Hi everyone! Over the past few months I’ve been on a whirlwind of podcasts, interviews and DMs with many of you asking business questions. I have a few speaking gigs coming up, that I wanted to share!
I’ll be speaking on the ‘WTF Is An Entrepreneur?’ Quilt app panel with Sylwia Wiesenberg of Bawdy Beauty + Rachel Liverman of GLOWBAR on Thursday 5PM PST/8 PM EST.
From starting your own retail space, getting into major retailers to getting press, product development and beyond, you can ask us anything!
To join sign up at wearequilt.com, mention my name (Lara Eurdolian) in the ‘Who told you about Quilt’ box, and they will send you a link to download the app and participate. The app is currently private and features a network of incredible woman making change and sharing their knowledge for free, so get on board!
Then on November 4th, I’ll be on two panels for UNFILTERED Experience for their live sessions, #UnfilteredXP #unfilteredexperience
WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel
Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Q & A w/ leading influencers
WEDNESDAY, NOVEMBER 4, – 11:00 am pst/2 pm est – INFLUENCERS UNPLUGGED: CREATING HOLISTIC BRAND RELATIONSHIPS Panel
While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. Yes, data matters – audience fit, engagement, content fit are all very important metrics. But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. How do you cultivate long lasting relationships? Hear directly from influencers how they have nurtured relationships with favorite companies and what are the key tactics you can use to connect in a more holistic way with content creators.
Okay beauty lovers, as some of you know I recently joined the NewBeauty team and have been helping curate their beauty subscription service, TestTube. TestTube is the original beauty box and features 8 full size beauty products for $29.95.
TestTube comes out every other month (6 tubes/year). Each box is $29.95 (or you can subscribe for 1 year for $149.75). It features 8 full and travel size beauty products and has a minimum value of $180+. The May Tube is valued at $232!
We all know NewBeauty as the authority in beauty. It’s the Vogue of beauty magazines but what many don’t know is that they were the first to do subscription beauty boxes aka TestTube as well. Just in time for the holidays, NewBeauty has released a Gold Tube filled with their editor picks, which is a $525 value for $99 and free shipping (plus an additional $10 off with code LARA10) and some of my favorite products ahem Foreo ($49) and Grandelash ($120)!!
I mean it’s a 6 month supply of GrandeLash MD which is one of my favorite lash growers and the entire box is cheaper than that one product. I’ve also been dying to try like Knesko but I haven’t been ready to shell out $45 for a sheet mask, so I’m so excited to have it in the box. I’ve also been curious about the StriVectin SD Advanced Plus Intensive Moisturizing Concentrate ($79), which is an updated formula of their cult favorite stretch mark cream that turned anti-wrinkle phenomenon that is now more concentrated than ever. Plus there’s additional gifts from Dr. Rogers, Amika, Mimi Luzon and Juice Beauty making this an incredible steal.
Here’s what’s in the box: 7 full size products, plus a $100 gift card + sample from Mimi Luzon, $99 ($525 VALUE). Use code: Lara10 for $10 off ($89 total).
I’m so excited to announce I’ll be hosting the digital studio and doing the on-air for Unfiltered Experience, which will be hosted in Downtown Las Vegas, July 27th. I’ll also be speaking on “the age of social influencer” panel that day, which will be moderated by Faith Xue, Editorial Director at Byrdie.
This is a great opportunity to connect with brands, influencers, and hear some amazing panels and workshops (click HERE for the lineup).
I’ll also be in town for Las Vegas Market, Cosmoprof and the ICMAD Beauty Awards, which I’m excited to be judging again. If you’re in town and want to connect email me at [email protected] or shoot me a DM @prettyconnected.
To say I’ve had an awesome few weeks with Burt’s Bees would be an understatement. They are so aligned with everything I’ve been working on with my @insteadofmovement, and encouraging brands to be more sustainable and they share my love and appreciation of bees. We did some fun activations in Palm Springs during Coachella and recently in New York with my water bottle chain promoting hydration from the inside and out (their new Hydrating Stick is amazing on planes or when you need a hit of moisture and is so cooling!). Earlier this month I got to visit their headquarters in Durham, North Carolina and see where all the magic happens.
Today, the UN celebrates the first ever World Bee Day (May 20th) to raise awareness of these tiny helpers and the role they play in ending hunger and achieving sustainable development. And in honor of this day I wanted to give you a tour of the office, Burt’s original cabin in Maine (which they moved onto the property), interior and all, and for you to meet their bees!
I finally met Lindsay Ellingson, co-founder of Wander Beauty at the brands first pop-up shop in NYC. The travel theme, highly instagram-able shop is open through July 31st and located at 787 Lexington Avenue, between 61st and 62nd street. They are offering fun, daily activations so be sure to check it out.
It’s been a very ambitious year for me with evolving Pretty Connected to now include an accessories line and while there are days I’m spread so thin, I never want to lose site of my passion projects and using my voice to help make change. Mental health and how we treat ourselves, others and the environment has become a big priority for me. I’ve partnered with Claudine DeSole on a new ‘Instead of’ project where we aim to build a positive community that can be a resource and share ways to better ourselves, our work environment and promote sustainability while highlighting brands and individuals making real change.
‘Instead of’ is a social media movement (follow us @insteadofmovement) that is all about taking small (to big steps) to make a major impact and create a more mindful community. The movement is less about telling you what to do and more about keeping our audience informed and offering resources so they are aware of the impact and ways we can be more mindful. It’s about community, sharing ideas and resources. ‘Instead of’ will be a year-round program highlighted online through social media, this website, events and eventual podcast (coming soon).
The kick off event was hosted at the Gregory hotel, where guests could meet different green brands and learn about everything from composting, solar energy, to reversing your carbon footprint. Braid bar by Caravan Stylist Studio and Aveda, Nourison curated the carpets and gifting was provided by Hello Products, MPOWERD, Tribute, Dropps, Dope Naturally and Aveda. Guests enjoyed cocktails, Harmless Harvest, and Williamsburg Pizza, while designer, Ariana Ost was also on hand to chat with guests about chakras and how to be more mindful. More on our sponsors and activations below!
The event also debuted out video series featuring various actors, brands and individuals sharing their ‘instead of’ hacks when it comes to being mindful to of the planet. Everything form using reusable straws, how to sustainably recycle packaging, Christmas trees and beyond!
Meet our contributors:
Alysia Reiner, actress, activist, producer and co-founder of Livari
Toni Trucks, actress on Seal Team on CBS
Annie Jackson, Co-Founder and COO of Credo Beauty
Nicole Rechelbacher, co-owner of Intelligent Nutrients
Mike Indursky, former President of Bliss and CMO of Burts Bees
Dr. Terry Zickerman, Founder of Love Sun Body
Mike Korchinsky, Founder of Wildlife Works
Tabitha St. Bernard-Jacobs, Co-founder of the zero waste clothing line Livari, and the Women’s March Organizer.
Rebecca Gregory, VP of education for Simply Organic Beauty
Nicholas Reichenbach, Founder and CEO of Flow water
John Salzinger, founder of MPOWERED
Jessica Schreiber, Founder of FABSCRAP
Sylwia Wisenberg, Founder of Dope Naturally and Bawdy Beauty
Ben Larkey, Founder BAL Associates
Antoinette Beenders, Global Creative Director of Aveda
Jonathan Propper, Founder of Dropps
Steven Phan, Founder Come Back Daily
Joy Reese, Vice President of Skinny & Co.
Nicholas Reichenbach Founder & CEO, Flow Water
Keshia Hannam, Co-founder of Camel Assembly
Lara Eurdolian, Founder Pretty Connected and co-founder of Share Your Beauty
Claudine DeSola, Founder Caravan Stylist Studio and co-founder of the sustainable, zero waste clothing line, Livari
Special thank you to Tribute for helping us create this video!
More about the brands included in our Earth Day launch that are making a difference:
It’s the magical time of year when Space NK does one of their edit events with an epic gift with purchase. This season (while supplies last) they are offering 18 deluxe beauty samples from brands including Ren, Bumble and Bumble, Tata Harper, UMA and more yours with any $165 Space NK purchase. Spend an additional $30 an choose from two Omorovicza products the Moor Mud Cream Cleanser of the Queen of Hungry Mist!