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The 2018 Streamy Awards with Milk-Bone CorresPAWndent, Charlie!

As many of you saw, Charlie, my little senior rescue Pomeranian got his first big job this week being the official Milk-Bone Red Carpet CorresPAWndent for the 2018 Streamy Awards!

The annual event brings together the biggest names in YouTube and social stars (we’re talking Patrick Starr, Niki Demar, Vardan Antonyan, Charo, Sofie Dossi, Nia Sioux, Paula Galindos, and so many more) for a night of celebration, and of course the award ceremony. Video above!

The Streamys historically only honor people for their great acts and content, and Milk-Bone, who uses the hashtag #dogsaremore wanted the same recognition for our four legged friends. Fortunately, the Streamys agreed so this year for the first time ever, three outstanding dogs were nominated, and Charlie and I had the great pleasure of interviewing them! Watch the video above to see!

The nominees: We had Louboutina (@louboutinanyc), the Golden Retriever who gives hugs, Pierre (@pierry_dont_care) the loving, and oh-so-fashionable French Bulldog that volunteers as a therapy dog and Todd (@toddaz), The Hero Dog that saved his owner from a rattlesnake while on a hike. And yes, I got a hug from Louboutina!

BOSS Series Interview: Adriana Botti of Little Words Project on How to Grow Your Business + 15% off

Interview with Adriana Botti of Little Words Project. Use code LARA15 for 15% off any purchases on littlewordsproject.com

For most of us starting a business is scary, especially if you’re self funding. You have a great idea for a product, but bringing it to life is intimidating at best, especially if you have limited capital (say under $20k) and have the goal of expanding it into a real business. Adriana Botti started with even less that that, had no outside investment and succeeded to hit a $1 million in sales #goals year 4 of your business of starting Little Words Project. If you’re not familiar, Little Words Project is that super cute beaded bracelet brand that has positive messages on them. They are beyond uplifting and spread kindness and joy everywhere they are worn. You can also register them and wear and share them with your friends who need a little encouragement and track the journey of your bracelet from wrist to wrist. We sat down with the superstar to talk business, growth, pricing and advice!

  1. What verticals do you offer and what has been the most lucrative in growing your business?

We do everything from Facebook/Instagram sales to corporate gifting to college campus events and sponsorships for partner events. We have found that the most lucrative of them all is the collegiate ones because not only do they all buy upfront but continue to spread the word making it a really great marketing opportunity for us moving forward! 

2.Pricing. Many of us struggle with pricing. Should it be based on a perceived value or based on your Cost of Goods (COG)?

Here’s the thing- you want to do your best to price your product at a price that will serve your needs (make you a profit and keep you open for business) while at the same time matching perceived value- that’s how you know you’ve found the sweet spot price point. Every industry and company is different, but for us,

BOSS Series Interview: Stacy Igel of Boy Meets Girl

stacy igel of boy meets girlInterview of Stacy Igel of Boy Meets Girl. Photo Credit: @SophieElgort

I always try to recall how long I’ve known Stacy but between admiring her work and our run ins at events the line is blurred and all I can answer that with is… a while. She’s a true inspiration and someone who has more job titles than me, and somehow does it all and manages to always have a smile and not a hair out of place. I’m so proud to call her my friend and she’s the only person I know that uses Post-It’s the way I do, in bulk. To say I admire her is an understatement and so excited to have her for this weeks boss series. So here we go…

Tell us about yourself?

I am the Founder & Creative Director of BOY MEETS GIRL®, a young contemporary streetwear brand founded in 2001.  We have also been coined as “the original give-back athleisure brand.” I am a proud mom of son @dylanreidigel. In my sleep I write a lifestyle blog, Behind the Seams™ with Stacy Igel and also co-created and co-host the #MOMSGOTTHIS podcast which was recently featured in Forbes “Podcasts Created by Women You Need to Be Listening To Right Now!” And is up for the 2018 People’s Choice Podcast Awards. Charity and giving back has always been a big focus in everything I do. I have been a chair several years for the Young Survival Coalition ILP Gala:  https://fashionweekdaily.com/stacy-igel-young-survival-coalition and I am a brand ambassador for the NSCC’s BullyBust campaign. I am also a frequent lecturer & panelist on subjects such as social media, branding & entrepreneurship.

You do it all! How do you time manage? Are there any apps/tools you use to make your life easier?

Every day I am learning. I use my Outlook calendar, I use my BOY MEETS GIRL® notebooks for meeting notes, and I recently bought a BLOOM daily planner that I am mixing into all the above to keep me organized. I use my memopad a lot, as well as EverNote and Google Docs. I also can’t forget about Post-Its! They’re all over my desk.

What advice do you have for new entrepreneurs?

Be prepared to work like you’ve never worked before.

Being a talented designer is not enough. You need to learn how to be an effective marketer, networker, salesperson, service provider, writer, stylist, merchandiser and

Join Me on The Fashion Hero Season 2

the fashion hero lara eurdolian mentor

🚨BIG ANNOUNCEMENT🚨 I’ll be a mentor on Season 2 of The Fashion Hero. If you’ve ever dreamed of being a model and the face of a national campaign, here’s your chance! And with any luck I’ll be fortunate enough to be the one that holds your hand through it.

The Fashion Hero is an international TV series that is changing the face of fashion and celebrating diversity and empowering real people. Anyone from around the world 16+ can register for their chance to be a contestant and be partnered with me. Did I mention we’re filming in Cancun, Mexico? I’ll be a mentor on the show, and

This $20 SUSTAINABILITY IS SEXY Tee Makes a Difference

I partnered with Custom Ink, which is an amazing site that lets you design t-shirts and apparel and host a fundraiser to donate all of the proceeds to the charity of your choice. With their help I created this “SUSTAINABILITY IS SEXY” Tee. It’s $20 and I set all of the proceeds to go to Family-to-Family, a grassroots nonprofit 501(c)(3) hunger and poverty relief organization dedicated to providing food, personal hygiene products, kids literacy programs and other basic life essentials to American families struggling with the challenges of poverty.

Custom Ink is an easy website/tool to help raise funds and awareness for a cause, and get your message out. My Message: SUSTAINABILITY IS SEXY. My shirt is available in bunch of different styles, I’m wearing the unisex mens style on the site in a size XS, it’s super soft and American Apparel, but we have tanks and other styles available as well.

When I wear my shirt, I’m talking to my friends, but I’m screaming it to brands who everyday send me products buried in so much packaging that is trash. I can’t tell you how sad it makes me when garbage day comes and my trash bins are overflowing with wrappings from these packages. I get it, I’m blessed to receive so many mailers and I appreciate it but somewhere in my 10-years of blogging sending an absurd amount of landfill became trendy and it needs to stop. Listen, every blogger loves a present, bribe me with a gift, I won’t say no, but trash doesn’t count. If I can’t reuse it, I don’t want it. It’s not my personality to publicly shame brands so I’ll avoid naming names but a lot of you brands and PR agencies need to wake up because more and more editors, influencers and industry pros are speaking out, and I don’t know anyone that appreciates it. I would also like to shout out Beach House PR for their announcement that they will only be doing 100% recycled, eco-friendly mailers and boxes voice of excess packaging. Thank you for caring. 

Miami Swim Diary with Swim USA

Well kids, it was a week to remember. Fitness classes, fashion shows, gifting suites, spray tans and endless fun in the sun. Miami Swim did not disappoint! I was out with some of my favorite bloggers and the Swim USA team. Swim USA owns/licenses several amazing swim brands including Vera Bradley, Kikirio, Miracle Suit, Magic Suit, Reebok, Eco Swim and many more. Megan Zietz and I took over their Instagram/Stories for the weekend with the help of our friend Kristi from currentlycrushing.com to share our trip and did a fun photo journal using the NEW Fujifilm Instax SQ6.

We had a blast styling our swim suits into outfits and documenting our week. The new SQ6 offers an instant SQUARE format camera and includes three strobe color filters for a pop of color to the flash, as well as a front-facing mirror which makes selfies effortless. Available in three gorgeous metallic colors, Blush Gold, Graphite Gray and Pearl White, Megan, Kristi and I each got one and paired them with my Pretty Connected Shop camera straps making them the chicest accessory. They’re too cute to be hidden in a bag so we wore ours like purses. Plus there’s something so nice about making memories and documenting them in real time with an instant camera. Here were some of the highlights:

Cynthia Nixon for NY Governor, and of course a SATC Carrie moment!

Cynthia Nixon and Patricia Field holding the infamous Carrie necklace on the 20th anniversary of Sex And The City.
Cynthia Nixon and Patricia Field holding the infamous Carrie necklace on the 20th anniversary of Sex And The City.

What a night, as many of you know Cynthia Nixon is running for NY Governor and she needs our help! The Sex and the City star co-hosted an event with Sex and the City award winning costume designer aka our favorite person, Patricia Field. This week kicks off the 20th anniversary of the show so to see the two reunited with a Carrie necklace in hand (and ahem, PATRICIA FIELD IS WEARING MY BOSS RINGS!!! Actually two of them stacked because shes a major boss). Fun fact, Patricia Field created the original Carrie necklace and it’s available on her website and yes, you can get it personalized to your name.

Patricia Field, Lara Eurdolian, Cynthia Nixon at her campaign fundraiser
Patricia Field and Cynthia Nixon

Back to the real reason for last nights event, Cynthia Nixon is running for NY Governor! Her platform is around improving and reforming public education, clean energy, fixing our subways and equality. Read more about why she’s running HERE.

NOW OPEN! Patricia Field ArtFashion Lower East Side Gallery

What an exciting week! The icon, legend, Patricia Field opened her shoppable ArtFashion gallery space in the lower east side. Featuring 16 exceptional artists, creating custom, one of a kind hand painted clothing, accessories, paintings & sculpture. The collections were previously available on their website, patriciafield.com and now have expanded into the space at 200 East Broadway, NYC.

5 Ways to Wear Our Lara Chain Strap

It’s been an awesome few month since we started the Pretty Connected accessories line. We started with camera straps that doubled as bag straps, and now have launched customizable silver bags (more styles coming soon!), BOSS rings, and our chain straps which pretty much do it all.

We have two styles of the chain strap, the LARA and the PATRICIA strap (the Patricia is featured above). Both are bag straps that double as camera straps that you can add charms to and customize. The above Patrica Strap really shows off some of the many charm offerings! The LARA chain strap also works really well as a necklace, waist chain and lanyard and more! So here it is 5 ways to wear the LARA chain:

sony mirrorless camera strap

1. On a camera – any camera with split or D-ring (we also have a converter for point and shoot cameras), works with our straps. I use it on my Sony Mirrorless cameras but also on my Fujifilm Instax Mini 7 instant camera (see above), so I can shoot instant shots on my travels.

MAC x Puma launches at Six:02

If you’re one of the lucky people who are in NYC today you can get your hands on the limited edition MAC Cosmetics x PUMA sneaker, for everyone else they will officially be launching May 17th at all Six:02 locations and on their website.

MAC Cosmetics x Puma launch at Six:02

The collection included three colors based on MAC Cosmetic’s best-selling lip shades Lady Danger (coral-red), Sin (deep dark blue red/wine) and Creme D’Nude (pale muted peach beige).