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Birchbox Launches Beauty Fitness Collection ARROW

birchbox-arrow-collection-beautyWith the whole athleisure trend (the fitness fashion revelation) growing strong, it was only a matter of time when beauty brands started to follow suit. Recently I spent the evening with Birchbox for the launch of just that brand called ARROW. Specializing in lightweight, long-wearing makeup and refreshing skincare, Birchbox‘s new beauty brand ARROW is designed to keep up with your on-the-go, active lifestyle. Each breathable product creates a fresh, natural, beautiful effect, so you can feel cool and confident from an A.M. visit to the gym to a late-night work session (and everywhere in between). Bonus: Every product in the ARROW line is vegan, paraben-free, cruelty-free, and gluten-free.

Currently their are 3 products in the line, PROTECT DeodorantBOOST Color Enhancing Lip BalmREVIVE Cooling Cheek Tint (available in 2 shades). They are also debuting the ARROW Limited Edition Starter Kit for anyone that wants to try the whole set. Naturally being such a fitness fiend I wanted it all, but some products were better then others.


ARROW PROTECT Aluminum-Free Deodorant ($9) – I wanted to love this. It’s so hard to find an aluminum-free deodorant that works, unfortunately this one was no exception. While it’s better then it’s competitors if you’re doing anything past light yoga it doesn’t hold up. At least it didn’t for me, which is too bad because it smells amazing.  The bright citrus scent is designed to

MUST HAVE Gift Sets and Beauty Subscription Boxes

best beauty boxesThere are a lot of subscription boxes out there and people constantly ask which services are worth the money. With new ones popping up every day it’s impossible to keep track but after non-stop traveling this summer I came home to some INCREDIBLE beauty boxes, sets and a GWP that I can’t stop gushing about.

Gap Launches Birchbox Summer Beauty Shops

Birchbox x Gap collaboration

This Friday, it’s time! The Birchbox Summer Beauty Shop is officially launching at select Gap stores across the country! The eight-week experience will run through the end of July in seven flagship Gap locations in New York City, San Francisco, Chicago, Los Angeles and Houston.

LAQA & Co. + Amy Sia’s BIRCHBOX Sneak Peek


LAQA & Co. polish pens and lip pencils aren’t just pens or pencils – they’re little pieces of art as well! The brand covers their packaging in unique artwork by young artists, featuring a new designer every month. BIRCHBOX recently joined LAQA & Co. in spreading the word about the brand’s latest collaboration with Amy Sia at their SoHo store for an insider sneak peek.

NYFW: Backstage at Cynthia Rowley Spring/Summer 2015 Fashion Presentation with Birchbox

Cynthia Rowley Makeup model
For Cynthia Rowley Spring/Summer 2015 Fashion Presentation, the designer partnered with Birchbox for the makeup and nails and John Barrett Salon for the hair. As some you know Cynthia Rowley launched an exclusive makeup collection with the subscription beauty box service (who recently opened their first store in Soho and also sells full size product on their website). Led by makeup artist Daniel Martin, he used a variety of the Cynthia Rowley makeup collection, including “The Game Face Eyeshadow Palette”, which

Jouer Cosmetics Launches Long-Wear Creme Mousse Eyeshadows with Birchbox

Christina Zilber founder of Jouer Cosmetics
Christina Zilber founder of Jouer Cosmetics

Recently, I join Birchbox and Jouer Cosmetics for an intimate press dinner for the launch of Jouer’s new Long-Wear Creme Mousse Eyeshadows ($30). Launching as part of their fall collection, Jouer has released two exclusive shadesTwilight (shimmer navy charcoal) and Night Sky (shimmer golden slate) as well as Moonlight (shimmering soft gold). The remaining three shades which will launch in September includes Starlight (Shimmering champagne pink), Dusk (shimmering soft plum), and Galaxy (shimmering soft bronze).

Bichbox Celebrates First Store in NYC with Jessica Szohr, Jamie Chung & Abigail Breslin


Beauty lovers, get excited, the infamous subscription beauty box service, Birchbox has opened a store and it’s AMAZING! (For such a small box, it’s a huge store). Located in NYC’s Soho at 433 West Broadway, the two floor location features full size products across beauty, from color, hair, skincare and nails. And even features a BYOB (Build Your Own Box) room where you can pick samples to create a custom box.

Birchbox store nyc

From the launch party, to the next day for the official opening, I was there to celebrate this major milestone with all of my friends at Birchbox. The opening party attracted the likes of  Jamie Chung, Abigail Breslin, Jessica Szohr, Hannah Bronfman, Julie Henderson, Leilani Bishop, Nick Wooster, Rick Pipino, and Carmidy. As well as many of the founders and teams behind the brands carried at Birchbox who all celebrated alongside Birchbox Co-Founders Hayley Barna and Katia Beauchamp. 

Coachella Beauty Picks: New Products from Clarins, Lorac, Laura Mercier and more!


I can not believe I’m in Palm Springs, kicking off my Coachella weekend! Considering I need to make room for all the outfits, I picked the best of the best for beauty item to come with me! And most of them are all new launches of this year!

{Giveaway} Win This Benefit Beauty Bundle – Big Easy, They’re Real, Benetint and Free Brow Certificate ($110 value)

Benefit Big Easy, They're Real, BenetintHappy Monday! Thank you to everyone that joined my twitter chat with Benefit and Birchbox, not only did we trend on twitter but Benefit is giving 5 of my readers the opportunity to win the following

Lets talk beauty! Join my twitter chat from 4-5pm ET with Birchbox & Benefit #AskBenefit


My loves at Birchbox  have partnered with Benefit Cosmetics to host a twitter party and they’ve invited myself and Amber from Rouge 18 as featured experts to help answer any makeup questions during the online event. Benefit global beauty authority Annie Ford-Danielson will be leading the chat and will be