It was such a pleasure talking about small business trends as we gear up for the holiday season and Pretty Connected Mask Chains and accessories with Pix11’s Jennifer Bisram. With everyone shopping online it’s important to be on top of your inventory, packaging, mailers, and make sure you have enough supplies and manpower to maximize your sales.
Keeping up with demand was a huge challenge when our mask chains went viral. And one thing that helped was creating a pre-order button if anything went out of stock and offering an accurate timeline so that customers could order in advance and then receive the parcel later. Simply saying ‘out of stock’ reduces the chances they will check back to purchase.
We’re still navigating the best way to perform on Etsy has been an incredible support for us. It offers a ton of control and an amazing community to be a part of. For any small business’ even if you run your own site, I highly recommend still joining!
Elephant – Represents strength, stability and longevity
Evil Eye – Repels negativity and attracts good luck
Moon – Calm, illuminating energy to soothe the soul
Night Sky – Starry nights inspire infinite possibility
I’ve been a huge Sequin fan for as long as I can remember so to collaborate with them on a charm set for our mask to necklace chains has been incredible! Wear it as a necklace, mask chain, bag strap… the charm can be clipped to any part of the chain.
Like many, the dream of having my wedding be in the New York Times, felt just like that, a dream. And today, it happened for me. Well sort of. Instead of covering the soon to be ‘best day of my life’, it’s about the subject that keeps me up at night. Figuring out what to do and how to celebrate this amazing 14 year relationship I’ve been in and commemorate our love. In over a decade we’ve accumulated a lot of friends. Whether or not we’re now just Facebook friend or acquaintances, many of these people are a part of our love story, and as someone who is always of the ‘more the merrier’ mindset, I want every special human, that’s ever touched my/our lives to be a part of my big day.
I’m so excited to announce I’ll be LIVE with Century 21 department store at 7pm EST on their Facebook page! I shopped legendary NYC department store with Irene, Century 21’s Resident Fashion Insider to score some amazing deals and designer must haves of the season.
The store is currently running a 75% off in store promotion off the lowest red tag items so expect crazy designer deals at never before seen prices all from the convenience of home.
To tune in head to Facebook.com/century21stores tonight, Thursday 8/6 at 7pm to shop our picks! These are exclusive styles direct from the NYC store you can shop via comments using c21stores.commentsold.com, their super cool platform which lets you request items that get automatically added to your cart while we’re live!
With a heavy heart, I write this blog post. Like many of you I feel an overwhelming weight of sadness over the state of our country. I’m sad that it’s 2020 and racism still exists. I’m sad that we’re in a pandemic, and families are struggling, kids are out of school, hunger relief programs need our support, small business are going under and our economy is at the brink of collapsing, the planet is deteriorating and we are only now having a serious conversation around Black Lives Matter and that police brutality is not okay. So here’s a quick list:
The other note I’ll make is to ask your black friends questions. The amount of fear to speak up out of the potential to be attacked is breeding silence. So ask questions. If you don’t feel comfortable talking to one of your friend then Instagram is an amazing tool as well, DM someone you admire in the black community. Open up. Say something along the lines of I admire your you and your posts, I’m trying to have more conversations with my community, is this statement okay? Or I don’t understand x, y, z can you help explain it to me, I’m working to educate myself and be a bigger ally.
It was a very exciting weekend with the launch or rather rebrand of our strap as the first chain mask holder. Like many small business’ out there my shop has struggled. I closed the office for a few months and while we still got some orders through our waitlist, the future looked grim.
Over the weekend I was texted a photo of my Pretty Connected Lara Mulit-Use chain being used as a mask holder. Last year when I was in Vietnam and South Korea, where masks are a norm due to pollution I thought about this idea, but returning to the US where we rarely see anyone in a mask I didn’t put to much thought into it. The chain, which started as a camera strap turned into the true multi-purpose chain when I started using it as the first water bottle strap last year and my readers started to explode with creativity. I was getting posts of them wearing it as a necklace, bag strap, necklace… and beyond. I think this video does a great job of showing all the fun ways my straps can be used.
While I thought this was the year of the flip flop strap, the universe had other plans. And the irony is I opened the office back up May 1st not just for the accessories line but to fund raise for various covid-related causes. I donated 100 beauty products to front line workers/nurses/teachers and then did a beauty sale of 50 items to raise funds. All the while I’ve been speaking out regularly on social media about my disappointment over the lack of NYer’s not wearing masks and also my friend/influencers posting photos without theirs on or at least in their hands to show/encourage their audience to wear them. The universe really listened and gave me a stronger message in asking the world to wear their mask, and also a new outlet to raise money. 10% of all sales will be donated to covid-related causes. Since the start Pretty Connected has made donations to No Kid Hungry, Feeding America, Social Tees, masks for medical workers. Our latest fundraiser has been for hunger relief in Queens through a group of friends organizing the effort.
To everyone that spent the past decade telling me I’m so lucky I get to work from home, welcome to my world. Grass is always greener, hair flip for keeping my sanity. If you’re feeling a big stir crazy, take a moment and use this time as an opportunity. Here’s 5 things you can do right now to better yourself:
6 Things You Can Do Right Now:
Try on everything in your wardrobe, see what fits and figure out what you want to keep, donate or sell – maybe it’s time to start that @ebay + @poshmark account. Also playing dress up is really fun! The only people that saw this outfit were on the balcony with me. Balcony fashion show for party of 2 anyone?
Try a new workout. @toniquemethod, @janedo, @305fitness, @dancebody, @rumble and most every other studio is creating some type of at home option. Free trials galore right now. Also @womenshealthmag is doing live workouts as well! Get in on it! Also a fun activity with kids.
Make a vision board/to do list. Include big goals like create a media kit, update your resume, start a business, podcast… or in my case research the children’s book world – agents, publishers, and general people in my network I can reach out to for advice. Considering everyone for the most part is self quarantined this is a great time to DM strangers or reach out over linkedin for help. Phone calls are the new ask a stranger to coffee.
Organize your taxes – I’m mostly talking to myself with this one because I need to get the ball rolling. But make that to do list of everything you’ve been trying to accomplish and take advantage of the downtime to do it.
Call/FaceTime your friends and family. Text people you’d love to reconnect with and check in on them. I’ve never had a ton of free time to do this and catching up with old friends and calling my parents everyday has been such a blessing. For me this is a morning activity as I have my coffee and a great way to start my day.
Enhance yourself! Take a class, Brit.co/learn (code SELFCARE) is comping all classes on their site, painting, photography, investing courses… So much to choose from! Join a book club, both Book Babes and Marie Claire have virtual ones, download a podcast, mediate (@calm @journey @headspace all come recommended also spotify has a ton for free. Take a cooking class off YouTube. The world is your oyster, or at least the internet makes it feel that way.
Ask for recommendations. I’m currently accepting all TV, podcast, and general fun/life enhancing recommendations. Leave a comment or DM me @prettyconnected, would love your advice!
As a closet 34D to 34DD I’ve turned over a new leaf of going for fitted zipper in the back crop tops that double as a bra. I had a few made while in Vietnam from Yaly Couture and it’s been a game changer. I also discovered body tape after my friend Makeda from Glamazon Diaries raved about them. And as someone always on the hunt for tapes and hacks for busty women, I gave it a go with this look for an extra lift.
Being recently engaged, I want to try any type of shapewear, corsets, body tapes and beyond before my wedding day. So many wedding dresses have a low back that I want to start experimenting now with what can lift me and work with my future gown.
Have any good shapewear suggestions for me? Drop me a comment or message me on Instagram @prettyconnected.
If you follow me on Instagram you know the obsession with Sunday Forever is real. Which is why I’m freaking out to announce we have collaborated on a limited edition Pretty Connected x Sunday Forever Good Vibes Multi-use chain ($88)! My classic gold Lara Chain, adorned with Sunday Forever’s signature Evil Eye, Red Tassel, Horseshoe and Classic Spike charms. Wear it as a necklace, use it as a camera strap, bag strap, water bottle strap… and beyond!
Sunday Forever also has a blog called “The Sunday Issue“, and every week they share an interview with a different muse on “How I Sunday“, catch me in this weeks issue babbling on about my favorite day of the week (HERE)!
Also because the holiday’s are upon us I should tell you that Sunday Forever is my go-to site for gifts. Their Sage and “Go Sage Yourself” lighter combo ($20) I buy in bulk and give out for housewarming’s, birthday’s and just about anything…
I literally own their entire line. I travel in their kimonos (pictured above). I spray their air detox ($12) and light their 11:11 candle when things don’t go my way. And at all times I have multiple red string bracelets with their evil eye, tassel, horseshoe charms for good luck. Like I said, I’m a SUPER FAN! And I’m so excited to be collaborating with them!