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Giveaway: Win a $100 Marshalls Gift Card

This giveaway is now closed. Congrats to Beth Pierce on snapchat!marshalls_1_2

While traveling through Palm Springs last weekend I accepted the Marshalls blogger challenge to head to one of their stores (ironically there were 5 locations in the area) and surprise myself by trying something new. For some that could mean an accent pillow, a kitchen items to test out a new recipe, or a yoga matte to get back into shape. For me, I gave myself a style challenge to create a desert look inspired by the nature I was surrounded in for my trip to Joshua Tree for $100 or less! And let me tell you, I’m excited with the result! UGG sandals, a Cynthia Rowley top, plus a Max Jeans jacket and Jessica Simpson floral pants for under $100 total (the retail is well over $400!). I majorly scored!


Now I’m giving one lucky winner the chance to win $100 Marshalls gift card. Simply follow me on snapchat: @prettyconnected and snapchat me a message telling me what you would buy or why you want to win!

marshalls_1_5 Outfit details:

Jessica Simpson Kegan Floral Wide-Leg Pants, $16.99 (originally $59)

UGG Australian wedge sandals, on sale $32 (compare at $100)

Cynthia Rowley white blouse on sale $15.99 (compare at $150)

Max Jeans Tencel Anorak Jacket: on sale $32 (originally $110)

marshalls_1_3 marshalls_1_1marshalls_1_ugg-australia-sandals

Details/Rules: Winner will be announced around May 10th, 2016. All local, state and federal rules apply. Must be able to provide a US address. Good luck!

NYFW: Backstage at Cynthia Rowley Spring/Summer 2015 Fashion Presentation with Birchbox

Cynthia Rowley Makeup model
For Cynthia Rowley Spring/Summer 2015 Fashion Presentation, the designer partnered with Birchbox for the makeup and nails and John Barrett Salon for the hair. As some you know Cynthia Rowley launched an exclusive makeup collection with the subscription beauty box service (who recently opened their first store in Soho and also sells full size product on their website). Led by makeup artist Daniel Martin, he used a variety of the Cynthia Rowley makeup collection, including “The Game Face Eyeshadow Palette”, which

Bichbox Celebrates First Store in NYC with Jessica Szohr, Jamie Chung & Abigail Breslin


Beauty lovers, get excited, the infamous subscription beauty box service, Birchbox has opened a store and it’s AMAZING! (For such a small box, it’s a huge store). Located in NYC’s Soho at 433 West Broadway, the two floor location features full size products across beauty, from color, hair, skincare and nails. And even features a BYOB (Build Your Own Box) room where you can pick samples to create a custom box.

Birchbox store nyc

From the launch party, to the next day for the official opening, I was there to celebrate this major milestone with all of my friends at Birchbox. The opening party attracted the likes of  Jamie Chung, Abigail Breslin, Jessica Szohr, Hannah Bronfman, Julie Henderson, Leilani Bishop, Nick Wooster, Rick Pipino, and Carmidy. As well as many of the founders and teams behind the brands carried at Birchbox who all celebrated alongside Birchbox Co-Founders Hayley Barna and Katia Beauchamp. 

NYFW: Go Red For Women! Backstage at the Red Dress with Joan Jett, Taryn Manning, AnnaSophia Robb…

Lara Eurdolian, Joan Jett Heart Truth Red Dress showLiterally every season during the fall shows I look forward to the Go Red for Women Heart’s Red Truth fashion show. Considering heart disease is the #1 killer of women it’s so great that so many celebrities, designers and women come together to team up with Go Red For Women and raise awareness for this great cause. 

Touch of Foam + Cynthia Rowley Facebook Contest: Design your way into a Trip to NYC Fashion Week & $5k Shopping Spree

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Last month, I joined fashion designer, Cynthia Rowley for the launch of LYSOL’s new Touch of Foam Antibacterial Hand WashThe duo had announced during the event that they would be kicking off an exclusive design contest in March inviting America to help design a limited-edition label for Touch of Foam. The grand-prize winner will receive an all-expenses-paid trip for two to NYC Fashion Week, a $5k shopping spree and will see his or her one-of-a-kind label on store shelves this fall!


To enter, visit https://apps.facebook.com/lysol-tof-contest/

You will then be prompted to select a scent (Creamy Vanilla Orchid, Rose & Charry in Bloom Or Wild Berry Bliss). From there you pick a pattern and color scheme and voila you’re done!

The deadline to enter is May 1, at which time Cynthia Rowley will select her favorite design and the contest winner. For official rules and to learn more visit https://apps.facebook.com/lysol-tof-contest/

Good luck! Or rather, wish me luckJ Scope my design above!

Disclaimer: Sponsored post

10/26-10/28 Join the Designers & Books Fair w/ Keynote Speakers Donna Karan, Valerie Steele,Todd Oldham +more

I recently discovered this really cool website, Designers & Books, which features profiles of the world’s most esteemed designers and the books that inspire them, as well as ones they have written. We’re talking all types of designers — fashion (like Donna Karan and Cynthia Rowley), architecture, graphic design, interior design, landscape architecture, product and industrial design, and urban design.

From  October 26-28, Designers & Books is hosting their first Designers & Books Fair 2012, at the Fashion Institute of Technology Conference Center in New York Citywhich includes a dynamic series of featured speakers in a variety of design disciplines including Donna Karan, Todd Oldham, Valerie Steele, Debbie Millman we well subjects such as  Cover Stories: A Conversation about Book Design, and How to Get Published in the World of Design Books.

In addition there will be an exhibition hall featuring approximately 35 design book publishers and booksellers selling their newest titles at discounted prices and also antiquarian dealers, authors signing books, and book artisans demonstrating calligraphy, book binding, and letterpress printing.

For our lucky readers, Designers & Books Fair 2012 is offering a discount of 40% or more off the listed advance-purchase ticket prices. All tickets include free admission to the exhibition hall ($10 value). Please see the main Programs or Tickets pages on our website for a full description of all programs. To access your special discount, click the links below and input the discount code at time of purchase.

Here’s the schedule:

Keynote: Designing the Future of the Design Book
Fri., Oct. 26: 7:30 p.m. – 9:00 p.m.
Special offer price: $18 (regular price $30)
Go to: bit.ly/DBFairspecial11 Enter code: KEYNOTE2012

Book Design at Pentagram
Sat., Oct. 27: 9:00 a.m. – 12:30 p.m. (includes 30-min. break)
Special offer price: $25 (regular price $50)
Go to: bit.ly/DBFairspecial2 Enter code: PENT2012

Donna Karan Connects the Dots: A Conversation with Valerie Steele
Sat., Oct. 27: 9:30 a.m. – 11:00 a.m.
Special offer price: $15 (regular price $25)
Go to: bit.ly/DBFairspecial6 Enter code: DONNA2012

Mark Your Calendar: Events from A|X, Dior + Harper’s Bazaar, Mally, Cynthia Rowley + Amika, and Spa Week

What: Shop the A|X Armani Exchange PopDown. Womens Styles Only
When: March 19th – April 20th, from 9:00am – 9:30pm
Where: A|X Flatiron Store. 129 5th Avenue (at 20th St.), Lower Level

Starting March 19th, A|X Armani Exchange will launch its first-ever A|X PopDown Shop at the Flatiron store. With all items marked at 40% off, the new A|X PopDown Shop is an exclusive women’s only private sale that will serve as an underground hotspot featuring some of the most stylish A|X wear-now pieces, including dresses, denim, accessories and outerwear.


What: Meet with a Dior Beauty Consultant to determine your new Dior beauty look, and the complementary makeup products.
When: March 21-31
Where: The Dior counter at participating Macy’s nationwide

Harper’s Bazaar and Dior launch a new program that makes it easy for readers to update their look for spring. From March 21-31, women can meet with a Dior Beauty Consultant at participating Macy’s nationwide, to discover their new look, get beauty tips and expert makeup tricks. To sign up and find the next available appointment nearest you, go to bazaarconnect.com.

On Bazaar Connect, readers can also experience the rich history that Dior and Harper’s Bazaar have shared since Dior’s debut of the ever-iconic New Look in 1947, with videos, illustrations, slideshows, product recommendations, and more.


What:    Join The Powder Group and Michael Duenas, Founder of Hair Room Service for Hair Styling Education.
When:   March 24th
Where: Make Up For Ever studio, 8 East 12th Street, NYC, NY 10035

COST:$45 for TPG Pro members for all each class, $65 for non-members

*Product is supplied for use in the program. A product gift from Schwarzkopf will be provided to all attendees.

Hair Room Service founder Michael Dueñas will be presenting two amazing events this month in NYC – Building Your Basic Hair Kit and On Set Hair Styling!


Building Your Basic Hair Kit 03/24/2012 12:00pm – 2:00pm

Having at least a basic understanding of hair is essential for many makeup artists working today. In this first time seminar celebrity hairstylist Michael Dueñas demystifies the many tools and products of professional hairstylist and makes it easy for beginners to understand what they need to form the foundations of a basic styling kit if they are looking to add styling to their resume.

On Set Hair Styling For Every Artist 03/24/2012 3:00pm – 5:00pm

As budgets tighten and the makeup market becomes more saturated, building a skill set that differentiates you from other makeup artists is necessary. In this seminar celebrity hairstylist Michael Dueñas takes you through some basic on set styling that works for bridal, editorial or any area of the industry. From understanding a blowout to a simple up-do Michael teaches you the techniques that have him working with celebrities including, Kim Cattrall, Lady Gaga, the cast of Glee and Padma Lakshmi. To register for our hairstyling events click here or email [email protected]


What: Join Mally at Henri Bendel
When: March 29th, 10 am – 7 pm
Where: Henri Bendel – 712 5th Avenue, New York, NY 10019

 The ultimate girl’s night out, Mally is hosting a Master Class, where she will be spilling all her secrets and sharing her must have beauty products!

Private One-On-One Sessions: 10am-6pm
• Hour-long private lesson with Mally
• $500 fee, completely redeemable in product
• Consumers should book appointments via [email protected]

Master Class: 6pm-7pm
• Hour-long class hosted by Mally, revealing her tips and tricks
• $75 fee redeemable in product
• Consumers should book appointments via [email protected]

Website: https://www.facebook.com/events/389683644394075/


What: Meet Cynthia Rowley at Sephora
When: March 31st, 12 pm – 6 pm styling// PA with Cynthia Rowley starting at 3pm
Where: Sephora Meatpacking – New York, NY 10014

Meet New York City designer Cynthia Rowley and celebrate the launch of the Amika X Cynthia Rowley Styler, a limited-edition tool designed by Cynthia Rowley, featuring an exuberant floral design straight from her Spring 2012 runway collection.

After meeting Cynthia Rowley for the first time at her show this season, I can attest this is an event not to be missed! If you’re a fan of her clothes, you’ll LOVE the designer behind her namesake brand.

Get your hair styled by the Amika team, meet Cynthia Rowley, plus enter to win a dress from Cynthia’s spring collection (no purchase required). The raffle will be held at the event. Winner must be present at the time of the drawing to win.

Space is limited. Speak to a consultant to book your appointment.

Website: https://www.facebook.com/events/376339405723209/


What: Spa Week! Booking starts now for $50 Treatments on spaweek.com.
When: April 16 – 22nd

Where: Salons and Spas nationwide in the US and Toronto

Spa Week booking has begun! The list of participating spas and their $50 treatments is now live on spaweek.com. It is recommended for consumers to book ASAP, as many spas book up within just a few days.

Spa Week is celebrating its 16th edition of delivering the spa and wellness lifestyle to millions, and the nation is ready to SPA-rty. Famous for biannual $50 spa treatments since 2004, Spa Week has proven that they only get better with age. It was born in NYC with just a few spas, and in just 16 Spa Weeks they have brought their week of spa and wellness to hundreds of spas in just about every major city across the US and Toronto, helming as the most popular spa marketing event in the country.





Get the Look: Backstage at Cynthia Rowley Fall 2012 + Sneak Peek at Her Band-Aids

Cynthia Rowley with her signature Band-Aid's

I am such a fan of Cynthia Rowley from her apparel to Band-Aid collaboration and now her as a person! Minutes before her Fall 2012 show Cynthia Rowley took a break from putting the finishing touches on her show to talk to a few special bloggers *inhale* myself included. And instead of being stressed and in need of a sedative, she was cool and collected and just excited. She talked about the music and the intricate hair style designed for the models and how all the pieces went together support the theme of craftsmanship which was the inspiration for her show.

I’ve never felt so welcome or had as much fun backstage at a show. Generally, I’m in and out, just there to interview the beauty sponsors, however this was no ordinary backstage…

As some of you know after going nut-so over the Cynthia Rowley BAND-AID’s they asked me to be a blogger ambassador last year for the collection! At that time they we’re limited edition, however due to the enormous success and popularity, the duo are collaborating again! And as part of the celebration, BAND-AID hosted a backstage lounge at the show and gave guests a sneak peek at the new collaboration, the BAND-AID Brand Beach Sport Kit. The kit ($10) which will launch May 2012 includes 20 newly designed bandages, 4 NEOSPORIN single use packets, and resealable plastic pouch to hold your beach essentials (and big enough to hold and protect your cell phone!).

Cynthia Rowley Fall 2012 Collection

So I hung out, made friends (that where I met my new bff Jenni from ISpyDIY!), and was all around blown away by the texture and craftsmanship that went into the hair created by amika. In contrast, MAKE UP FOR EVER did a nude and natural makeup application to balance the look.

GET THE LOOK! Here’s how to recreate the show’s  hair and makeup:

Hair Lead Stylist: Duffy for amika

Hair Look: Autumnal Texture

Inspiration: “Cynthia and I wanted the hair to play with texture for the hair look. The clothes this season are so structured we wanted to contrast that with the hair. The idea of this look was for it to be free flowing; there is no beginning and no end.” – Duffy

How Duffy created the hair look:

1. Mouse was applied to the hair and it was rough dryed with the amika NRG Professional Hair Dryer

2. A figure-eight technique was used (around the crown of the head) which was created by  pinning the hair around bobby pins

3. The figure-eight shape was sealed in with heat from the amika x Cynthia Rowley styler

4. Tight curls were created using a hot rod

5. The hair was  then dragged out and brushed to create volume

6. Pieces were pulled and pinned

Since each girl’s hair was different Duffy selected the final style based on each individual girl, their personality and the clothes they looks they were modeling.

Makeup Lead Stylist: MAKE UP FOR EVER ALLIANCE artist, Lottie

Makeup Look/Inspiration: The look was inspired by the women of the 40s – effortlessly natural, empowered, and clean. The skin had a dewy finish with supple bare lips. To add a slightly masculine edge, Lottie groomed the brows creating a full and fluffy appearance.

How Lottie created the makeup look:

Complexion: Lottie first mixed MAKE UP FOR EVER HD Invisible Cover Foundation with MAKE UP FOR EVER Uplight #12. She applied this mixture all over, which gave the models a flawless dewy canvas. To finish the look and set the make up, she used MAKE UP FOR EVER HD Microfinish Powder.

Brows: Lottie brushed the brows upwards to create a fluffy appearance. For added fullness, she filled in individual hairs with MAKE UP FOR EVER Brow Pencil and MAKE UP FOR EVER Waterproof Eyebrow Corrector. The brows were then kept in place using MAKE UP FOR EVER Brow Seal.

Lips: The lips were supple and hydrated with MAKE UP FOR EVER Moisturizing Lip Balm.

{SMASH star, Megan Hilty Backstage at Cynthia Rowley}

{Backstage with Jenni of ISpyDIY}

Spreading the GOODNESS! Win The Daily/GOODNESS Gift Bag ($225 value)

Elettra with the gift bag. Photo credit: Abe Shaw

Recently, I posted about the exciting GOODNESS pop-up restaurant I was apart of during New York Fashion Week.  Founded by Supermodel/environmentalist, Elettra Wiedemann and presented by The Daily Front Row and CIRCAGOODNESS is a full service pop-up restaurant that provides fresh, healthy and delicious food to the fashion community, while showcasing regionally sourced seasonal cuisine created by local culinary talent. This season the chef line-up included Mario Batali, Alain Allegretti, Leo Forneas and Julian Medina and GOODNESS earned the CFDA’s Health Initiative Stamp of Approval.

In addition to launching the pop-up restuarant, GOODNESS also hosted the GOODNESS Lounge by Renaissance Hotels, offering guests a comfortable “living room” atmosphere for reporters, models and editors to relax and recharge. And for guests in attendance there was a an amazing gift bag which we’re giving away to some lucky readers!

Now for the fun part… WIN THE GOODNESS GIFT BAG ($225+ value)! 

GOODNESS Gift Bag! Photo Credit: Abe Shaw

Here’s what’s in the bag:


We’re giving away three GOODNESS gift bags, one on this blog and two others on twitter! There are two ways to enter:

1. Leave a comment under this post and tell me what word(s) comes to mind when you think of “Goodness”. Any (non-spam, happy) comment automatically enters you into the drawing.

2. To enter on twitter, follow @GOODNESSpopup and @DailyFrontRow and tell us what word(s) comes to mind when you think of “Goodness” using the hashtag #WinGoodness. Or tweet the following message to be automatically entered, “Fill in the blank: @GOODNESSpopup @DailyFrontRow when I think of Goodness I think of ____  http://ow.ly/9mwh2 #WinGoodness“.

Two lucky winners that entered on twitter will be chosen at random when @GOODNESSpopup reaches 800 followers.


Official Rules:

Are You Ready for New York Fashion Week?

I am, I am! Ehhhhhh! The Spring 2012 shows are upon us, and I just got my official press pass to Mercedes-Benz New York Fashion Week! Joining all the big-wigs of the fashion industry, I’ll be covering the makeup backstage and the fashion shows. IMG has posted the official schedule for Lincoln Center’s Damrosch Park for September 8th-15th, and announced some exciting first timers to the venue including J. Crew (are you as excited as I am?), Honor, Candela,