Fun fact: Indie brands are one of the fastest growing product categories in retail. Another fun fact: The Indie Beauty Expo is the largest professionally-curated exposition of independent beauty and wellness brands.
Founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad, the Indie Beauty Expo was established to help indie brands connect with consumers and buyers. This year’s NYC beauty expo featured over 200 brands, and while there was no way I was able to make it to every booth, I definitely managed to discover and re-connect with some of my favorite brands. Here are some brands/products to have on your radar, starting with…
Dope Naturally
Don’t just rely on the application of beauty products to see results, outer beauty starts from within. Dope Naturally is all about ingestible beauty, “super food” supplements that provide and sustain health and wellness for inner and outer beauty. Founder Sylwia Wiesenberg is definitely a girl boss, and her firm belief in the power of pure and unprocessed ingredients led her to launch Dope Naturally. Using the purest plant based, energy superfood blend available on the market, her supplements are free of preservatives, chemical addictives, and animal products and provide the best certified organic ingredients in their raw and purest form. Sylwia states that eating beautifully is the key to ageless beauty and a strong functioning body, which I’m all for. And all I could think when I met her was, ‘my skin wants what she’s having’! Plus, Charlie loves her and that dog is an excellent judge of character. To check out all of Dope Naturally’s Superfood supplements go to dopenaturally.com/shopdope
Hollywood Browzer
This product was definitely one of my favorites from the event, mostly due to the fact that I saw it in action and saw immediate results.