I’ve talked about how much of a girl boss the CEO of It Cosmetics is before, but wow does she ever continue to impress. Jamie Kern Lima, co-founder, and CEO of the brand accepted the CEW Achiever Award, which recognizes the accomplishments of women leaders within the beauty industry. Jamie took her acceptance speech as an opportunity to call for change within the beauty industry, challenging the current images of beauty that are being put out in the world today.
IT Cosmetics CEO Calls Out the Beauty Industry, Calls for Change. Share this video if you agree!
Posted by It Cosmetics on Saturday, September 16, 2017
“How will these images impact your mothers and your sisters, and how will they impact your daughters?” In closing her speech she asks, “What will you do with the power that is you?” Anyone else have a minor case of chills?!
Her speech has already garnered an impressive one million views, solidifying its status as a viral video. Huge congrats to Jamie for her award and an even bigger round of applause for using her influential position to try and facilitate change.
Also congratulations to the brand Sephora just announced that It Cosmetics is now sold in ALL their stores.