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The CEW Beauty Winners Announced

Once upon a time, we would sit in rooms like this, each brand at their own table anxiously waiting as the Cosmetic Executive Women (CEW) Beauty Award winners to be announced!

This year for the first time in history, and like most things in 2020… CEW went virtual.

And the winners of the 26th Annual CEW Beauty Award Winners are…

My Favorite Beauty Products to De-Stress

In my latest column for NewBeauty, I’m tackling my favorite products for all things stress — stressed skin, muscles, mind and beyond. From creating a zen space, to in-shower favorites, you can read all about it at: https://www.newbeauty.com/pretty-connected-prescription-stress/

Also if caught our NewBeauty Live event and looking for every promo codes from the amazing beauty brands that participated, here’s the link: https://www.newbeauty.com/newbeauty-november-live-event-promo-codes/

Let the holiday shopping commence! xoLara

11/4: UNFILTERED Experience | Catch us on the Influencer Panel + How to Grow Your Brand

It’s been a great week of panels for the annual UNFILTERED Experience show and on November 4th, I’ll be on two panels for their live sessions, Master Your Brand and Influencers and Unplugged: Creating Holistic Brand Relationships.

WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel

Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Q & A w/ leading influencers

WEDNESDAY, NOVEMBER 4, – 11:00 am pst/2 pm est – INFLUENCERS UNPLUGGED: CREATING HOLISTIC BRAND RELATIONSHIPS Panel

While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. Yes, data matters – audience fit, engagement, content fit are all very important metrics. But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. How do you cultivate long lasting relationships? Hear directly from influencers how they have nurtured relationships with favorite companies and what are the key tactics you can use to connect in a more holistic way with content creators. 

Educational registration is open now! All panels can be re-watched with ticket purchase. Check out the line up at https://www.unfilteredexperience.com/experience-online/education

Follow the conversation on IG: @unfilteredexperience #UnfilteredXP #unfilteredexperience

‘WTF Is An Entrepreneur?’ Catch my latest virtual panels talking all things influencer, brand building, digital marketing and how to grow your relationships

Hi everyone! Over the past few months I’ve been on a whirlwind of podcasts, interviews and DMs with many of you asking business questions. I have a few speaking gigs coming up, that I wanted to share!

Entrepreneur panel with lara eurdolian
Quilt app Entrepreneur panel with Lara Eurdolian, Sylwia Wiesenberg, and Rachel Liverman

I’ll be speaking on the ‘WTF Is An Entrepreneur?’ Quilt app panel with Sylwia Wiesenberg of Bawdy Beauty + Rachel Liverman of GLOWBAR on Thursday 5PM PST/8 PM EST.

From starting your own retail space, getting into major retailers to getting press, product development and beyond, you can ask us anything!

To join sign up at wearequilt.com, mention my name (Lara Eurdolian) in the ‘Who told you about Quilt’ box, and they will send you a link to download the app and participate. The app is currently private and features a network of incredible woman making change and sharing their knowledge for free, so get on board!

Then on November 4th, I’ll be on two panels for UNFILTERED Experience for their live sessions, #UnfilteredXP #unfilteredexperience

WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel

Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Q & A w/ leading influencers

WEDNESDAY, NOVEMBER 4, – 11:00 am pst/2 pm est – INFLUENCERS UNPLUGGED: CREATING HOLISTIC BRAND RELATIONSHIPS Panel

While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. Yes, data matters – audience fit, engagement, content fit are all very important metrics. But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. How do you cultivate long lasting relationships? Hear directly from influencers how they have nurtured relationships with favorite companies and what are the key tactics you can use to connect in a more holistic way with content creators. 

They are also offering a number of other panels starting today that might peak your interest. Educational registration is open now! https://www.unfilteredexperience.com/experience-online/education

You’re Invited! 7/29 NewBeauty Live Event

It’s been an exciting time at NewBeauty! Our Summer Issue featuring Molly Sims on the cover just launched, and we’re hosting the first NewBeauty Live event virtually so everyone can join in (did I mention it’s free!?).

NewBeauty Live is taking place on Wednesday, 7/29 at 8pm EST! Join us for a night dedicated to all things beauty from the comfort of your home. Hear from the NewBeauty Editors as well as the biggest names in beauty. The list of brands is endless! Amika, Dr. Dennis Gross, Mario Badescu, C.O. Bigelow, Sunglass Hut, Sunday Forever… (full list HERE) and of course we’re bringing my mask chains and pairing them with NIGHT silk masks! We’ll be doing giveaways and offering an exclusive discount! And while the VIP box is sold out (I know, I know, we’ll make more next time!), we are giving away $10k worth of prizes throughout the night as well as exclusive discounts from many of the brands listed and many more. I’ll be speaking, which I’m super excited about and sharing/giving away some of my editor picks. And admission is FREE!!! To RSVP and get the details on brands participating, visit https://newbeautylive.splashthat.com/

There’s more… NewBeauty is opening their warehouse for the first time giving second chance access to some of their most beloved TestTube’s! As many of you know TestTube is NewBeauty magazines beauty subscription service that features 8 full size products valued at over $180+ and is always $29.95 + $8.95 shipping.

NewBeauty May TestTube now available for a limited time!

With quarantine these tubes have been more popular than ever and selling out faster than fast. Our July tube sold out so quick, we decided to bring some of our favorites legacy tubes since… well… we like to have our boxes available for the full month and this one sold out in under 2 weeks. And before you ask, yes, you can order multiple.

Over the course of the month, we will be releasing a limited amount of our most popular past Tubes, starting with our March 2020 Tube (valued at $234) and May 2020 Tube (photoed above and valued at $232). Shop them HERE.

Curated by the editors of NewBeauty, each Tube features a mix of beauty products allowing members to try some of our favorite beauty products before investing in them. Our limited-edition Award boxes ($50, including shipping) are also back. Learn more at https://beautybox.newbeauty.com/

Salon’s are opening back up. What you need to know/ask before going in.

carlos west vibe
Before and After. Hair by Carlos Lopez at West Vibe, NYC

It’s the moment most of us have been waiting for. After 3+ months, we can finally say goodbye to our gray hairs, our split ends and remember what we looked like in the old normal. For us in NYC, this was the week! I went to see Carlos Lopez at West Vibe, a gem in Hell’s Kitchen in NYC. He took me from Quarantine Lara to pre-Quarantine Lara in a few hours. Just look at that before and after, I’m literally a new woman. I will not miss my DIY hair cuts.

For anyone looking to book an appointment here are a few tips.

  1. Do a virtual consultation, less is more when it comes to the amount of time you spend in salon.
  2. Ask if they accept Venmo for tips.
  3. Make sure a full PPE staff uniform will be worn at the salon you go to.
  4. Try to get the first appointment of the day, less bodies before you = less risk. That’s one of my general hacks, but you can also ask for a less busy time but it’s good to have an understanding of what you’re walking into — how many active stations does the salon have, how many booking they are taking at a time…
  5. Make sure the salon is offering plexiglass dividers or some type of separation policy.
  6. Make sure to read/ask their policies in advance of going in and what you need to know.
  7. I don’t recommend considering any salon that isn’t requiring/enforcing masks and taking all guests temperatures upon arrival.
  8. Make sure each station and tools will be sterilized in between each and every client.
  9. Lastly, wear a disposable or mask you don’t mind ruining a bit if you’re doing color. It’s inevitable you might get a little dye on it if you’re getting your hair colored.

For anyone wanting to visit my colorist, ask for Carlos Lopez at West Vibe, 451 West 46th Street btw 9th and 10th ave. Set up a virtual consultation in advance!

NewBeauty TestTube: The Must Have Beauty Subscription Box – July Edition

The NewBeauty July TestTube box is here and I’m so excited to share it with you! As some of you know I recently joined the NewBeauty team as a Guest Editor, and have been helping curate their beauty subscription service, TestTube. TestTube is the original, editor curated beauty box and features 8 full + travel size beauty products valued at $180+ for $29.95! The July box is epic and valued at $267!!!!!!!!!!!

Here’s what’s in the July TestTube:

  1. Commodity EDP 10ml (deluxe size) – $26
  2. Grande Cosmetics GrandeGLOW Plumping Liquid Highlighter (full size) – $25
  3. Hanhoo Beauty Fix Collagen + Vitamin C Dietary Supplement (2 packs) – $3/each
  4. Klorane Dry Shampoo with Oat Milk (full size) – $20
  5. Luminess Crème Confession Lipstick (full size) – $24
  6. Neuma reNeu Scalp Therapy (full size) – $26
  7. Sunday Riley Good Genes Glycolic Acid Treatment (full size) – $122
  8. 10 Free Chemistry Prep with Peptides Clear Base Coat (full size) – $18 + BONUS: Free $18 Top Coat or Nail Color

Total Value$267

20% of all proceeds from the July TestTube for new orders will be donated to The Loveland Foundation.

TestTube comes out every other month (6 tubes/year). Each box is $29.95 + shipping (or you can subscribe for 1 year for $149.75).

NewBeauty TestTube: The Must Have Beauty Subscription Box

NewBeauty TestTube May/June box

Okay beauty lovers, as some of you know I recently joined the NewBeauty team and have been helping curate their beauty subscription service, TestTube. TestTube is the original beauty box and features 8 full size beauty products for $29.95.

The May TestTube includes:

  1. Dr. Brandt pores no more® Luminizer Primer (full size) – $38
  2. Le Mieux Hyaluronic Serum (full size) – $60
  3. Naisture 3-Step Skincare Kit (4 masks: 2 Energizing + 2 Regenerating) $16
  4. NeoCell Collagen Protein Peptides – 2020 NewBeauty Award Winner (full size) $39.95
  5. ORLY Breathable Treatment + Color (full size) $9.99
  6. RUSK PUREMIX Native Fig Replenishing 3-in-1 Leave-In (full size) – $18
  7. ScarAway 100% Silicone Scar Gel – 2020 NewBeauty Award Winner (full size) $24.90
  8. Terra & Co. Brilliant Black Toothpaste (full size) – $25

Total Value of the Tube: $232 for $29.95!

TestTube comes out every other month (6 tubes/year). Each box is $29.95 (or you can subscribe for 1 year for $149.75). It features 8 full and travel size beauty products and has a minimum value of $180+. The May Tube is valued at $232!

Fornasetti Launches Star Lina Candle

Fornasetti Star Lina candle, 300g size available at Olivela

I’ve been a long time Fornasetti admirer. That signature face, the black and white with a pop of red lips always caught my eye. The brand launched their latest candle as part of the Fornasetti Star Lina collection (300g size, $215). The range of candles are available on Olivela.com with 20% off all proceeds going to Save the Children.

Bearing the enigmatic face of Piero Fornasettie’s muse Lina Cavalieri, She was an internationally recognized artist who lived at the turn of the 19th and 20th centuries, who was known as ‘the most beautiful woman in the world.’ While Piero never met Lina, he considered her face the quintessential image of classical beauty and her face has since become a signature Fornasetti centerpiece.

Bella Magazine Influencer Issue

During quarantine, my final shoot came out with Bella Magazine for their Influencer Issue. To be included online and in their print issue with such an incredible roster of entrepreneurs, designers and influencers and get to work with my friends at Caravan Stylist Studio at The Gregory Hotel feels like a dream now. The Bella glam team Lauren Vena (@makeupartist_lv) for makeup) and Jennifer Capella (@i_am_jennmichelle for hair) made me feel so on point. I loved my one sided braided hair and incredible makeup job that made me feel glam but still like myself. Photographed by Jessica Cirz (@jessicacirzphotography) outside the Gregory Hotel.

Outfit: C/MEO Collective top, Rag & Bone pants, Lagos Caviar Apple Watch, Chanel bag belt c/o What Goes Around, Roxanne Assoulin bracelets.

Thank you Bella for the feature! And the Caravan Stylist Studio for your constant collaboration and support.