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The Must Have Beauty Gift: NewBeauty Gold Tube

NewBeauty Gold Tube featuring $525 valued beauty box for $99! Use code: Lara10 for $10 off!

We all know NewBeauty as the authority in beauty. It’s the Vogue of beauty magazines but what many don’t know is that they were the first to do subscription beauty boxes aka TestTube as well. Just in time for the holidays, NewBeauty has released a Gold Tube filled with their editor picks, which is a $525 value for $99 and free shipping (plus an additional $10 off with code LARA10) and some of my favorite products ahem Foreo ($49) and Grandelash ($120)!!

I mean it’s a 6 month supply of GrandeLash MD which is one of my favorite lash growers and the entire box is cheaper than that one product. I’ve also been dying to try like Knesko but I haven’t been ready to shell out $45 for a sheet mask, so I’m so excited to have it in the box. I’ve also been curious about the StriVectin SD Advanced Plus Intensive Moisturizing Concentrate ($79), which is an updated formula of their cult favorite stretch mark cream that turned anti-wrinkle phenomenon that is now more concentrated than ever. Plus there’s additional gifts from Dr. Rogers, Amika, Mimi Luzon and Juice Beauty making this an incredible steal.

Here’s what’s in the box: 7 full size products, plus a $100 gift card + sample from Mimi Luzon, $99 ($525 VALUE). Use code: Lara10 for $10 off ($89 total).

  1. amika Nice Cream Cleansing Conditioner, 8.45 oz, Retail Price: $22
  2. Doctor Rogers RESTORE Healing Balm, 4 oz, Retail Price: $66
  3. FOREO LUNA play plus, device, Retail Price: $49
  4. Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum, 4 ml, Retail Price: $120 (six-month supply)
  5. Juice Beauty PHYTO-PIGMENTS Satin Lip Cream, .11 oz, Retail Price: $24
  6. KNESKO Skin Nanogold Repair Natural Collagen Face Mask, 1-time use mask, Retail Price: $45
  7. Mimi Luzon 24K Pure Gold Hyaluronic Super Serum Sample + $100 Gift Card, Includes: $20 sample, Full size retail price: $299 full size
  8. StriVectin SD Advanced™ PLUS Intensive Moisturizing Concentrate, 2 oz, Retail Price: $79

Shop it at https://goldtube.newbeauty.com/

Meet me in Vegas!

I’m so excited to announce I’ll be hosting the digital studio and doing the on-air for Unfiltered Experience, which will be hosted in Downtown Las Vegas, July 27th. I’ll also be speaking on “the age of social influencer” panel that day, which will be moderated by Faith Xue, Editorial Director at Byrdie.

This is a great opportunity to connect with brands, influencers, and hear some amazing panels and workshops (click HERE for the lineup).

The event is open to the public, for tickets and to learn more visit unfilteredexperience.com

I’ll also be in town for Las Vegas Market, Cosmoprof and the ICMAD Beauty Awards, which I’m excited to be judging again. If you’re in town and want to connect email me at [email protected] or shoot me a DM @prettyconnected.

Happy National World Bee Day + a Tour Burt’s Bees HQ in North Carolina

To say I’ve had an awesome few weeks with Burt’s Bees would be an understatement. They are so aligned with everything I’ve been working on with my @insteadofmovement, and encouraging brands to be more sustainable and they share my love and appreciation of bees. We did some fun activations in Palm Springs during Coachella and recently in New York with my water bottle chain promoting hydration from the inside and out (their new Hydrating Stick is amazing on planes or when you need a hit of moisture and is so cooling!). Earlier this month I got to visit their headquarters in Durham, North Carolina and see where all the magic happens.

Welcome to Burt’s Bee’s! Tour inside Burt’s house and the offices!

Today, the UN celebrates the first ever World Bee Day (May 20th) to raise awareness of these tiny helpers and the role they play in ending hunger and achieving sustainable development. And in honor of this day I wanted to give you a tour of the office, Burt’s original cabin in Maine (which they moved onto the property), interior and all, and for you to meet their bees!

Wander Beauty NYC Pop-up

Hanging with Lindsay Ellingson wander beauty NYC pop-up

I finally met Lindsay Ellingson, co-founder of Wander Beauty at the brands first pop-up shop in NYC. The travel theme, highly instagram-able shop is open through July 31st and located at 787 Lexington Avenue, between 61st and 62nd street. They are offering fun, daily activations so be sure to check it out.

For more information and the daily class schedule head to wanderbeauty.com/popup

Follow @wander_beauty for updates!

‘Instead of’ Movement Earth Day Launch

Lara Eurdolian and Claudine DeSola serving Williamsburg Pizza at the ‘Instead of’ launch party

It’s been a very ambitious year for me with evolving Pretty Connected to now include an accessories line and while there are days I’m spread so thin, I never want to lose site of my passion projects and using my voice to help make change. Mental health and how we treat ourselves, others and the environment has become a big priority for me. I’ve partnered with Claudine DeSole on a new ‘Instead of’ project where we aim to build a positive community that can be a resource and share ways to better ourselves, our work environment and promote sustainability while highlighting brands and individuals making real change.

What’s the most sustainable form of takeout? Pizza boxes! Guests enjoying Williamsburg Pizza over this eco-friendly jute rug from Nourison.

‘Instead of’ is a social media movement (follow us @insteadofmovement) that is all about taking small (to big steps) to make a major impact and create a more mindful community. The movement is less about telling you what to do and more about keeping our audience informed and offering resources so they are aware of the impact and ways we can be more mindful. It’s about community, sharing ideas and resources. ‘Instead of’ will be a year-round program highlighted online through social media, this website, events and eventual podcast (coming soon).

Keisha Hannam, Co-founder of Camel Assembly getting her hair done by Aveda

The kick off event was hosted at the Gregory hotel, where guests could meet different green brands and learn about everything from composting, solar energy, to reversing your carbon footprint. Braid bar by Caravan Stylist Studio and Aveda, Nourison curated the carpets and gifting was provided by Hello Products, MPOWERD, Tribute, Dropps, Dope Naturally and Aveda. Guests enjoyed cocktails, Harmless Harvest, and Williamsburg Pizza, while designer, Ariana Ost was also on hand to chat with guests about chakras and how to be more mindful. More on our sponsors and activations below!

Designer, Ariana Ost offering guests chakra readings

The event also debuted out video series featuring various actors, brands and individuals sharing their ‘instead of’ hacks when it comes to being mindful to of the planet. Everything form using reusable straws, how to sustainably recycle packaging, Christmas trees and beyond!

Meet our contributors:

  • Alysia Reiner, actress, activist, producer and co-founder of Livari
  • Toni Trucks, actress on Seal Team on CBS
  • Annie Jackson, Co-Founder and COO of Credo Beauty
  • Nicole Rechelbacher, co-owner of Intelligent Nutrients
  • Mike Indursky, former President of Bliss and CMO of Burts Bees
  • Dr. Terry Zickerman, Founder of Love Sun Body
  • Mike Korchinsky, Founder of Wildlife Works
  • Tabitha St. Bernard-Jacobs, Co-founder of the zero waste clothing line Livari, and the Women’s March Organizer.
  • Rebecca Gregory, VP of education for Simply Organic Beauty
  • Nicholas Reichenbach, Founder and CEO of Flow water
  • John Salzinger, founder of MPOWERED
  • Jessica Schreiber, Founder of FABSCRAP
  • Sylwia Wisenberg, Founder of Dope Naturally and Bawdy Beauty
  • Ben Larkey, Founder BAL Associates
  • Antoinette Beenders, Global Creative Director of Aveda
  • Jonathan Propper, Founder of Dropps
  • Steven Phan, Founder Come Back Daily
  • Joy Reese, Vice President of Skinny & Co.
  • Nicholas Reichenbach Founder & CEO, Flow Water
  • Keshia Hannam, Co-founder of Camel Assembly
  • Lara Eurdolian, Founder Pretty Connected and co-founder of Share Your Beauty
  • Claudine DeSola, Founder Caravan Stylist Studio and co-founder of the sustainable, zero waste clothing line, Livari

Special thank you to Tribute for helping us create this video!

More about the brands included in our Earth Day launch that are making a difference:

4/24 – 4/29 Space NK The Essentials Gift

It’s the magical time of year when Space NK does one of their edit events with an epic gift with purchase. This season (while supplies last) they are offering 18 deluxe beauty samples from brands including Ren, Bumble and Bumble, Tata Harper, UMA and more yours with any $165 Space NK purchase. Spend an additional $30 an choose from two Omorovicza products the Moor Mud Cream Cleanser of the Queen of Hungry Mist!

Follow them at @SpacenkUSA #DiscoverSpaceNK, learn more at https://www.spacenk.com

How to properly use a Gua Sha Tool

Gua sha is a technique used in traditional East Asian medicine to relieve muscle tension, improve circulation and for lymphatic drainage. We’ve seen them in everything from Rose Quartz, Jade to and beyond. Dr Elizabeth Trattner sells ethically sourced tools on her site and shows us the proper way to Gua Sha (spoiler alert, you’ve probably been doing it wrong. And goes above and beyond in her demo below on how to tackle wrinkles and problematic areas like the jaw for a lot of us that grind our teeth! My friend, Dr. Nadia just launched a Bian Stone one that contains over 40 mineral and trace elements, and produces negative ions (which has an anti-aging effects).

Dr. Elizabeth Trattner is known for the Gemstone Acupuncture facial which includes gentle facial cupping, Gua Sha treatment, gemstones and acupuncture.

Learn more at elizabethtrattner.com

It Cosmetics Confidence Journey Continues

Last night was epic. Jamie Kern Lima, Co-founder and CEO of It Cosmetics took us on a confidence journey (complete with passport holder) as the brand welcomed four new products into their ever expanding Confidence collection.


Confidence in a Foundation ($32, 1 fl oz), 48 shades, 24 hours of full coverage in a velvet-matte finish. I watched as it covered acne, hyper-pigmentation and rosacea in the swope of a brush — and oh yes, I highly recommend applying with one of It Cosmetics skincare makeup brushes (brush No707 to be exact). The duo = flawless skin. It’s also filled with skincare loving ingredients like ceramides, peptides, hydrolyzed collage, hyaluronic acid and squalane and great for all skin types including sensitive skin.

Confidence in a Neck Cream ($52, 2.6oz), hits all the buzz words of elastin, collagen, hyaluronic acid, shea butter, ceramides, seaweed extract and niacin to help lift and improve firmness, elasticity and smooth skin. It’s clinically tested to reduce the look of horizontal neck lines and it comes with a face and neck citrine roller. Because citrine takes out the bad energy and puts in the good!

Confidence in a Gel Lotion ($36, 2.5 fl oz), the Hydra-Plumping Skin-Transforming Weightless Moisturizer offers 72 hours of hydration (what, what?) It’s oil-free and light weight for all of those who crave hydration but feel like moisturizers are too heavy and make their skin feel “oily”. It’s velvety smooth and wake up tired skin. And as I still can’t get over 3 days of hydration in one step.

Confidence in a Cream Rosy Tone ($48, 2oz), Surface Cell Renewal Rosy Tone Vitality Moisturizer, which translates to this moisturizer helps wake up dull, sallow skin. Whether that’s due to having mature skin, living on an airplane or you’ve been up partying all night, this moisturizer infuses some instant vitality back into skin. Enhanced with rose tone pigments it also gently exfoliates dull skin and stimulates surface cell renewal for a more youthful appearance.

With the woman of the hour, Jamie Kern Lima

Before we went through rooms of bubbles, cotton candy clouds and experienced the products in the most magical of way, Jamie Kern Lima talked about Confidence. I mean look at the visuals of this event (this was the Confidence in a Cream Rosy Tone display):

Fempower Beauty Lipstick Launch

Empowering messages, chic packaging and strong, beautiful pigment lipsticks… welcome Fempower Beauty Virtumatte Lipstick. A range of four universally flattering lipsticks with black magnetic packaging, strong pigment, that go on matte with just a touch of sheen.

Nest Launches New Body Care Collection Exclusive to Ulta

First came candles, then fragrances and now NEST Fragrances has launched a new range of eight innovative products exclusive to Ulta. NEST Fragrances innovative, new body care line boasts patented technologies to deliver a long-lasting fragrance experience to shape and elevate a mood. And are formulated free of sulfates, parabens, phthalates, artificial colors, and mineral oil.

The range features four scents: Bamboo & Jasmine to help you stay balanced, Ginger & Neroli to invigorate, Grapefruit & Verbena to elevate happiness and Ocean Mist & Coconut to calm.

Each set of fragrances is available in Body Wash (10oz/$22), Body Lotion (10oz/$26), Body Mist (3.4oz/$38 and 0.27/$20), Hand Cream (3.4oz/$18), Lip Balm SPF 15 Sunscreen (0.15oz/$16), Water-Activated Foaming Cleansing Towelettes ($22/pack of 10 individually wrapped), and Fragranced Body Wipes ($22/pack of 8 individually wrapped wipes).

Makes a great gift! How chic is a Body Wash and Body Lotion set? Bamboo & Jasmine is my favorite.

Check out the full range at ulta.com