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Lara Eurdolian, Pretty Connected Beauty Blog

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KESHA x Pretty Connected Yin Yang Collection

Photo Credit: Ashley Osman

I’m joining forces with KESHA for a limited-edition Yin Yang necklace collection. Based on Pretty Connected’s two most popular multi-use chain styles and introducing the brand’s first rose gold chain colorway.

It’s a true fashionable-yet-functional multi-use product that goes far beyond being a necklace or mask chain and designed to outlive the pandemic as an investment to your jewelry collection. Each chain is adorned with a limited-edition Yin Yang charm with the singer/songwriter’s signature logo on the back.

“I wanted to collaborate with Pretty Connected because I was wearing their chains all the time. I’d wear it as a necklace, everywhere, even to the beach. On my mask, my sunglasses, my cell phone, water bottle… I lose everything so it comes in so handy!” said Kesha.

Photo Credit: Ryan Monaghan for White Honey

Everything about this collaboration has been a dream. To have Kesha as a partner and create something so beautiful and meaningful together has been such a special experience. I’m excited not only for her fans but Pretty Connected supporters as well to get the opportunity to have the Yin Yang charm as a reminder to say balances or at least strive for it, even if it seems difficult or even impossible at times.

Photo Credit: Ashley Osman

[On why a Yin Yang symbol] “It was a symbol that kept finding me during the past year. I wanted to put it on the chain because I feel like it’s a symbol of harmony. And I wanted to remind myself, in the light, there’s dark, in the dark, there is light and it’s a cyclical thing, it’s the balance of life. And it was just a weird thing where I felt more connected to that message and reminder wearing the Pretty Connected chains.” – Kesha

Shop the collection HERE

Share Your Beauty Donation Drive in NYC/CT

We’re back! As many of you know, I run Share Your Beauty, a beauty donation program created to combat waste and promote sustainability in the beauty industry by donating excess new, unopened, beauty and hygiene products to various shelters in the NYC Tri-state area.

We’re partnering with Glowbar and NewBeauty magazine to collect your new beauty products to donate to refugee families in NYC through Human Rights First.

Now through June 14th, products can be shipped or dropped off at any Glowbar location in NYC + CT (locations are listed in the above invite).

Special thank you to LeSportsac for generously donating bags to hold all the beauty products being donated, so every recipient receives their products in a beautiful bag.

More on SHARE YOUR BEAUTY: Recognized as the first beauty donation program, co-founded by Lara Eurdolian of Pretty Connected and the poverty relief non-profit organization Family-to-Family. Together they organize drives and events to collect beauty and hygiene products and deliver them to shelters and teen centers in NYC, Westchester, and the tri-state area. Since their launch in February 2014, over 150,000 beauty products have been donated thanks to the generous support of individuals, brands, and members of the beauty industry.

SJP Rocks Pretty Connected Mask Chain Opposite these Epic SJP Collection Heels + Gucci Socks

Photo Credit: Mega

It doesn’t get more Carrie Bradshaw then Sarah Jessica Parker rocking our Pretty Connected Mask Chain Necklace, $30, opposite these amazing Gucci socks and SJP Collection red heel combo.

The SATC star has rocked our chain in every major appearance since September and renders me speechless every time! We’re beyond inspired by her style, business sense and commitment to female entrepreneurs and supporting small businesses.

EXTRA Holiday Gift Guide

Pretty Connected mask chains on Extra TV>

I had a blast shooting some of my favorite items for the holidays with EXTRA TV! We did the segment in four parts, items for On the Go, Work From Home, The Perfect Stocking Stuffer and Pampering!

The extended cut of the on-air version is coming soon as well as giveaways all week long starting with this chic Ray-ban’s from Sunglass Hut! Head to https://extratv.com/giveaways to enter!

More giveaways to come and below is a sneak peek of all my picks below!

Pretty Connected Mask Chains Featured on PIX11

It was such a pleasure talking about small business trends as we gear up for the holiday season and Pretty Connected Mask Chains and accessories with Pix11’s Jennifer Bisram. With everyone shopping online it’s important to be on top of your inventory, packaging, mailers, and make sure you have enough supplies and manpower to maximize your sales.

Pretty Connected Mask Chain and accessories

Keeping up with demand was a huge challenge when our mask chains went viral. And one thing that helped was creating a pre-order button if anything went out of stock and offering an accurate timeline so that customers could order in advance and then receive the parcel later. Simply saying ‘out of stock’ reduces the chances they will check back to purchase.

We’re still navigating the best way to perform on Etsy has been an incredible support for us. It offers a ton of control and an amazing community to be a part of. For any small business’ even if you run your own site, I highly recommend still joining!

SEQUIN x PRETTY CONNECTED Charmed Necklace to Mask Chains are Here!

It’s here!!!!!!! The Pretty Connected x Sequin Good Vibes Mask and Chain set! With four different charm options, each Talisman charm was inspired by an ancient symbol and designed as a reminder of our potential to dream, heal and thrive.

  • Elephant – Represents strength, stability and longevity
  • Evil Eye – Repels negativity and attracts good luck
  • Moon – Calm, illuminating energy to soothe the soul
  • Night Sky – Starry nights inspire infinite possibility

I’ve been a huge Sequin fan for as long as I can remember so to collaborate with them on a charm set for our mask to necklace chains has been incredible! Wear it as a necklace, mask chain, bag strap… the charm can be clipped to any part of the chain.

Prices range from $58-$78, shop them at shop.prettyconnected.com

The CEW Beauty Winners Announced

Once upon a time, we would sit in rooms like this, each brand at their own table anxiously waiting as the Cosmetic Executive Women (CEW) Beauty Award winners to be announced!

This year for the first time in history, and like most things in 2020… CEW went virtual.

And the winners of the 26th Annual CEW Beauty Award Winners are…

My Favorite Beauty Products to De-Stress

In my latest column for NewBeauty, I’m tackling my favorite products for all things stress — stressed skin, muscles, mind and beyond. From creating a zen space, to in-shower favorites, you can read all about it at: https://www.newbeauty.com/pretty-connected-prescription-stress/

Also if caught our NewBeauty Live event and looking for every promo codes from the amazing beauty brands that participated, here’s the link: https://www.newbeauty.com/newbeauty-november-live-event-promo-codes/

Let the holiday shopping commence! xoLara

11/12 NewBeauty Live Event! Join the Biggest Names in beauty + $20k in Giveaways!

NewBeauty Live beauty event

It’s almost here! Our next NewBeauty Live event featuring over 20k in giveaways and the biggest names in beauty! Join us for the ultimate beauty shopping experience!

On Thursday, November 12 at 8 p.m. EST, tune in from the comfort of your home to hear from some of our favorite beauty brands as they demonstrate the latest products and share their knowledge. You’ll also have a chance to win prizes, plus at the end of the evening we send out exclusive discount codes for you to shop!

Admission is FREE (our VIP tickets are SOLD OUT), but you have to RSVP to join: https://newbeautylivenovember2020.splashthat.com

SJP Voted in our $30 Pretty Connected Mask Chain!

The one where Sarah Jessica Parker is at dinner with Andy Cohen and Amy Sedaris talking about our Pretty Connected Mini Nikki mask chain ($30).

And then takes her son to vote for the first time and is wearing the same chain!

I’ve been completely stressed about this election and then to have DMs in my inbox saying SJP is wearing your chain to vote! I literally couldn’t be more proud, and honored. Especially since I spent the last week watching Hocus Pocus on repeat! I’ve also been fortunate enough to meet her a few times and she’s just simply the best! Funny enough, the last time we met was at her SJP x Sunglass Hut launch party, which she also wore to the polls. And they’re on sale!

What an incredible moment! Taking her son voting for the first time and our Pretty Connected mask chains got to be a part of it! Here’s hoping more of our youth and country did the same and voted!

Grab a drink, we’re in for a ride! Stay safe everyone!