Pretty Connected Accessories Launch Party

Pretty Connected launch party Sponsored by Bumble Bizz, Sunglass Hut and LeSportsac all photographed in this photo. Photo Credit: White Honey

The Pretty Connected brand has evolved so much over the past decade from when I first started as a beauty blogger/reporter 10 years ago! I was helping brands like NARS, Kiehl’s, Jurlique in marketing and grow before getting into the blogger world, with no idea blogs/social/influencers would explode to what they are now. Now we’ve expanded the content range to include fashion, travel, lifestyle and beyond and the doors Pretty Connected(™) has opened to major campaigns, magazine features, TV appearances and beyond still blows my mind. In 2014 we added, Share Your Beauty, an amazing non-profit program we started with Family-to-Family to help donate beauty products to women’s shelters and now we’re in a new chapter, my Pretty Connected accessories line.

Katya Kulyzhka + I rocking the Lara Chains + SandraD cell phone jacket. Charlie’s leash is a combination of our Jamie Strap + Lara mini chain.

Our multi-purpose straps have grown such a cult following, almost as big as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Field to Chloe Kim!

Alexa Luria, Ashlee Glazer, Val Greenberg showing off all the uses of our chain straps from a camera, to waterbottle and flip flop strap. Add it to you makeup case to make it a wristlet.

I recently launched with Urban Outfitters and our online store has grown so much to include bags, reusable straws and cell phone jackets, that we needed a party to celebrate and properly launch my little brand that could.

Our LeSportsac bag is packed, lets go on a Pretty Connected journey through my timeline.

Since the House of Pretty Connected (should I start calling it that, lol!) has so many parts I wanted to take guests on a journey through the Pretty Connected World and my brands evolution over the past decade! We made passports for their trip and had each gifting stations gave them as a stamp as they traveled through my story.

@savionron Pretty Connected passport ready for her trip…

The journey began with…

LeSportsac: Guests started at LeSportsac where they picked out their travel bag for our journey through Pretty Connected world!

LeSportsac makeup bag with our strap + folding reusable Suck Up straw!

Pretty Connected x LeSportsac HISTORY: LeSportsac runs my charity and since 2014 has helped me bag (in their bags!) over 130,000 beauty products to donate to women’s shelters, I’ve also literally traveled the world in their luggage and bags.

Patricia Field enjoying an Essie manicure

Essie: Next they headed to Essie for manicures (because you need a mani on your trip!) and enjoyed shades from the new Spring collection!

Hands up! Patricia Field and I had matching red Essie manicures. Photo Credit: Makeda Saggau-Sackey for GlamazonPhoto.com

Essie x Pretty Connected HISTORY: Essie was one of my first major campaigns (in 2012) when they put me in a BaubleBar x Essie campaign). We’ve also enjoyed many fashion weeks together, and was honored to have Alicia Torello (@aliciatnails) who leads their fashion weeks and who I’ve been backstage with covering her nail looks for years!).S

Alexa Luria rocking the new Sunglass Hut shades. Photo Credit: White Honey

Sunglass Hut: Next stop Sunglass Hut, because you can’t not travel without the chicest sunglasses. From top brands including Ray-Ban, Prada, Versace, Miu Miu and more, Sunglass Hut has everything to fit your style, and convenient locations, everywhere, which when you’re a girl on the go, like me you appreciate. My obsession with sunglasses is no secret so it was truly special for me to share them with my guests. Our History: I’ve done several TV segments and spokesperson work for Sunglass Hut and they have been apart of major milestones from doing Extra at Universal Studios in LA with Mario Lopez, to being streamed across Times Square for interviewing Sophia Bush on her top sunglass picks, this a brand I truly cherish and love to promote!

Liz Teich of The New York Stylist rocking Stila Cosmetics Beauty Boss lip gloss. Photo Credit: Michelle Rose Photo

Stila Cosmetics: They next headed to Stila Cosmetics, for a makeover (you have to look good for your passport photo), and were gifted the new Beauty Boss lip gloss (I’m wearing shade “in the red” in all my photos). After the amount of beauty awards I’ve judged from Glamour’s to ICMAD and beauty boss features I’ve had in Heath, Elle, Marie Claire, New Beauty and beyond, you can appreciate my excitement over a Beauty Boss lip gloss. Stila was also the first liquid eyeliner I fell in love with and we’ve enjoyed a long history of launches and fashion weeks together.

Erno Laszlo: The brand that introduced me to charcoal before it became an ‘it’ ingredient and constantly pushes innovation (their Exfoliate & Detox Hydrogel Mask will change your life). Erno Laszlo generously gifted their new Hydra-Therapy collection (Serum + Foaming Cleanser), Pore Cleansing Clay Mask and the new Multi-Task Eye Serum Masks (you know how obsessed I am with eye gels – these were a life saver for my sleep deprived, puffy eyes!). Literally everything you need to keep your skin plump and get photo/travel ready!

White Honey photography! Thank you Coterie Party (cups + photobooth signs) and Pura Still for sponsoring the Pretty Connected launch! PS: How chic are our reusable folding straws!

White Honey Photo Studio: White Honey is the top studio for photography and go to for top beauty brands from SkinCeuticals, Chanel, Kiehl’s, L’Occitane, SuperGoop, Marc Jacobs beauty (I could go on all day, check their work out HERE). OUR HISTORY: When I launched the website for Pretty Connected Shop, they did the photoshoot and have been my amazing partners for this next chapter and handling my product photography. They also shot some of my favorite beauty campaigns and excel in lifestyle, flat lays, head shots and product shots — so basically everything.

@rachelgregson passport photo aka headshot by White Honey

For the event White Honey offered 3 photoshoot rooms for all the guests photo needs. We had a Passport Shoot (jk we were doing headshots but for the sake of the theme lets call it passport shots). We also had a flat lay station, and a lifestyle room which Nourison, one of my favorite interior and carpet brands designed. The throw pillows, the poufs (which are a steal for $90!) and carpets are all from them! And so are the carpets in my apartment. I’m so glad they came on board to help re-create my home (although it’s a bit of fake news for me to pretend my living room is this organized and epic!). I love them because they are affordable and have so many amazing styles. You can also find a lot of their products on Overstock for an absolute steal!

Welcome to my Nourison filled living room where LeSportsac bags and Williamsburg Pizza is always in abundance.

Williamsburg Pizza: It’s no secret I’m a HUGE fan, I’ve been with them since their first opening in Williamsburg and now several locations later (Williamsburg, LES, UES, Clinton Hill, 310 Bowery Bar and soon to be Union Sq!), I’m so proud to be apart of their story as much as they are apart of mine. Over the years from when I hosted Patricia Field’s showroom party to other events which they have sponsored the pizza for. They are my one true addiction and favorite vice. They are also the first brand I did a Pretty Connected collaboration straw with and their iconic “Fresh” logo. Check them out HERE.

@sy.wendy’s amazing Pretty Connected Lara Chain DIY charm bar strap

The trip ended with a Pretty Connected shop DIY bar where guests could customize their straps with charms and a BOSS ring bar to get them fitted for their rings. Our Boss club is growing and I can’t tell you the joy it brings me to see my rings on so many powerful, smart, beautiful women (and men!).

We then through an epic 150+ person launch party with Bumble Bizz filled with brands, pr/TV peoples and friends who are the reason I get to do what I do! I’m a super networker, and while I planned this party and did all myself, it was my partners that made it possible. Bumble Bizz app, is the app version of who I am. It connects you with business professionals to fill the skills you need to grow your business and network. It’s such a gift and I wish I had it when I started out 10 years ago in this blog and brand world. Now it’s an even bigger gift as I get ready for my next launches (you didn’t think I was stopping here?). Grow your network friends, you never know who you’ll meet that will change your life.

Also thank you to Fotocare for the equipment rental. Pura Still (spiked still water!), Gin Lane 1751, Q Mixers, The Kohas Agency, Thalassa Restaurant, Tsantali wines for the drinks! And Coterie Party for the cups, plates and for the balloons and party decorations. And special thanks to my sister Renee, Makeda of Glamazon Diaries / Glamazon Photo, and Lorna from The Fabulous Report for helping me run the show. I could not have done this without you.

Now for the fun! Coachella is coming up and all of our products are epic for music festival season, enjoy 20% off discount this month with code GETPRETTYCONNECTED on prettyconnected.com/shop

I hope you enjoyed the ride! I consider all of you a part of my journey.
Every reader, supporter… If you’ve liked a photo of mine on Instagram or read any of my articles, then you’ve been a part of my growth, and for that I can’t thank you enough. Ten years is a long time to be blogging and as I’m still a one woman show, I really owe it my friends and supporters for being able to pull everything off!

Speaking of which our handles are @prettyconnected / @prettyconnectedshop.

xoLara

All Hail the Queen Beautyblender

In world filled with knock offs and a beauty world that’s obsessed with what’s new, sometimes it’s the OG’s, the tried and true, that we need to continue to give our attention to. The Original Beautyblender just launched in a new Limited Edition canister at Sephora, fit for a queen; because lets face it, she’s the queen of makeup tools!

The Original Beautyblended in limited edition Queen canister

Beautyblender’s unique, latex-free, super soft material is aqua-activated. Meaning, you add water to and squeeze until it grow 2x in size, creating a second-skin effect when bouncing and melting product into the skin. Plus, when damp, makeup sits atop the sponge (rather than soaking it in) eliminating product waste.

You can use your Beautyblender with just about any formula from liquids, creams, and powders. Fun tip, I recently used is you can use it for “baking” for precise and mess-free application in those hard to reach areas. PRO-TIP: Before baking, slightly dampen your already wet beautyblender to ensure easy and efficient powder pick up and placement!

Personally, I just use it for foundation but I need to broaden my horizons. Cheers the QUEEN, you’re perfect.

Check it out ($20) at Sephora.com

How to properly use a Gua Sha Tool

Gua sha is a technique used in traditional East Asian medicine to relieve muscle tension, improve circulation and for lymphatic drainage. We’ve seen them in everything from Rose Quartz, Jade to and beyond. Dr Elizabeth Trattner sells ethically sourced tools on her site and shows us the proper way to Gua Sha (spoiler alert, you’ve probably been doing it wrong. And goes above and beyond in her demo below on how to tackle wrinkles and problematic areas like the jaw for a lot of us that grind our teeth! My friend, Dr. Nadia just launched a Bian Stone one that contains over 40 mineral and trace elements, and produces negative ions (which has an anti-aging effects).

Dr. Elizabeth Trattner is known for the Gemstone Acupuncture facial which includes gentle facial cupping, Gua Sha treatment, gemstones and acupuncture.

Learn more at elizabethtrattner.com

Hudson Yards NYC Opening

The Hudson Yards opening was completely next level! The area on the West Side Highway that’s between Hell’s Kitchen and Chelsea first got a subway stop last year (the 7 train Hudson Yards stop) and now a shiny new mall featuring 100 shops, including NYC’s first Neiman Marcus, 20 restaurants from some of the world’s top chefs, and climbable bee hive structure that together cost $25 billion in development!

BLVD inside Neiman Marcus

The whole affair was bougie, and massive. I need to actually go back and take it all back in, I was visually over-stimulated at the opening. Neiman Marcus stole the show for me, endless floors of luxury and displays. They also have a BLVD salon on the top floor of Neiman’s featuring an all in one beauty service from Valley Nails, DreamDry, Spruce and Bond and Pucker.

Sunday’s non-toxic manicures

My friends at Sunday’s opened their second non-toxic, vegan and cruelty free nail salon on the 2nd floor.

Lastly, I got to meet Atelier Cologner co-founder Sylvie Ganter. I’m a longtime HUGE fan of the brand so it was lovely to meet the woman behind some of my favorite scents.

Admittedly I didn’t take as many pictures as I planned to, I was too busy having fun. But I have a “Hudson Yards” reel on my Instagram Highlights if you’d like to experience the party with me.

If you’re visiting NYC, definitely add this to your to do list. 20 Hudson Yards, NYC.