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Photoshoot with Davis Factor + Smashbox Studio Skin Foundation Shade Extension

Smashbox photoshoot with Davis Factor

I’m a big Smashbox fan and majorly fan out for the brands co-founder, Davis Factor. For anyone that’s been in the industry as long as I have, you know he’s makeup royalty and an incredible photographer. The great grandson of Max Factor (yes, the Max Factor), and the mark Smashbox has made in the industry isn’t too shabby either. His photographs though… if you don’t know his work, look it up. So you can understand what a photoshoot with Davis Factor means for me, especially since I got to bring Charlie!!!!!!

Smashbox recently launched a studio in Greenpoint, bk and to celebrate the a shade extension of their infamous Smashbox Studio Skin 15 hour Wear Hydrating Foundation I got a makeover and photo session with Davis Factor.

Sneak Peek the Nordstrom Anniversary Sale


Mark your calendars ladies (and gents) because Nordstrom’s highly-anticipated Anniversary Sale starts July 17th! For a limited time, Nordstrom offers brand new fall styles and products at discounted prices. The best part? For beauty lovers, luxe buys to cult favorites get majorly discounted and you get to shop exclusives to Nordstrom’s! Pssst click HERE to preview the whole sale before it starts!

Bichbox Celebrates First Store in NYC with Jessica Szohr, Jamie Chung & Abigail Breslin


Beauty lovers, get excited, the infamous subscription beauty box service, Birchbox has opened a store and it’s AMAZING! (For such a small box, it’s a huge store). Located in NYC’s Soho at 433 West Broadway, the two floor location features full size products across beauty, from color, hair, skincare and nails. And even features a BYOB (Build Your Own Box) room where you can pick samples to create a custom box.

Birchbox store nyc

From the launch party, to the next day for the official opening, I was there to celebrate this major milestone with all of my friends at Birchbox. The opening party attracted the likes of  Jamie Chung, Abigail Breslin, Jessica Szohr, Hannah Bronfman, Julie Henderson, Leilani Bishop, Nick Wooster, Rick Pipino, and Carmidy. As well as many of the founders and teams behind the brands carried at Birchbox who all celebrated alongside Birchbox Co-Founders Hayley Barna and Katia Beauchamp. 

Smashbox Launches Fall 2012 Image Factory Collection

Fresh for fall, Smashbox has launched their Image Factory collection. Consisting of products for eyes, lips and cheeks, the limited edition collection is straight from a modern-day image factory, AND I CAN NOT WAIT TO TRY IT! The reviews are steller at Sephora, unfortunately I’m currently road tripping through the west coast on my way to Burning Man, so I’m going to have to wait until I’m back in NY to get my hands on this collection!

Smashbox is also partnering with People StyleWatch to launch the Image Factory contest! If you’re an up-and-coming photographers, makeup artists and/or stylists (or aspire to be one), you’re invited to upload three photos of your best work to ImageFactoryContest.com. Fans will vote on their favorites, and three finalists from each category (photography, makeup artistry and styling) will be chosen to be flown to the Smashbox Studios in Los Angeles to work on a real shoot for a Smashbox Cosmetics advertisement that will appear in People StyleWatch. To enter and learn more, visit ImageFactoryContest.com by September 15th!

Now for the Image Factory Collection! 

Pretty Connected featured on Kmart Fashion Blog!

I’m so excited! Yesterday, my feature went up on Kmart’s blog. Check it out my interview with the mega-retailer and the behind-the-scene images from my upcoming video shoot: kmrt.us/Q2LEXH

Get the look! All the clothing in my feature is currently available on Kmart.com with details posted on their blog. My favorite outfit was the Sofia by Sopfia Vergara Women’s Color Block Dress, pictured below ($29.99 on sale for $19.99).

I have to give a big hair shout out to Drybar, for my bomb $40 blow-out. Makeup done by moi using Smashbox Lipstick in Electric Pink, NARS Eye Color Makeup pencil in Black Moon, Shiseido Perfect Refining Foundation SPF 16, and Tarte Mineral Powder Bronzer in Park Avenue Princess.

PC featured in Smashbox Lights, Camera, BB Video- You can be too! (+enter to win a years supply!)

Last week I gushed over Smashbox’s new Camera Ready BB Cream with SPF 35 (read my review HERE), and I’m so excited to be one of the featured bloggers for their  their BB Cream campaign! And that’s all good news for you, because we want you to be apart of it too! Smashbox is doing a fun interactive video to give you the in studio photo-shoot experience and the chance to win a year’s supply of BB Cream!

Here’s how it works: Starting April 2nd, go to Smashbox’s Facebook page (click HERE). Then on the “Lights, Camera BB Cream tab” simply upload 5 pictures of yourself and then your video will be made! You can then share it with your friends and get them to vote for you! Every week, the video with the most votes wins a year’s supply of BB Cream, plus more Smashbox faves. It’s so easy and literally takes 2 minutes to do.

As one of the featured bloggers, I got a sneak peek into the app, and made my video! Check it out below or you can view it HERE.

Now go out there and make your own! It’s so quick and easy (and fun!). Don’t forget to share your video with me. Leave a comment with the link or tweet it to me @PrettyConnected. xxLara


Smashbox Be Discovered Collection for Spring 2012

Smashbox Founder, Davis Factor introducing the "Be Discovered" Collection

Smashbox has blown it out of the water for their Spring 2012 “Be Discovered” collection and shade extension to their Be Legendary Lipstick range.

I was introduced to the Spring 2012 collection by Smashbox Founder + Photographer, Davis Factor, and their Global Pro Lead Artist, Lori Taylor, who we’re beaming with excitement over the new Smashbox packaging and new lipstick formula for the Be Legendary line.

After playing around with the collection over the past few weeks, I can understand why! The Spring 2012 collection consists of the “Be Discovered” Eyeshadow Palette, Cream Blush Trio (2 shades), Jet Set Eyeliner & Brush Set (2 shades), and 3 new Be Legendary lipstick shades including Pink Petal, Honey and Melondrama.

{The Spring 2012 Be Discovered Collection}

Smashbox Be Discovered Eyeshadow Palette ($44)

The “Be Discovered” Eyeshadow Palette, it’s a great mix of 8 richly pigmented neutrals and pastel shades, perfect for spring. The formula is silky (plus it’s crease-resistant!) and goes on so smooth that it’s incredibly easy to apply, even with your fingers (although I do suggest brushes). Check out Lori and her how to tutorial on how to get a pretty spring look using this palette.

Smashbox Be Discovered Cream Blush Trio ($29)

If you avoid blushes (powder or cream based), because you find them to be too cakey then you need to try the Be Discovered Cream Blush Trio. It comes in two shades, In Lights an Show Biz which can be worn alone or the trio shades can be mixed together. Show Biz made me re-fall in love with blush. It’s so easy to apply and blend, it’s genius! I start with the pink shade on my cheekbone and then start working the highlighter shade and it’s like you can’t miss! It’s so easy to darken and lighten to the perfect shade and get anything from just a light pinched cheek to a stronger blush look.

Smashbox Be Discovered Jet Set Eyeliner & Brush Set ($22)

I’ll admit I’m not the biggest cream or gel eyeliner fan that’s not an eyeshadow, mainly because I find pencils easier to apply and I’m always on the go and pencils easier to carry. That said, creams are easier for a smokey eye look or thicker line along my eyelid and the curve of the brush in this set makes it glide so perfectly that it makes it easy to keep control and get a

Estee Lauder Buys Smashbox

Amidst watching a presentation by Eve Pearl yesterday at The Makeup Show, I glanced at my iPhone to see an email from WWD with the headline “Estee Lauder to Buy Smashbox Cosmetics”. I almost fell out of my chair.  The makeup company was recently rumored to be on the market with many potential buyers, so while I was caught off guard, the news was not a complete shock.  In fact, I figured the buyer would either be the King or Queen of Prestige Beauty –L’Oreal or Estee Lauder. Although considering L’Oreal purchased nail polish brand Essie last month, it seemed about right this bid would go to Lauder.

While the cost has not been disclosed, it has been estimated by sources Smashbox was sold for between $200-$300 Million. Phew!