Beauty lovers, get excited, the infamous subscription beauty box service, Birchbox has opened a store and it’s AMAZING! (For such a small box, it’s a huge store). Located in NYC’s Soho at 433 West Broadway, the two floor location features full size products across beauty, from color, hair, skincare and nails. And even features a BYOB (Build Your Own Box) room where you can pick samples to create a custom box.
From the launch party, to the next day for the official opening, I was there to celebrate this major milestone with all of my friends at Birchbox. The opening party attracted the likes of Jamie Chung, Abigail Breslin, Jessica Szohr, Hannah Bronfman, Julie Henderson, Leilani Bishop, Nick Wooster, Rick Pipino, and Carmidy. As well as many of the founders and teams behind the brands carried at Birchbox who all celebrated alongside Birchbox Co-Founders Hayley Barna and Katia Beauchamp.
The store will feature anywhere from 150-250 different beauty brands including Stila, Smashbox, Supergoop!, Caudalie, Jouer, and Cynthia Rowley for women and Ursa Major, Baxter of California, Anthony and Jack Black for men (to name a few…), as well as lifestyle products like Frend headphones! Besides top of the line products, the store offers shoppers an interactive shopping experience including a row of vanities for product testing, makeup, skin care & hair styling classes, touch screens throughout the store and one on one Q&A’s with beauty experts for customized product recommendations.
It’s incredibly well laid out and has the same clean, shopping experience and content we’ve grown to love from their site. Products are spaced apart and easy to find by category. And when you walk in they feature the box of the month and full size product counterparts so it’s to find, as well as a wall of their top sellers of the month! They thought of everything… you’ll love it.
{Jessica Szohr, Hannah Bronfman, Jamie Chung, and Abigail Breslin}
{Jessica Szohr and Jamie Chung shopping the new Birchbox store — picking up some Stila}
Inside the store!
The Birchbox Flagship Store is located at 433 West Broadway (Between Prince and Spring), NYC. Check them out at Birchbox.com