It doesn’t get more Carrie Bradshaw then Sarah Jessica Parker rocking our Pretty Connected Mask Chain Necklace, $30, opposite these amazing Gucci socks and SJP Collection red heel combo.
The SATC star has rocked our chain in every major appearance since September and renders me speechless every time! We’re beyond inspired by her style, business sense and commitment to female entrepreneurs and supporting small businesses.
It was such a pleasure talking about small business trends as we gear up for the holiday season and Pretty Connected Mask Chains and accessories with Pix11’s Jennifer Bisram. With everyone shopping online it’s important to be on top of your inventory, packaging, mailers, and make sure you have enough supplies and manpower to maximize your sales.
Keeping up with demand was a huge challenge when our mask chains went viral. And one thing that helped was creating a pre-order button if anything went out of stock and offering an accurate timeline so that customers could order in advance and then receive the parcel later. Simply saying ‘out of stock’ reduces the chances they will check back to purchase.
We’re still navigating the best way to perform on Etsy has been an incredible support for us. It offers a ton of control and an amazing community to be a part of. For any small business’ even if you run your own site, I highly recommend still joining!
Elephant – Represents strength, stability and longevity
Evil Eye – Repels negativity and attracts good luck
Moon – Calm, illuminating energy to soothe the soul
Night Sky – Starry nights inspire infinite possibility
I’ve been a huge Sequin fan for as long as I can remember so to collaborate with them on a charm set for our mask to necklace chains has been incredible! Wear it as a necklace, mask chain, bag strap… the charm can be clipped to any part of the chain.
It’s almost here! Our next NewBeauty Live event featuring over 20k in giveaways and the biggest names in beauty! Join us for the ultimate beauty shopping experience!
On Thursday, November 12 at 8 p.m. EST, tune in from the comfort of your home to hear from some of our favorite beauty brands as they demonstrate the latest products and share their knowledge. You’ll also have a chance to win prizes, plus at the end of the evening we send out exclusive discount codes for you to shop!
And then takes her son to vote for the first time and is wearing the same chain!
I’ve been completely stressed about this election and then to have DMs in my inbox saying SJP is wearing your chain to vote! I literally couldn’t be more proud, and honored. Especially since I spent the last week watching Hocus Pocus on repeat! I’ve also been fortunate enough to meet her a few times and she’s just simply the best! Funny enough, the last time we met was at her SJP x Sunglass Hut launch party, which she also wore to the polls. And they’re on sale!
What an incredible moment! Taking her son voting for the first time and our Pretty Connected mask chains got to be a part of it! Here’s hoping more of our youth and country did the same and voted!
Grab a drink, we’re in for a ride! Stay safe everyone!
It’s been a great week of panels for the annual UNFILTERED Experience show and on November 4th, I’ll be on two panels for their live sessions, Master Your Brand and Influencers and Unplugged: Creating Holistic Brand Relationships.
WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel
Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Q & A w/ leading influencers
WEDNESDAY, NOVEMBER 4, – 11:00 am pst/2 pm est – INFLUENCERS UNPLUGGED: CREATING HOLISTIC BRAND RELATIONSHIPS Panel
While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. Yes, data matters – audience fit, engagement, content fit are all very important metrics. But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. How do you cultivate long lasting relationships? Hear directly from influencers how they have nurtured relationships with favorite companies and what are the key tactics you can use to connect in a more holistic way with content creators.
I am so excited to partner with BOY MEETS GIRL + Fashion Our Future to encourage you guys to get out and vote! Early voting in New York has ended so it’s now up to all of us to encourage anyone qualified to get out and vote on November 3rd.
Their campaign, starring Veronica Webb and other strong female leads, featured the BOY MEETS GIRL x PRETTY CONNECTED Dylan Folding Mask + Chain set ($32), with proceeds going to Survivor Corps; which is educating, connecting, motivating mobilizing many affected by COVID-19 to support all ongoing scientific, medical and academic research to find a cure, and help to develop a vaccine.