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‘WTF Is An Entrepreneur?’ Catch my latest virtual panels talking all things influencer, brand building, digital marketing and how to grow your relationships

Hi everyone! Over the past few months I’ve been on a whirlwind of podcasts, interviews and DMs with many of you asking business questions. I have a few speaking gigs coming up, that I wanted to share!

Entrepreneur panel with lara eurdolian
Quilt app Entrepreneur panel with Lara Eurdolian, Sylwia Wiesenberg, and Rachel Liverman

I’ll be speaking on the ‘WTF Is An Entrepreneur?’ Quilt app panel with Sylwia Wiesenberg of Bawdy Beauty + Rachel Liverman of GLOWBAR on Thursday 5PM PST/8 PM EST.

From starting your own retail space, getting into major retailers to getting press, product development and beyond, you can ask us anything!

To join sign up at wearequilt.com, mention my name (Lara Eurdolian) in the ‘Who told you about Quilt’ box, and they will send you a link to download the app and participate. The app is currently private and features a network of incredible woman making change and sharing their knowledge for free, so get on board!

Then on November 4th, I’ll be on two panels for UNFILTERED Experience for their live sessions, #UnfilteredXP #unfilteredexperience

WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel

Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Q & A w/ leading influencers


While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. Yes, data matters – audience fit, engagement, content fit are all very important metrics. But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. How do you cultivate long lasting relationships? Hear directly from influencers how they have nurtured relationships with favorite companies and what are the key tactics you can use to connect in a more holistic way with content creators. 

They are also offering a number of other panels starting today that might peak your interest. Educational registration is open now! https://www.unfilteredexperience.com/experience-online/education

Bella Magazine Influencer Issue

During quarantine, my final shoot came out with Bella Magazine for their Influencer Issue. To be included online and in their print issue with such an incredible roster of entrepreneurs, designers and influencers and get to work with my friends at Caravan Stylist Studio at The Gregory Hotel feels like a dream now. The Bella glam team Lauren Vena (@makeupartist_lv) for makeup) and Jennifer Capella (@i_am_jennmichelle for hair) made me feel so on point. I loved my one sided braided hair and incredible makeup job that made me feel glam but still like myself. Photographed by Jessica Cirz (@jessicacirzphotography) outside the Gregory Hotel.

Outfit: C/MEO Collective top, Rag & Bone pants, Lagos Caviar Apple Watch, Chanel bag belt c/o What Goes Around, Roxanne Assoulin bracelets.

Thank you Bella for the feature! And the Caravan Stylist Studio for your constant collaboration and support.

Meet me in Vegas!

I’m so excited to announce I’ll be hosting the digital studio and doing the on-air for Unfiltered Experience, which will be hosted in Downtown Las Vegas, July 27th. I’ll also be speaking on “the age of social influencer” panel that day, which will be moderated by Faith Xue, Editorial Director at Byrdie.

This is a great opportunity to connect with brands, influencers, and hear some amazing panels and workshops (click HERE for the lineup).

The event is open to the public, for tickets and to learn more visit unfilteredexperience.com

I’ll also be in town for Las Vegas Market, Cosmoprof and the ICMAD Beauty Awards, which I’m excited to be judging again. If you’re in town and want to connect email me at [email protected] or shoot me a DM @prettyconnected.

I’m Profiled in Vanity Fair!

Freak out of the century! It’s not every day that you get to see your face within the pages of Vanity Fair! For the August 2017 issues, I was lucky enough to be profiled as one of Vanity Fair’s “incredibly talented, influential and interesting people.” Could you die?! The cherry on top — actually there was two, the first being they mentioned Charlie, as my “favorite sidekick” and tagged his Instagram @pompomcharlie. DEAD.

The other major highlight, was the August issue features Serena Williams (who I’m obsessed with) and her bare baby bump on the cover, so let’s just chalk it up to this was a very iconic issue to be included in. Major congrats to Serena and her fiancé Alexis Ohanian, who is ~ fun fact~the founder of Reddit, and even more fun, Armenian, just like me! I love seeing magazines who show love to strong women, it’s an honor to have my name in a publication featuring the legendary Serena Williams.

Check out our feature in All You Magazine!

All You Magazine holiday 2015 lara eurdolian

It’s finally out! Right before leaving for Europe I shot a really cute spread with All You magazine on Affordable Holiday Party Style for Every Occasion. The issue is on newsstands now, and you can preview the article on AllYou.com.

Outfit details:

Jumpsuit, Worthington, $80, sizes 4–18; jcp.com.
Skinny belt, $15, sizes S–XL; chadwicks.com.
Star cuff, $30; avmaxnyc.com.
Classic crystal stud cuff, $24, and spiked open-ended cuff, $45; sterlingforever.com.
Cherie heels, $89, sizes 6–11; ninashoes.com.

Guess who’s going to Coachella with Patricia Field?

Lara Eurdolian and Patricia Field Coachella announcement

I’m not sure there are words to express how excited I am to announce that I’ll be going to Coachella with my good friend, costume designer and fashion hero, Patricia Field. We’ll be taking in all the music, events and fashion — and of course sharing it with all of you. We have some exciting things on the horizon and we will share more details closer to the date! For the music lineup visit coachella.com

If you’re participating in Coachella Weekend 1, April 10-12 and want to invite us to an event or collaborate, email all inquiries to [email protected]

2014 Recap: Oh the Places We’ve Gone (and the people we’ve met!)

I started a tradition last year, where I do a recap post of all my big moments. And it’s something I suggest for everyone — well maybe not a post but at least to take some time to look back at the year you’ve had. It’s a great opportunity to relive some big moments and reflect. I’m always moving so fast that this is really my chance to look back and remember some of the great experiences I’ve had in 2014. So here we go…

Top 2014 Moments:

January – I rang in the new year in Africa (literally on the plane). My first trip there where I toured Uganda and Zanzibar (and got to be in a wedding wearing a traditional gown!).

joan jett, lara eurdolian, fashion week

February – An exciting month of hosting events starting with the launch of GrandCentralBeauty’s new serum with Orange is the New Black star, Jessica Pimental at Henri Bendel. As well as an Oscars party in Washington DC for the Four Seasons Hotel! I also met Joan Jett and Bill Cunningham during Fashion week, which just about made my life.

This is also the month where I got to take my little sister, Renee to her first concert to see Christina Perri thanks to MINKPINK.

skype beauty ambassador, lara eurdolian

March – I’m announced as Skype’s Global Beauty Ambassador! We have an exciting beauty series we’ll be launching soon! I also become an ambassador for Lavazza Coffee. I also have an amazing morning with Tim Gunn and my friends at P&G.

April – my first time to Coachella. A magical weekend of music, parties and fashion. My first time seeing so many amazing acts including Lana del Ray, Solange, Beck, Pharrell, Snoop Dogg, Busta Rhymes, Diddy, Nelly, Gwen Stefani and so many more!

It’s also the month where I met Patricia Field, who I’m now honored to call my friend. And we’re going to be doing Coachella this year together!!!

I also attended the launch of Beauty Within Magazine with Gabby Reece (remember her? Talk about my old school sports hero).

donate beauty products, share your beauty program

May – I host the official launch party my charity Share Your Beauty. As a division of the non-profit, Family-to-Family, we collect unused beauty products from editors, bloggers, and beauty enthusiasts as well as brands who have excess products and donate them to homeless and women’s shelters in the NYC tri-state area. In less then a year since launching we have collected over 20,000 products!

I also look forward to heading to the White House Correspondents weekend every May and partying down with all my favorite celebrities. The highlight this year was President Fitz of Scandal.

June – My video campaign for L’Oreal goes live on StyleCaster! And I get to judge the ICMAD beauty awards! I also launch my second blog, In His Clothes!

patricia field, lara eurdolian

July – I get to celebrate Patricia Field’s 2 year anniversary of her store with her and the opening of Birchbox’s first store on the same night.

white stallians

August: I have a horse filled week! I head to the Hamptons to film an episode of the House of DVF at the Hamptons Classic. And then get invited to the Saratoga Races with America’s Best Racing.

I also get a private tour of the Jeff Koons exhibit at the Whitney after hours when it was technically closed!

blogger spread cosmopolitan magazine covergirl

September – The big moment where I had a 2 page feature for COVERGIRL in Cosmopolitan Magazine for the September issue! Now I’ve been in a lot of major magazine’s, but this was by far the most mind blowing and such an honor. If I could dream this big in high school, I would say it was a dream come true.

We also enjoyed another wonderful fashion week in NY, where I got to go backstage at Jeremy Scott for Miley Cyrus’s jewelry/art debut. I also had the pleasure of joining Caravan Stylist Studios to host an event for Save the Garment Center with the cast of Orange is the New Black.

life and style, l.a. colors advertorial featuring lara eurdolian

October – I’m featured in an advertorial for L.A. COLORS in Life & Style and In Touch Weekly! I also get to go backstage at Hedwig, thanks to the shows makeup artist, Mike Potter and hang out in Neil Patrick Harris’ dressing room and play with the wigs!

November – I was so honored to be invited by Alive Magazine to sit front row at St. Louis Fashion Week.

November: A month in Australia, visiting Brisbane, Cairns, Melbourne and Sydney.

While I was there, I was featured on Century 21’s website (so flattered!) and on my good friend, Patricia Field’s blog where she wrote “I live for creativity. Creative people inspire me, entertain me, and teach me. Hopefully it’s a two way street, and I offer them something in return.” Obviously, she’s one of the most inspiring women I’ve ever met and this quote means so much since it’s exactly how I live my life and she’s such a role model for me.

house of dvf, lara eurdolian
December: What a month… I spent the first half still in Australia, a week in LA with a 2-day camping trip at Joshua Tree (which I’ve always wanted to do). And in major news! I was on an episode of the House of DVF!

The there’s the perfect close, spending NYE in Times Square with the official ball drop sponsors, COVERGIRL and Cosmopolitan!!

I’m so excited for what’s the come in 2015, thank you all for reading and being apart of my adventures.


PC Featured in COVERGIRL Campaign for the September Issue of Cosmopolitan!!!!

blogger spread cosmopolitan magazine covergirl

{Jacket: Barney’s New York, Tee: Bobi Los Angeles, Jewelry:  K/LLER Brass Stalactite Stud Earrings, Wildfox Gold Plated Owl Necklace, Boy Meets Girl x Roman Luxe 3-Row Gold Triangle Drop Necklace, BudhaGirl Sting Ray Wrist Wrap bracelets, Lagos Silver cuff bracelet, Boy Meets Girl x Roman Luxe ‘Funky’ Black Python Wrap Ring}

Big news my loves! I’m in the September issue of Cosmopolitan for the “New Americans” collection for COVERGIRL!

This was a huge opportunity for me and I’m so honored Cosmo and COVERGIRL asked me to represent the ‘New Americans Collection’. My mentality on what being American means has changed so much since my teenage years. I remember in high school and being so envious of every blonde, preppy girl and I thought the cliché Abercrombie models were what depicted American style. A decade later that’s the furthest thought from my mind. 

Pretty Connected Launches In His Clothes Blog! (& I Need YOUR Help!)

In His Clothes Blog

As some of you may have seen on my social channels, I started a new style blog, In His Clothes (InHisClothes.com).

In His Clothes examines the influence of menswear in women’s style. From varsity jackets to boyfriend jeans to oversized watches, I want to see how women incorporate a piece of menswear (or menswear inspired) item into their look. Does that mean I want dude looking outfits head to toe? No! Keep it feminine, edgy, rocker or however you define your style; the point of this blog is to explore how women incorporate menswear into their look.

We see articles about it all the time, celebrity features, street style (by the way if you see any of those articles in your daily website scans, please send them my way!

How many times have you adopted a piece of clothing from your boyfriend or seen something on a guy and thought, I want that?

If that sounds like you or someone you know with great personal style, have them email us a picture for the chance to be featured on this blog! (Please include links to who you are wearing and how you would like to be credited).

Interested? Email me at [email protected]

Check us out at InHisClothes.com and I’ll be so grateful if you follow us @InHis Clothes on Facebook, Twitter, Pinterest, and Instagram!




PC Video With L’Oreal: Learn How to Ombre Your Hair At Home

Lara Eurdolian, L'Oreal Feria Ombre Kit Review

So how exciting is this! I partnered with Beauty High to show you how to ombré your hair at home using the NEW L’Oréal Paris’ Feria at-home ombré hair dye kit.

Have you always wanted to try the ombré hair trend but didn’t want to spend the money or time at a salon? Well now you don’t have to! L’Oréal Paris’ Feria at-home ombré hair dye kit is an easy at-home kit at a fraction of the cost of salons and it took me less then an hour to do my locks! Plus nothing beats being in the comfort of your own home when getting your hair did (especially since most of the time you’re just sitting around). And for anyone that already has an ombre but it’s fading or growing out, this kit is the easiest (and most inexpensive way) to help you maintain your look.

Considering summer is here, what better time to try out a fun new hairstyle? For someone like me who has dark hair, I don’t have a lot of options, especially given that I have long hair and don’t want to fry my roots (or cut it to do something and different). An ombre is the best solution since it looks good with any hair color and  hair length, and it’s such low maintenance — you don’t have to worry about your roots growing in! Plus, you decide how low or high the ombre goes. For me I like it at the bottom so if by the end of summer I’m over it, it’s just an easy hair cut from going away. Minimal commitment needed.

In the video above, I show you how to get the look and home and walk you through the steps of using the L’oréal Feria Wild Ombré Hair Kit. The whole process took maybe an hour and could not have been easier!

Step 1: Make sure your hair is dry and detangled, and put on the plastic safety gloves.

Step 2: Put the shimmering powder packet into the bottle, put the flat cap on, and shake. Put the lightening cream into the bottle, put the flat cap on and shake. Then replace with the applicator cap.

Step 3: Part your hair naturally and clip your top layer of hair up to access the bottom layer of your hair.

Step 4: Squeeze the dye evenly onto the applicator brush, and brush it onto the bottom parts of your hair that you would like ombré. Add more product until the lengths are completely saturated, and let sit for 25 minutes.

Step 5: Use the conditioning shampoo, rinse, and style as usual!

Now all you need is to pick up a kit for yourself and you’re ready to DIY ombré your hair at home!

Video by Beauty Hight/Alissa Huff. You can see the original Beauty High post HERE

Thank you Beauty High/L’Oreal for helping me share this tutorial!