The CEW Beauty Winners Announced

Once upon a time, we would sit in rooms like this, each brand at their own table anxiously waiting as the Cosmetic Executive Women (CEW) Beauty Award winners to be announced!

This year for the first time in history, and like most things in 2020… CEW went virtual.

And the winners of the 26th Annual CEW Beauty Award Winners are…

Acne Treatment

  • La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment

Anti-Aging Mass

  • L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum

Anti-Aging Prestige

  • Drunk Elephant A-Passioni Retinol Cream


  • This Works Morning Expert Wakeup Drops

Bath and Body Mass

  • Cetaphil Intensive Healing Lotion with Ceramides

Bath and Body Prestige

  • First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA

Beauty Wellness Supplements

  • Briogeo Hair Care B.Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair

Best Seller – Mass

  • TRESemme’ Pro Pure

Best Seller – Prestige

  • Too Faced Born This Way, The Natural Nudes Eye Shadow Palette


  • Saint Jane Beauty Luxury Beauty Serum

Cleanser & Scrub

  • Drunk Elephant Slaai Makeup Melting Butter Cleanser

Eye Product Mass

  • L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner

Eye Product Prestige

  • IT Cosmetics Lash Blowout Salon Volume Lift Mascara

Eye Treatment

  • Shiseido Americas Benefiance Wrinkle Smoothing Eye Cream

Face Masks

  • Summer Fridays R+R Mask

Face Product Mass

  • Neutrogena Hydro Boost Illuminator

Face Product Prestige

  • Estée Lauder Double Wear Radiant Concealer

Hair Accessories

  • Slip Silk Pillowcase Scrunchies

Hair Shampoo/Hair Conditioner

  • Living Proof Perfect Hair Day Triple Detox Shampoo

Hair Care/Styling

  • Drybar Jump Start Quick Dry Blowout Serum

Hair Tools

  • Drybar Baby Brush Crush Heated Straightening Brush

Iconic Consumers’ Choice Beauty Award – Mass

  • Essie Wicked

Iconic Consumers’ Choice Beauty Award – Prestige

  • SK-II PITERA™ Essence

Indie Brand Beauty Award

  • The Ordinary

Indie Hair

  • Virtue Labs Healing Oil

Indie Makeup Beauty Award

  • Huda Beauty Mercury Retrograde

Indie Skincare Beauty Award

  • Glossier Futuredew

Lip Product Mass

  • Burt’s Bees Matte Sticks

Lip Product Prestige

  • NARS Cosmetics Lipstick

Lip Treatment

  • Fresh Sugar Mint Rush Freshening Lip Treatment

Makeup Tools

  • Simplehuman Sensor Mirror Hi-Fi

Men’s Grooming

  • Dove Men + Care Active Fresh Body and Face Wash

Men’s Scent

  • Dior Sauvage Parfum

Moisturizer Mass Face

  • Olay Retinol24 Night Moisturizer

Moisturizer Prestige Face

  • La Mer The Neck and Décolleté Concentrate

Nail Product

  • Essie Air Dry

Rising Influencer Award

  • Ohuprettythings, @ohuprettythings

Sexual Wellness

  • Kopari Beauty Love Melt

Skincare Tools

  • NuFace FIX Line Smoothing Device

Sun Product

  • Supergoop! Poof Part Powder SPF 45

Unisex Fragrance

  • Diptyque Eau de Minthé Eau de Parfum

Women’s Scent Mass

  • Adidas Sport UNLSH

Women’s Scent Prestige

  • AERIN Aegea Blossom Eau de Parfum

Mission-Based Brands for Established Brands

  • Unilever Personal Care – Dove

Mission-Based Brands for Small Businesses

  • Rahua by Amazon Beauty

QVC 2020 Beauty Quest

  • Farmhouse Fresh

Supplier Award: Ingredients and Formulations

  • Ashland Inc. Mineral Based Sun Stick SPF 50

Sustainability Excellence Award

  • Beautycounter
  • Ethique

In a year with $83 billion in U.S. beauty sales, according to The NPD Group, creativity and innovation was seen across categories. Those that rose to the top included everything from cleaner, more sustainable ingredient focused brands, at-home hair care, CBD and mission-based brands that stand for a cause and invest in a solution.

“This was our first virtual CEW Beauty Awards, in which we not only announced the winners, but also expanded to feature several days of programming including a trends presentation by The NPD Group, networking, winners’ celebrations and more,” Jacobson added. “CEW is dedicated to evolving with the industry and providing the expertise to consumers who are looking for products they can trust.”

Sponsors included Firmenich, QVC, Arcade Beauty, Voyant Beauty, Beauty Inc, Financo, CVS Pharmacy, Satisfyer, YouCam Makeup, RPG, Sheencolor USA, Nielsen, Anisa International, Rpr Marketing Communications, Cosmoprof North America, NYSCC, P&G Beauty, Johnson & Johnson, Unilever, Consultancy Media, Suite K, PIMS, WWD,, The NPD Group and Ernst & Young.

Shop the CEW Beauty Award Winners today at

About CEW:

CEW is an international organization of over 10,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops and industry leader talks. For more information, please visit