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Pretty Connected Accessories Launch Party

Pretty Connected launch party Sponsored by Bumble Bizz, Sunglass Hut and LeSportsac all photographed in this photo. Photo Credit: White Honey

The Pretty Connected brand has evolved so much over the past decade from when I first started as a beauty blogger/reporter 10 years ago! I was helping brands like NARS, Kiehl’s, Jurlique in marketing and grow before getting into the blogger world, with no idea blogs/social/influencers would explode to what they are now. Now we’ve expanded the content range to include fashion, travel, lifestyle and beyond and the doors Pretty Connected(™) has opened to major campaigns, magazine features, TV appearances and beyond still blows my mind. In 2014 we added, Share Your Beauty, an amazing non-profit program we started with Family-to-Family to help donate beauty products to women’s shelters and now we’re in a new chapter, my Pretty Connected accessories line.

Katya Kulyzhka + I rocking the Lara Chains + SandraD cell phone jacket. Charlie’s leash is a combination of our Jamie Strap + Lara mini chain.

Our multi-purpose straps have grown such a cult following, almost as big as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Field to Chloe Kim!

Alexa Luria, Ashlee Glazer, Val Greenberg showing off all the uses of our chain straps from a camera, to waterbottle and flip flop strap. Add it to you makeup case to make it a wristlet.

I recently launched with Urban Outfitters and our online store has grown so much to include bags, reusable straws and cell phone jackets, that we needed a party to celebrate and properly launch my little brand that could.

Our LeSportsac bag is packed, lets go on a Pretty Connected journey through my timeline.

Since the House of Pretty Connected (should I start calling it that, lol!) has so many parts I wanted to take guests on a journey through the Pretty Connected World and my brands evolution over the past decade! We made passports for their trip and had each gifting stations gave them as a stamp as they traveled through my story.

@savionron Pretty Connected passport ready for her trip…

The journey began with…

LeSportsac: Guests started at LeSportsac where they picked out their travel bag for our journey through Pretty Connected world!

LeSportsac makeup bag with our strap + folding reusable Suck Up straw!

Pretty Connected x LeSportsac HISTORY: LeSportsac runs my charity and since 2014 has helped me bag (in their bags!) over 130,000 beauty products to donate to women’s shelters, I’ve also literally traveled the world in their luggage and bags.

Patricia Field enjoying an Essie manicure

Essie: Next they headed to Essie for manicures (because you need a mani on your trip!) and enjoyed shades from the new Spring collection!

Hands up! Patricia Field and I had matching red Essie manicures. Photo Credit: Makeda Saggau-Sackey for GlamazonPhoto.com

Essie x Pretty Connected HISTORY: Essie was one of my first major campaigns (in 2012) when they put me in a BaubleBar x Essie campaign). We’ve also enjoyed many fashion weeks together, and was honored to have Alicia Torello (@aliciatnails) who leads their fashion weeks and who I’ve been backstage with covering her nail looks for years!).S

Alexa Luria rocking the new Sunglass Hut shades. Photo Credit: White Honey

Sunglass Hut: Next stop Sunglass Hut, because you can’t not travel without the chicest sunglasses. From top brands including Ray-Ban, Prada, Versace, Miu Miu and more, Sunglass Hut has everything to fit your style, and convenient locations, everywhere, which when you’re a girl on the go, like me you appreciate. My obsession with sunglasses is no secret so it was truly special for me to share them with my guests. Our History: I’ve done several TV segments and spokesperson work for Sunglass Hut and they have been apart of major milestones from doing Extra at Universal Studios in LA with Mario Lopez, to being streamed across Times Square for interviewing Sophia Bush on her top sunglass picks, this a brand I truly cherish and love to promote!

Liz Teich of The New York Stylist rocking Stila Cosmetics Beauty Boss lip gloss. Photo Credit: Michelle Rose Photo

Stila Cosmetics: They next headed to Stila Cosmetics, for a makeover (you have to look good for your passport photo), and were gifted the new Beauty Boss lip gloss (I’m wearing shade “in the red” in all my photos). After the amount of beauty awards I’ve judged from Glamour’s to ICMAD and beauty boss features I’ve had in Heath, Elle, Marie Claire, New Beauty and beyond, you can appreciate my excitement over a Beauty Boss lip gloss. Stila was also the first liquid eyeliner I fell in love with and we’ve enjoyed a long history of launches and fashion weeks together.

Erno Laszlo: The brand that introduced me to charcoal before it became an ‘it’ ingredient and constantly pushes innovation (their Exfoliate & Detox Hydrogel Mask will change your life). Erno Laszlo generously gifted their new Hydra-Therapy collection (Serum + Foaming Cleanser), Pore Cleansing Clay Mask and the new Multi-Task Eye Serum Masks (you know how obsessed I am with eye gels – these were a life saver for my sleep deprived, puffy eyes!). Literally everything you need to keep your skin plump and get photo/travel ready!

White Honey photography! Thank you Coterie Party (cups + photobooth signs) and Pura Still for sponsoring the Pretty Connected launch! PS: How chic are our reusable folding straws!

White Honey Photo Studio: White Honey is the top studio for photography and go to for top beauty brands from SkinCeuticals, Chanel, Kiehl’s, L’Occitane, SuperGoop, Marc Jacobs beauty (I could go on all day, check their work out HERE). OUR HISTORY: When I launched the website for Pretty Connected Shop, they did the photoshoot and have been my amazing partners for this next chapter and handling my product photography. They also shot some of my favorite beauty campaigns and excel in lifestyle, flat lays, head shots and product shots — so basically everything.

@rachelgregson passport photo aka headshot by White Honey

For the event White Honey offered 3 photoshoot rooms for all the guests photo needs. We had a Passport Shoot (jk we were doing headshots but for the sake of the theme lets call it passport shots). We also had a flat lay station, and a lifestyle room which Nourison, one of my favorite interior and carpet brands designed. The throw pillows, the poufs (which are a steal for $90!) and carpets are all from them! And so are the carpets in my apartment. I’m so glad they came on board to help re-create my home (although it’s a bit of fake news for me to pretend my living room is this organized and epic!). I love them because they are affordable and have so many amazing styles. You can also find a lot of their products on Overstock for an absolute steal!

Welcome to my Nourison filled living room where LeSportsac bags and Williamsburg Pizza is always in abundance.

Williamsburg Pizza: It’s no secret I’m a HUGE fan, I’ve been with them since their first opening in Williamsburg and now several locations later (Williamsburg, LES, UES, Clinton Hill, 310 Bowery Bar and soon to be Union Sq!), I’m so proud to be apart of their story as much as they are apart of mine. Over the years from when I hosted Patricia Field’s showroom party to other events which they have sponsored the pizza for. They are my one true addiction and favorite vice. They are also the first brand I did a Pretty Connected collaboration straw with and their iconic “Fresh” logo. Check them out HERE.

@sy.wendy’s amazing Pretty Connected Lara Chain DIY charm bar strap

The trip ended with a Pretty Connected shop DIY bar where guests could customize their straps with charms and a BOSS ring bar to get them fitted for their rings. Our Boss club is growing and I can’t tell you the joy it brings me to see my rings on so many powerful, smart, beautiful women (and men!).

We then through an epic 150+ person launch party with Bumble Bizz filled with brands, pr/TV peoples and friends who are the reason I get to do what I do! I’m a super networker, and while I planned this party and did all myself, it was my partners that made it possible. Bumble Bizz app, is the app version of who I am. It connects you with business professionals to fill the skills you need to grow your business and network. It’s such a gift and I wish I had it when I started out 10 years ago in this blog and brand world. Now it’s an even bigger gift as I get ready for my next launches (you didn’t think I was stopping here?). Grow your network friends, you never know who you’ll meet that will change your life.

Also thank you to Fotocare for the equipment rental. Pura Still (spiked still water!), Gin Lane 1751, Q Mixers, The Kohas Agency, Thalassa Restaurant, Tsantali wines for the drinks! And Coterie Party for the cups, plates and for the balloons and party decorations. And special thanks to my sister Renee, Makeda of Glamazon Diaries / Glamazon Photo, and Lorna from The Fabulous Report for helping me run the show. I could not have done this without you.

Now for the fun! Coachella is coming up and all of our products are epic for music festival season, enjoy 20% off discount this month with code GETPRETTYCONNECTED on prettyconnected.com/shop

I hope you enjoyed the ride! I consider all of you a part of my journey.
Every reader, supporter… If you’ve liked a photo of mine on Instagram or read any of my articles, then you’ve been a part of my growth, and for that I can’t thank you enough. Ten years is a long time to be blogging and as I’m still a one woman show, I really owe it my friends and supporters for being able to pull everything off!

Speaking of which our handles are @prettyconnected / @prettyconnectedshop.

xoLara

Stila Fall 2016 Lip Colletion Swatches

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Earlier this week, I joined the CEO of Stila Cosmetics, Lynn Tilton and their Global Executive Director of Creative Artistry, Sarah Lucero for the launch of Stila’s Fall 2016 collection, which is all about lips!

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For some time we’ve seen a migration of the brands packaging to gold and now the re-brand is done and the display could not be more eye catching to house the new products and existing collection. For Fall Stila is introducing the new Stay All Day MATTE’ificent Lipstick in 12 shades, Stay All Day Lip Liner in 8 shades, and Stay All Day Waterproof Brow Color in 6 shades. Inspired by

Stila’s Spring 2016 Collection is Perfection! {Details + Swatches}



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Stila’s Spring/Summer 2016 collection is inspired by Impressionism, taking cues from the interplay between light and color. Everything is an all-star. This is an outstanding collection which includes this Aqua Glow Serum Foundation, Aqua Glow Serum Concealer, two Convertible Color Dual Lip & Cheek Palettes, and five Stay All Day Liquid Lipstick shade extensions.

Stila Beauty Haul Review: Huge Mascara, Cushion Eye Liner, Stay All Day Bronzer and more!

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Stila has had a non-stop reign of really amazing product launches. I’ve literally loved everything I’ve recently tried. And on top of that they have launched two beauty boxes that everyone should have on their radar as it can get you 50% off retail! (I’ll get to them at the bottom of the post), but first here are some new winners in my beauty arsenal:

Huge Extreme Lash Mascara – Very similar to the Too Faced Better than Sex mascara, this mascara lives up to it’s namesake and makes my lashes huge and thick. It curls with tons of volume with a creamy formula that doesn’t flake and is long lasting. 1-2 coats is all you need (let it dry between coats!) and it’s a show stopper.

NYFW: Backstage Beauty look at Alice and Olivia S/S 2016 Collection

stila gold eyes at alice and olivia fashion showFor Alice and Olivia’s spring/summer 2016 presentation it was all about the statement eye! CEO Stacey Bendet partnered with Stila for a look that kept the face and lips natural while creating a beautiful encrusted gold statement eye. The models skin was prepped with products from Skin Inc to keep the complexion dewey and natural. Since pretty, dessert skin was such a focus on this look the models were prepped with Skin Inc’s Pure Revival Peel, nourishes with a customized serum (which is what Skin Inc is all about – you can mix and match ingredients based on your skincare goals). The skincare was then sealed in with the Pure Deepsea Hydrating Mask (including under the eyes). And for the under eyes they then applied the Vitamin A Serum on top.

Blushington Makeup and Beauty Lounge Hits NYC

blushington beauty parlor at le parker meridienThe LA bombshell makeup and beauty lounge Blushington has landed in NYC! Located inside Le Parker Meridien they provide professional makeup applications at affordable prices (seriously) in a salon decorated like our “Beauty Room” Pinterest board!

The Makeup Show NYC: Celebrating 10 Years of Artistry, Education, & Community

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The Makeup Show is not only a trade show or a place to shop beauty products (at steep discounts) and take classes, it’s also a place to get inspired, share your knowledge and connect with industry professionals. In honor of the 10-year anniversary, this years Makeup show will be filled with classes, keynotes, kit focused seminars and a career fair and new beauty tour.  And to mark this major milestone they will be hosting a week (yes, a week!) of events, from April 29th – May 5th.

NYFW: A Parisian Dream at Alice + Olivia SS2015 Presentation

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Alice + Olivia is one of those shows I look forward to attending every season — and it never disappoints! Stacey Bendet’s attention to detail and captivating creating a world around her collection is just further testament to her designer eye. For this year the inspiration was the beauty of Versailles represented by royally waking up from a dream in Paris. And we see this parisian princess come to life in a modern way with a chic braided silk chignon created by Michael Duenas for Schwarzkopf Professional (see how to tutorial HERE) and makeup created by Sara Lucero, Stila’s Global Director of Creative Artistry.

stila backstage at Alice and Oliva

models backstage at Alice and Olivia

 

Alice & Olivia Makeup Tutorial with Stila Cosmetics

For this dream Lucero wanted etherial glowy skin, doll-like cheeks, dreamy eyes and kiss-stained lips (see product references above).

Essie nails at alice and olivia

Nails, created by Rita Remart for Essie included one of the shades: a custom lilac, soft peach and a vibrant coral depending on the models outfit.

Flowy skirts, vintage prints, stunning bead work and incredible accessories reigned on at the beautifully crafted presentation. Take a look:

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NYFW: A Walk Through the Flower Market at Trina Turk SS2015 Presentation

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A walk through the LA Flower market was Trina Turk’s inspiration for her Spring 2015 collection. Exploding blooms of poppies influenced her spring line. Brilliant color sprang up in every inch of the show.

Hair accessories, makeup and even the menswear all encompassed intense hues. Viewing her collection gave you the feeling that the sun is shining somewhere. A range of rompers, separates and long breezy dresses graced the presentation. The models seemed to have just stopped in on their way to the beach.

phyto products at trina turk fashion presentation

We started Backstage with Beauty.com who worked with Esther Langham on hair using PHYTO products and T3 tools to create perfectly straight hair, and with Jason Araujo who prepped the models skin with Boots NO7 before passing the models to one of our favorite makeup artists, Sarah Lucero for  Stila Cosmetics.

The inspiration behind each look was a Californian girl going to the flower market- healthy and fresh. The hair was blow dried straight with volume at the roots using PHYTO Professional Intense Volume Mousse and PHYTO Phytovolume Actif Volumizing  and finished off with PHYTO Porfessional Glossing Cream and PHYTO Phytolisse Ultra-Glossing Finishing Serum for that smooth frizz-free hair. They then parted hair in the middle and topped off the look with a headband.Stila pop art perfection at Trina Turk SS15

Unlike a lot of  California inspired makeup looks we saw at Fashion week Stila incorporated a pop of color in the eyes and the lips. For the eyes they used Stay All Day Waterproof Smudge Stick in Turquoise and Stay All Day Liquid Lipstick in Carina. Other products that were used  to create this look are shown above.

Jason backstage at Trina Turk

Bursting through the collection was a bright coral chiffon dress with shorts and a magenta jump suit. Vibrant board shorts and blazers were the theme of the menswear. Her collection was resort wear with a touch of sophistication.

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Bichbox Celebrates First Store in NYC with Jessica Szohr, Jamie Chung & Abigail Breslin

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Beauty lovers, get excited, the infamous subscription beauty box service, Birchbox has opened a store and it’s AMAZING! (For such a small box, it’s a huge store). Located in NYC’s Soho at 433 West Broadway, the two floor location features full size products across beauty, from color, hair, skincare and nails. And even features a BYOB (Build Your Own Box) room where you can pick samples to create a custom box.

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From the launch party, to the next day for the official opening, I was there to celebrate this major milestone with all of my friends at Birchbox. The opening party attracted the likes of  Jamie Chung, Abigail Breslin, Jessica Szohr, Hannah Bronfman, Julie Henderson, Leilani Bishop, Nick Wooster, Rick Pipino, and Carmidy. As well as many of the founders and teams behind the brands carried at Birchbox who all celebrated alongside Birchbox Co-Founders Hayley Barna and Katia Beauchamp.