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Ferragamo W List Winners: I Won!

Ferragamo W List Winners. I came in 4th!

After months of posting, facebooking, tweeting and all around spamming the universe in a campaign to get my friends, followers, coworkers, family and well –just about anyone who was game to vote for me, I’m pleased to announce I was one of the winners of Ferragamo’s W List.

For anyone not familiar with the promotion, Ferragamo invited the public to sign up on their W List and disclose what inspires their style. Then through the ranking system, contingent on how many votes you received you would move up the list.  The first person on the list received

SAKS + neuveauBrow: A Prescription for Perfect Eyebrows

neuveauBrow

Recently, I was spoiled by Saks Fifth Avenue and neuveauBrow active eyebrow technology for a brow consultation with celebrity brow expert and founder of Damali NYC Heidi Evora-Santiago. Of course my first instinct was to tweeze and pluck – after all I was going before the woman who has done everyone from Katherine Heigl to Eva Longoria’s brows. Although I quickly came to my senses, and realized I should probably leave it to the professional.

At the Saks counter I learned about neuveauBrow ($100), a scientifically advanced formula containing peptides, proteins, vitamins and moisturizers that both nourishes and condition to restore brows to a fuller and healthier state. Dermatologist tested, neuveauBrow is ideal for women with sparse, thinning or weak brows, neuveauBrow can shows results within four weeks.

Heidi Evora-Santiago takes on Lara's brows

I however am very fortunate in that department (although I brought along a writer that’s very excited to review it!). My middle-eastern eyebrows are anything but lacking, which was confirmed when Heidi said, “You have great brows, we don’t even need to fill them in, I’m just going to clean up under the brow and trim them.” She even approved of the shape. Phew!

The end result was naturally perfection. She gave me more of a defined arch while still keeping the brows thick and evened out and the shape to compliment my face. I have difficulty looking in a mirror and making sure everything is symmetrical –that’s a common mistake, which can end to over-tweezing. Having a perfectionist go in

VOTE FOR ME! Ferragamo Launches The W List

Today, Salvadore Ferragamo launched a really cool social media campaign and as a social media consultant I think it’s actually quite brilliant.  Basically Ferragamo invites you to disclose what inspires you and your style. Then through a ranking system, the person who receives the most votes makes it to the top of the W List.  The winner has the opportunity to inspire a one-of-a-kind custom W bag designed just for you by Ferragamo Creative Director, Massimiliano Giornetti. If you come in 2nd-5th place you will be gifted a special edition Spring/Summer 2011 runway W bag.  And no matter were one lands on the list, Massimiliano will be looking to hand-pick someone he finds especially inspiring to receive one last special edition W bag.

VOTE FOR ME!

When I signed up I was ranked at 60, within minutes of posting it on my Facebook wall I went to 26 (thank you friends for that), so help me move higher up the W List by voting for me (especially before this promotion spreads like a wildfire and I’m back on the bottom!).  Click this link: http://wlist.ferragamo.com/#/1086 then next to my name ‘LARA EURDOLIAN’ hit ‘CAST YOUR VOTE’.  It take roughly 5 seconds and you don’t need to sign up or give any contact information to vote. You can vote once a day –so vote for me once or daily, I would greatly appreciate your support. After all, you’re what inspires me.

Plus the whole theme is traveling and after being on over 20 flights just this year, I think I’m qualified for a jetsetter bag.

And if you’d like

Dots Styles & Beats Launch Party

Lara (right) with fellow bloggers Christine and Erika at Dots Style & Beats Launch Party

On Wednesday, November 7th, Dots Fashion and The King Collective held the launch party for Styles & Beats. Hosted by Rocco Leo Gaglioti from Fashion News Live, and beats provided by DJ Reni Lane, the fashion and music event featured “fashion face-offs”, where guests put their styling skills to the test using Dots apparel and accessories.

Style & Beats host Rocco with Gen Art Co-founder, Ian Gerard

Held at 2 Great Jones, the store carried a mix of fashionable finds and labels at all different price points (Dots winning the most affordable vote). I stumbled upon the below (non-Dots) vintage, orange necklace ($79).  Guest of a Guest extensively covered the event (check out more of their pictures HERE) and I woke up to

Casio Partners with Bryan Greenberg for the Launch of the Edifice Black Label Collection

Lara with actor Bryan Greenberg at the Casio Edifice Black Label launch party on 11/4/10. Photo credit: Casio/ John Nunez.

After announcing their partnership with actor and musician Bryan Greenberg (star of HBO’s “How To Make It In America”) at a recent press conference, Casio celebrated the official launch of their new men’s watch line, Edifice Black Label.

The collection is comprised of six styles ranging in price from $150 to $500. Sleek and functional, these water resistant, multifunction metal analog watches are equipped with stopwatch capabilities, LSI-controlled hand movements, world time, daily alarms, solar power and multi-layered dials.

Actor Bryan Greenberg showing off his Edifice Black Label watch. Photo credit: Casio/ John Nunez.

Hosted at the Tourneau TimeMachine store in NYC, I caught up with Bryan Greenberg for a chat about his latest endeavor. Our conversation went

Birthday Bliss

Lara's 27th Birthday Celebration at SPiN New York

I’m not a very big birthday person. I used to be when I was younger; my mom would stress out over what to do for me ‘since nothing was ever good enough’.  I supposed I just wanted to feel special on my big day, although looking back that’s pretty funny.  Then again it did make for some very memorable birthdays.

This year I had mixed feelings about even celebrating; however after traveling most of the summer I realized it was the perfect excuse to just invite everyone I haven’t seen in months and whoever showed showed, whoever didn’t, no big deal. It fell on a Tuesday so I wasn’t expecting a crazy turnout anyways.

Lara with Table Tennis Legend and friend, Marty Reisman

Considering it was my day and I get to do whatever I wanted, it came as no surprise to most that I decided to have it the ping pong social club/bar, SPiN. I wanted to do something fun and low key that didn’t require a lot of planning, had a bar and served food. And the best part about SPiN is how spacious it is (and I never have to worry about feeling too crowded whether I have 10 or 100 guests). Plus the owners Franck and Jon are practically my brothers, so it

Nicole Miller Now: Fall 2010 Sportswear Collection

Lara with Nicole Miller

Everything changes in a New York minute, one second it seems like summer and the next it’s suddenly fall.  All this talk about Spring 2011, has really postponed my urge to transition my wardrobe for the new season.

Newly back from New Zealond Fashion Week (where she was the guest of honor), I had the pleasure of joining Nicole Miller in her SoHo store for a tour and chat about her latest sportswear collection.

Inspired by New York (the streets, lights, graffiti…), this collection is everything I need to gear up for fall and get back in the NY groove –tight, skinny black pants, flattering flowing tops, and accents of sequence, chains and zippers.

Check it out for yourself! The collection is now available in stores and at NicoleMiller.com

While you’re there, don’t miss the accessories! There are some amazing accent pieces.

Trick-or-Treat for UNICEF with FEED and HSN

FEED Trick-or-Treat Bag for UNICEF ($13.20)

When did it get to be October? Looks like it’s time to get out of summer mode and gear up for Halloween!

While you’re out buying decorations and candy and getting those costumes ready, consider purchasing the new FEED Trick-or-Treat bag ($13.20), now available on HSN.com. Designed by FEED Projects in honor of the 60th anniversary of Trick-or-Treat for UNICEF, HSN is donating 100% of the bags profits to support UNICEF; who in turn will supply a child with essential nutritional supplements for

NYFW Retreat – Robert Verdi’s Luxe Lounge

I love New York Fashion Week (NYFW) — the people watching, the clothes, the makeup/hair, the backstage passes, and all around fabulousness.  However it does have it’s down side — the weather was cold and icy, and it felt like every show was miles apart.  Everyone assumes NYFW = Bryant Park, but many of the shows were held at alternate venues including Milk Studios, Chelsea Art Museum, The Altman Building, and Exit Art.  Not a fun trek in your Manolo’s.  You’re stuck waiting for a cab in the freezing cold with all the hustle and bustle for a fifteen-minute show.  Don’t get me wrong, it’s worth every minute, exhausting yes, but when I received an invitation to Robert Verdi’s 2010 Fashion Retreat, I was not about to pass up the opportunity.

Robert Verdi’s Luxe Lounge was beyond my expectations. The style icon was not only charismatic, and full of smiles, but also the most fabulous host.  He thought of everything a girl needed to relax, and escape from all the running around.  From healthy snacks and juices by Blue Print Cleanse, to manicures by Ginger + Liz Nail Polish, to blowouts by Phyto, the haven pampered guests from

Must Have for Spring: Milly for Clinique Cosmetic Bag

Spring has arrived early this year for all you Milly and Clinique fans!  In their latest collaboration the ‘Milly for Clinique Cosmetics Bag’, you’ll receive a custom designed fold over bag (that can double as a clutch) by Milly designer and founder Michelle Smith.  It comes filled with Clinique’s best of spring beauty items, a fantastic deal with any $24.50 or more Clinique purchase (a $75 value!).

In addition to the Milly for Clinique Cosmetic Bag, this set includes the following Clinique travel size products:

  • Redness Solutions Instant Relief Mineral Powder and Brush
  • High Impact Mascara in Black
  • Even Better Skin Tone Correcting Moisturizer SPF 20
  • Dramatically Different Moisturizing Lotion
  • Rinse-Off Eye Makeup Solvent
  • Clinique Foldover Mirror
  • Long Last Lipstick in A Different Grape
  • Long Last Glosswear SPF 15 in Clearly Pink

*The two lip treats come on a Clinique key chain

Perfect for travel or a night on the town.  An exciting clutch to add to my collection — I’m a nut for details and the zipper has this amazing orange bead on it.  Exclusive to Bloomingdale’s, get it while you can . . .  it’s only available while supplies last!