ABOUT PRETTY CONNECTED: What started as one of the first beauty blogs in NYC launching over a decade ago has now expanded as a multi-platform brand, and content across categories including fashion, lifestyle, pets and travel. We started a beauty donation program, Share Your Beauty, and accessories line. We also work on-air for brands, host events and consult. We’re also proud to have judged the Glamour Beauty Awards, Beauty ID and ICMAD beauty awards.


Pretty Connected, started as one of the first beauty blogs in NYC launching over a decade ago and has now expanded into fashion, health, travel and lifestyle content making numerous top blogger lists, and features in every major magazine from The New York Times, Vanity Fair, Real Simple, Marie Claire, Elle, New Beauty, Glamour, Cosmopolitan, Refinery29, Life&Style, Health and more!


In 2018 Pretty Connected launched a signature line of accessories, which focuses on customizable bags, multi-purpose straps for cameras and bags, and BOSS rings. A limited collection is available at Urban Outfitters, Etsy, and the whole line is available at prettyconnected.com/shop .

The collection is popular for industry events and activations. We do everything from DIY bags, custom bag/camera straps, charm bars and BOSS Ring bars and have collaborated with brands including Sunglass Hut, It Cosmetics, Fujifilm, Burt’s Bees, Harper’s Bazaar, Sio, Eliza J and Cosmoprof! We also do custom lanyards for conferences and corporate gifting. Learn more at prettyconnected.com/shop and email us at [email protected] for events and custom orders.

‘INSTEAD OF’ Sustainability Effort:

‘Instead of’ is a social media movement by Claudine DeSola and Lara Eurdolian that is all about taking small (to big steps) to make a major impact on the environment. We aim to build a positive community that can be a resource and share ways to better ourselves, our work environment and promote sustainability while highlighting brands and individuals making real change. The year-round program highlighted online through social media, website, events and podcast (coming soon). Follow us at @insteadofmovement for more.


Mental health and how we treat ourselves, others and the environment has become a big priority for Pretty Connected. We host a monthly workout and industry networking event with equal parts focus on mind and body. There is nothing more important than building a tribe that empowers and inspires. Sign up to join our FIT CLUB at https://forms.gle/JFAoatSrka7PQ7YBA


In 2014 Pretty Connected joined forces with the non-profit, Family-to-Family to launch the ‘Share Your Beauty‘ program — an initiative to collect unused, unopened beauty products for women who are homeless or victims of domestic violence. We’ve partnered with LeSportsac to donate all of the products we receive in their signature bags so each member of our community receives the beauty products packaged as a beautiful gift. To date over 140,000 products have been donated thanks to the generosity of brands, agencies, magazines, celebrities, editors, influencers and friends! Learn more HERE.


After years of honing her expertise in the beauty and fashion industry working for such brands as NARS, Kiehl’s, and Jurlique, Lara Eurdolian began privately consulting for brands including Avon, Creed, Skyn Iceland in PR, marketing and social media, while simultaneously launching Pretty Connected.

As a much sought after beauty insider, Lara has partnered with brands such as SUNGLASS HUT, COVERGIRL, Olay, Essie, BaubleBar, Avon, Smart Car, Aveeno, PANDORA, L.A. Colors, American Express, Skype (and more!) in various formats from print advertisements, on-air, event hosting and ambassadorships. She’s the on-air personality for Sunglass Hut and Cosmoprof. She also regularly speaks on panels, hosts press events and consults for advertising agencies and brands in the beauty space.

Lara is a huge advocate of evolving your brand and inspiring her community to maximize their growth.

Our philosophy on just about everything is “Life’s too short not to get everything you want and to not have a sense of humor when you don’t.”

You can contact me at [email protected]. Follow us on Bloglovin.

Check out our press page at prettyconnected.com/about/press/