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Pretty Connected Accessories Launch Party

Pretty Connected launch party Sponsored by Bumble Bizz, Sunglass Hut and LeSportsac all photographed in this photo. Photo Credit: White Honey

The Pretty Connected brand has evolved so much over the past decade from when I first started as a beauty blogger/reporter 10 years ago! I was helping brands like NARS, Kiehl’s, Jurlique in marketing and grow before getting into the blogger world, with no idea blogs/social/influencers would explode to what they are now. Now we’ve expanded the content range to include fashion, travel, lifestyle and beyond and the doors Pretty Connected(™) has opened to major campaigns, magazine features, TV appearances and beyond still blows my mind. In 2014 we added, Share Your Beauty, an amazing non-profit program we started with Family-to-Family to help donate beauty products to women’s shelters and now we’re in a new chapter, my Pretty Connected accessories line.

Katya Kulyzhka + I rocking the Lara Chains + SandraD cell phone jacket. Charlie’s leash is a combination of our Jamie Strap + Lara mini chain.

Our multi-purpose straps have grown such a cult following, almost as big as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Field to Chloe Kim!

Alexa Luria, Ashlee Glazer, Val Greenberg showing off all the uses of our chain straps from a camera, to waterbottle and flip flop strap. Add it to you makeup case to make it a wristlet.

I recently launched with Urban Outfitters and our online store has grown so much to include bags, reusable straws and cell phone jackets, that we needed a party to celebrate and properly launch my little brand that could.

Our LeSportsac bag is packed, lets go on a Pretty Connected journey through my timeline.

Since the House of Pretty Connected (should I start calling it that, lol!) has so many parts I wanted to take guests on a journey through the Pretty Connected World and my brands evolution over the past decade! We made passports for their trip and had each gifting stations gave them as a stamp as they traveled through my story.

@savionron Pretty Connected passport ready for her trip…

The journey began with…

LeSportsac: Guests started at LeSportsac where they picked out their travel bag for our journey through Pretty Connected world!

LeSportsac makeup bag with our strap + folding reusable Suck Up straw!

Pretty Connected x LeSportsac HISTORY: LeSportsac runs my charity and since 2014 has helped me bag (in their bags!) over 130,000 beauty products to donate to women’s shelters, I’ve also literally traveled the world in their luggage and bags.

Patricia Field enjoying an Essie manicure

Essie: Next they headed to Essie for manicures (because you need a mani on your trip!) and enjoyed shades from the new Spring collection!

Hands up! Patricia Field and I had matching red Essie manicures. Photo Credit: Makeda Saggau-Sackey for GlamazonPhoto.com

Essie x Pretty Connected HISTORY: Essie was one of my first major campaigns (in 2012) when they put me in a BaubleBar x Essie campaign). We’ve also enjoyed many fashion weeks together, and was honored to have Alicia Torello (@aliciatnails) who leads their fashion weeks and who I’ve been backstage with covering her nail looks for years!).S

Alexa Luria rocking the new Sunglass Hut shades. Photo Credit: White Honey

Sunglass Hut: Next stop Sunglass Hut, because you can’t not travel without the chicest sunglasses. From top brands including Ray-Ban, Prada, Versace, Miu Miu and more, Sunglass Hut has everything to fit your style, and convenient locations, everywhere, which when you’re a girl on the go, like me you appreciate. My obsession with sunglasses is no secret so it was truly special for me to share them with my guests. Our History: I’ve done several TV segments and spokesperson work for Sunglass Hut and they have been apart of major milestones from doing Extra at Universal Studios in LA with Mario Lopez, to being streamed across Times Square for interviewing Sophia Bush on her top sunglass picks, this a brand I truly cherish and love to promote!

Liz Teich of The New York Stylist rocking Stila Cosmetics Beauty Boss lip gloss. Photo Credit: Michelle Rose Photo

Stila Cosmetics: They next headed to Stila Cosmetics, for a makeover (you have to look good for your passport photo), and were gifted the new Beauty Boss lip gloss (I’m wearing shade “in the red” in all my photos). After the amount of beauty awards I’ve judged from Glamour’s to ICMAD and beauty boss features I’ve had in Heath, Elle, Marie Claire, New Beauty and beyond, you can appreciate my excitement over a Beauty Boss lip gloss. Stila was also the first liquid eyeliner I fell in love with and we’ve enjoyed a long history of launches and fashion weeks together.

Erno Laszlo: The brand that introduced me to charcoal before it became an ‘it’ ingredient and constantly pushes innovation (their Exfoliate & Detox Hydrogel Mask will change your life). Erno Laszlo generously gifted their new Hydra-Therapy collection (Serum + Foaming Cleanser), Pore Cleansing Clay Mask and the new Multi-Task Eye Serum Masks (you know how obsessed I am with eye gels – these were a life saver for my sleep deprived, puffy eyes!). Literally everything you need to keep your skin plump and get photo/travel ready!

White Honey photography! Thank you Coterie Party (cups + photobooth signs) and Pura Still for sponsoring the Pretty Connected launch! PS: How chic are our reusable folding straws!

White Honey Photo Studio: White Honey is the top studio for photography and go to for top beauty brands from SkinCeuticals, Chanel, Kiehl’s, L’Occitane, SuperGoop, Marc Jacobs beauty (I could go on all day, check their work out HERE). OUR HISTORY: When I launched the website for Pretty Connected Shop, they did the photoshoot and have been my amazing partners for this next chapter and handling my product photography. They also shot some of my favorite beauty campaigns and excel in lifestyle, flat lays, head shots and product shots — so basically everything.

@rachelgregson passport photo aka headshot by White Honey

For the event White Honey offered 3 photoshoot rooms for all the guests photo needs. We had a Passport Shoot (jk we were doing headshots but for the sake of the theme lets call it passport shots). We also had a flat lay station, and a lifestyle room which Nourison, one of my favorite interior and carpet brands designed. The throw pillows, the poufs (which are a steal for $90!) and carpets are all from them! And so are the carpets in my apartment. I’m so glad they came on board to help re-create my home (although it’s a bit of fake news for me to pretend my living room is this organized and epic!). I love them because they are affordable and have so many amazing styles. You can also find a lot of their products on Overstock for an absolute steal!

Welcome to my Nourison filled living room where LeSportsac bags and Williamsburg Pizza is always in abundance.

Williamsburg Pizza: It’s no secret I’m a HUGE fan, I’ve been with them since their first opening in Williamsburg and now several locations later (Williamsburg, LES, UES, Clinton Hill, 310 Bowery Bar and soon to be Union Sq!), I’m so proud to be apart of their story as much as they are apart of mine. Over the years from when I hosted Patricia Field’s showroom party to other events which they have sponsored the pizza for. They are my one true addiction and favorite vice. They are also the first brand I did a Pretty Connected collaboration straw with and their iconic “Fresh” logo. Check them out HERE.

@sy.wendy’s amazing Pretty Connected Lara Chain DIY charm bar strap

The trip ended with a Pretty Connected shop DIY bar where guests could customize their straps with charms and a BOSS ring bar to get them fitted for their rings. Our Boss club is growing and I can’t tell you the joy it brings me to see my rings on so many powerful, smart, beautiful women (and men!).

We then through an epic 150+ person launch party with Bumble Bizz filled with brands, pr/TV peoples and friends who are the reason I get to do what I do! I’m a super networker, and while I planned this party and did all myself, it was my partners that made it possible. Bumble Bizz app, is the app version of who I am. It connects you with business professionals to fill the skills you need to grow your business and network. It’s such a gift and I wish I had it when I started out 10 years ago in this blog and brand world. Now it’s an even bigger gift as I get ready for my next launches (you didn’t think I was stopping here?). Grow your network friends, you never know who you’ll meet that will change your life.

Also thank you to Fotocare for the equipment rental. Pura Still (spiked still water!), Gin Lane 1751, Q Mixers, The Kohas Agency, Thalassa Restaurant, Tsantali wines for the drinks! And Coterie Party for the cups, plates and for the balloons and party decorations. And special thanks to my sister Renee, Makeda of Glamazon Diaries / Glamazon Photo, and Lorna from The Fabulous Report for helping me run the show. I could not have done this without you.

Now for the fun! Coachella is coming up and all of our products are epic for music festival season, enjoy 20% off discount this month with code GETPRETTYCONNECTED on prettyconnected.com/shop

I hope you enjoyed the ride! I consider all of you a part of my journey.
Every reader, supporter… If you’ve liked a photo of mine on Instagram or read any of my articles, then you’ve been a part of my growth, and for that I can’t thank you enough. Ten years is a long time to be blogging and as I’m still a one woman show, I really owe it my friends and supporters for being able to pull everything off!

Speaking of which our handles are @prettyconnected / @prettyconnectedshop.

xoLara

Hudson Yards NYC Opening

The Hudson Yards opening was completely next level! The area on the West Side Highway that’s between Hell’s Kitchen and Chelsea first got a subway stop last year (the 7 train Hudson Yards stop) and now a shiny new mall featuring 100 shops, including NYC’s first Neiman Marcus, 20 restaurants from some of the world’s top chefs, and climbable bee hive structure that together cost $25 billion in development!

BLVD inside Neiman Marcus

The whole affair was bougie, and massive. I need to actually go back and take it all back in, I was visually over-stimulated at the opening. Neiman Marcus stole the show for me, endless floors of luxury and displays. They also have a BLVD salon on the top floor of Neiman’s featuring an all in one beauty service from Valley Nails, DreamDry, Spruce and Bond and Pucker.

Sunday’s non-toxic manicures

My friends at Sunday’s opened their second non-toxic, vegan and cruelty free nail salon on the 2nd floor.

Lastly, I got to meet Atelier Cologner co-founder Sylvie Ganter. I’m a longtime HUGE fan of the brand so it was lovely to meet the woman behind some of my favorite scents.

Admittedly I didn’t take as many pictures as I planned to, I was too busy having fun. But I have a “Hudson Yards” reel on my Instagram Highlights if you’d like to experience the party with me.

If you’re visiting NYC, definitely add this to your to do list. 20 Hudson Yards, NYC.

The 2018 Streamy Awards with Milk-Bone CorresPAWndent, Charlie!

As many of you saw, Charlie, my little senior rescue Pomeranian got his first big job this week being the official Milk-Bone Red Carpet CorresPAWndent for the 2018 Streamy Awards!

The annual event brings together the biggest names in YouTube and social stars (we’re talking Patrick Starr, Niki Demar, Vardan Antonyan, Charo, Sofie Dossi, Nia Sioux, Paula Galindos, and so many more) for a night of celebration, and of course the award ceremony. Video above!

The Streamys historically only honor people for their great acts and content, and Milk-Bone, who uses the hashtag #dogsaremore wanted the same recognition for our four legged friends. Fortunately, the Streamys agreed so this year for the first time ever, three outstanding dogs were nominated, and Charlie and I had the great pleasure of interviewing them! Watch the video above to see!

The nominees: We had Louboutina (@louboutinanyc), the Golden Retriever who gives hugs, Pierre (@pierry_dont_care) the loving, and oh-so-fashionable French Bulldog that volunteers as a therapy dog and Todd (@toddaz), The Hero Dog that saved his owner from a rattlesnake while on a hike. And yes, I got a hug from Louboutina!

BOSS Series Interview: Adriana Botti of Little Words Project on How to Grow Your Business + 15% off

Interview with Adriana Botti of Little Words Project. Use code LARA15 for 15% off any purchases on littlewordsproject.com

For most of us starting a business is scary, especially if you’re self funding. You have a great idea for a product, but bringing it to life is intimidating at best, especially if you have limited capital (say under $20k) and have the goal of expanding it into a real business. Adriana Botti started with even less that that, had no outside investment and succeeded to hit a $1 million in sales #goals year 4 of your business of starting Little Words Project. If you’re not familiar, Little Words Project is that super cute beaded bracelet brand that has positive messages on them. They are beyond uplifting and spread kindness and joy everywhere they are worn. You can also register them and wear and share them with your friends who need a little encouragement and track the journey of your bracelet from wrist to wrist. We sat down with the superstar to talk business, growth, pricing and advice!

  1. What verticals do you offer and what has been the most lucrative in growing your business?

We do everything from Facebook/Instagram sales to corporate gifting to college campus events and sponsorships for partner events. We have found that the most lucrative of them all is the collegiate ones because not only do they all buy upfront but continue to spread the word making it a really great marketing opportunity for us moving forward! 

2.Pricing. Many of us struggle with pricing. Should it be based on a perceived value or based on your Cost of Goods (COG)?

Here’s the thing- you want to do your best to price your product at a price that will serve your needs (make you a profit and keep you open for business) while at the same time matching perceived value- that’s how you know you’ve found the sweet spot price point. Every industry and company is different, but for us,

BOSS Series Interview: Stacy Igel of Boy Meets Girl

stacy igel of boy meets girlInterview of Stacy Igel of Boy Meets Girl. Photo Credit: @SophieElgort

I always try to recall how long I’ve known Stacy but between admiring her work and our run ins at events the line is blurred and all I can answer that with is… a while. She’s a true inspiration and someone who has more job titles than me, and somehow does it all and manages to always have a smile and not a hair out of place. I’m so proud to call her my friend and she’s the only person I know that uses Post-It’s the way I do, in bulk. To say I admire her is an understatement and so excited to have her for this weeks boss series. So here we go…

Tell us about yourself?

I am the Founder & Creative Director of BOY MEETS GIRL®, a young contemporary streetwear brand founded in 2001.  We have also been coined as “the original give-back athleisure brand.” I am a proud mom of son @dylanreidigel. In my sleep I write a lifestyle blog, Behind the Seams™ with Stacy Igel and also co-created and co-host the #MOMSGOTTHIS podcast which was recently featured in Forbes “Podcasts Created by Women You Need to Be Listening To Right Now!” And is up for the 2018 People’s Choice Podcast Awards. Charity and giving back has always been a big focus in everything I do. I have been a chair several years for the Young Survival Coalition ILP Gala:  https://fashionweekdaily.com/stacy-igel-young-survival-coalition and I am a brand ambassador for the NSCC’s BullyBust campaign. I am also a frequent lecturer & panelist on subjects such as social media, branding & entrepreneurship.

You do it all! How do you time manage? Are there any apps/tools you use to make your life easier?

Every day I am learning. I use my Outlook calendar, I use my BOY MEETS GIRL® notebooks for meeting notes, and I recently bought a BLOOM daily planner that I am mixing into all the above to keep me organized. I use my memopad a lot, as well as EverNote and Google Docs. I also can’t forget about Post-Its! They’re all over my desk.

What advice do you have for new entrepreneurs?

Be prepared to work like you’ve never worked before.

Being a talented designer is not enough. You need to learn how to be an effective marketer, networker, salesperson, service provider, writer, stylist, merchandiser and

Join Me on The Fashion Hero Season 2

the fashion hero lara eurdolian mentor

?BIG ANNOUNCEMENT? I’ll be a mentor on Season 2 of The Fashion Hero. If you’ve ever dreamed of being a model and the face of a national campaign, here’s your chance! And with any luck I’ll be fortunate enough to be the one that holds your hand through it.

The Fashion Hero is an international TV series that is changing the face of fashion and celebrating diversity and empowering real people. Anyone from around the world 16+ can register for their chance to be a contestant and be partnered with me. Did I mention we’re filming in Cancun, Mexico? I’ll be a mentor on the show, and

This $20 SUSTAINABILITY IS SEXY Tee Makes a Difference

I partnered with Custom Ink, which is an amazing site that lets you design t-shirts and apparel and host a fundraiser to donate all of the proceeds to the charity of your choice. With their help I created this “SUSTAINABILITY IS SEXY” Tee. It’s $20 and I set all of the proceeds to go to Family-to-Family, a grassroots nonprofit 501(c)(3) hunger and poverty relief organization dedicated to providing food, personal hygiene products, kids literacy programs and other basic life essentials to American families struggling with the challenges of poverty.

Custom Ink is an easy website/tool to help raise funds and awareness for a cause, and get your message out. My Message: SUSTAINABILITY IS SEXY. My shirt is available in bunch of different styles, I’m wearing the unisex mens style on the site in a size XS, it’s super soft and American Apparel, but we have tanks and other styles available as well.

When I wear my shirt, I’m talking to my friends, but I’m screaming it to brands who everyday send me products buried in so much packaging that is trash. I can’t tell you how sad it makes me when garbage day comes and my trash bins are overflowing with wrappings from these packages. I get it, I’m blessed to receive so many mailers and I appreciate it but somewhere in my 10-years of blogging sending an absurd amount of landfill became trendy and it needs to stop. Listen, every blogger loves a present, bribe me with a gift, I won’t say no, but trash doesn’t count. If I can’t reuse it, I don’t want it. It’s not my personality to publicly shame brands so I’ll avoid naming names but a lot of you brands and PR agencies need to wake up because more and more editors, influencers and industry pros are speaking out, and I don’t know anyone that appreciates it. I would also like to shout out Beach House PR for their announcement that they will only be doing 100% recycled, eco-friendly mailers and boxes voice of excess packaging. Thank you for caring. 

Miami Swim Diary with Swim USA

Well kids, it was a week to remember. Fitness classes, fashion shows, gifting suites, spray tans and endless fun in the sun. Miami Swim did not disappoint! I was out with some of my favorite bloggers and the Swim USA team. Swim USA owns/licenses several amazing swim brands including Vera Bradley, Kikirio, Miracle Suit, Magic Suit, Reebok, Eco Swim and many more. Megan Zietz and I took over their Instagram/Stories for the weekend with the help of our friend Kristi from currentlycrushing.com to share our trip and did a fun photo journal using the NEW Fujifilm Instax SQ6.

We had a blast styling our swim suits into outfits and documenting our week. The new SQ6 offers an instant SQUARE format camera and includes three strobe color filters for a pop of color to the flash, as well as a front-facing mirror which makes selfies effortless. Available in three gorgeous metallic colors, Blush Gold, Graphite Gray and Pearl White, Megan, Kristi and I each got one and paired them with my Pretty Connected Shop camera straps making them the chicest accessory. They’re too cute to be hidden in a bag so we wore ours like purses. Plus there’s something so nice about making memories and documenting them in real time with an instant camera. Here were some of the highlights:

Cynthia Nixon for NY Governor, and of course a SATC Carrie moment!

Cynthia Nixon and Patricia Field holding the infamous Carrie necklace on the 20th anniversary of Sex And The City.
Cynthia Nixon and Patricia Field holding the infamous Carrie necklace on the 20th anniversary of Sex And The City.

What a night, as many of you know Cynthia Nixon is running for NY Governor and she needs our help! The Sex and the City star co-hosted an event with Sex and the City award winning costume designer aka our favorite person, Patricia Field. This week kicks off the 20th anniversary of the show so to see the two reunited with a Carrie necklace in hand (and ahem, PATRICIA FIELD IS WEARING MY BOSS RINGS!!! Actually two of them stacked because shes a major boss). Fun fact, Patricia Field created the original Carrie necklace and it’s available on her website and yes, you can get it personalized to your name.

Patricia Field, Lara Eurdolian, Cynthia Nixon at her campaign fundraiser
Patricia Field and Cynthia Nixon

Back to the real reason for last nights event, Cynthia Nixon is running for NY Governor! Her platform is around improving and reforming public education, clean energy, fixing our subways and equality. Read more about why she’s running HERE.

NOW OPEN! Patricia Field ArtFashion Lower East Side Gallery

What an exciting week! The icon, legend, Patricia Field opened her shoppable ArtFashion gallery space in the lower east side. Featuring 16 exceptional artists, creating custom, one of a kind hand painted clothing, accessories, paintings & sculpture. The collections were previously available on their website, patriciafield.com and now have expanded into the space at 200 East Broadway, NYC.