Home Authors Posts by Lara Eurdolian, Pretty Connected Beauty Blog

Lara Eurdolian, Pretty Connected Beauty Blog

2772 POSTS 39 COMMENTS

Meet me in Vegas!

I’m so excited to announce I’ll be hosting the digital studio and doing the on-air for Unfiltered Experience, which will be hosted in Downtown Las Vegas, July 27th. I’ll also be speaking on “the age of social influencer” panel that day, which will be moderated by Faith Xue, Editorial Director at Byrdie.

This is a great opportunity to connect with brands, influencers, and hear some amazing panels and workshops (click HERE for the lineup).

The event is open to the public, for tickets and to learn more visit unfilteredexperience.com

I’ll also be in town for Las Vegas Market, Cosmoprof and the ICMAD Beauty Awards, which I’m excited to be judging again. If you’re in town and want to connect email me at [email protected] or shoot me a DM @prettyconnected.

Pretty Woman x Time Out New York x ME!

Scream!!!!! I got to be in a all day photoshoot with the cast of Pretty Woman the Musical and take them around NYC to some of the best spots to cool down in NYC, read the full article in timeout.com/newyork.

Ice Cream at Ample Hill. Photo Credit: Joshua Simpson.

Our visit included stops to Canal Street Market which is divided by shops on one end and a food market on the other. Followed by drinks at Gallow Green on the rooftop of the McKintrick Hotel (which is an epic rooftop bar/event space), and also houses the fantastically creepy interactive show/experience, Sleep No More, that is definitely worth checking out if you’re in NYC.

Gallow Green rooftop. Photo Credit: Joshua Simpson.

Lastly we stopped at Ample Hill for ice cream!!!!!!!!! Read all about at timeout.com/newyork.

All photos by Joshua Simpson, cast members from Pretty Woman the Musical included Orfeh, Eric Anderson, Allison Blackwell, Robby Clater, and Lauren Lim Jackson. Pretty Woman the Musical is showing through August 18th in NYC, if you haven’t seen it yet, drop everything! To call it engaging, and the most fun you’ll have sitting down is an under-statement. I smiled the entire time! For tickets visit prettywomanthemusical.com/tickets

Sharing our Favorite New Product in the NewBeauty Beauty Report Issue!

New Beauty Report Lara Eurdolian

It’s no secret, I’m a HUGE New Beauty fan! And I’m so honored to share one of my new favorite products in the latest Beauty Report issue. New Beauty introduced me to Definage a few years ago and I finally started using them at the beginning of the year. It’s a 4 step (mask, cleanser, moisturizer, serum) turned 5 step system with the addition of a new DefenAge 3D Eye Radiance Cream.

Happy National World Bee Day + a Tour Burt’s Bees HQ in North Carolina

To say I’ve had an awesome few weeks with Burt’s Bees would be an understatement. They are so aligned with everything I’ve been working on with my @insteadofmovement, and encouraging brands to be more sustainable and they share my love and appreciation of bees. We did some fun activations in Palm Springs during Coachella and recently in New York with my water bottle chain promoting hydration from the inside and out (their new Hydrating Stick is amazing on planes or when you need a hit of moisture and is so cooling!). Earlier this month I got to visit their headquarters in Durham, North Carolina and see where all the magic happens.

Welcome to Burt’s Bee’s! Tour inside Burt’s house and the offices!

Today, the UN celebrates the first ever World Bee Day (May 20th) to raise awareness of these tiny helpers and the role they play in ending hunger and achieving sustainable development. And in honor of this day I wanted to give you a tour of the office, Burt’s original cabin in Maine (which they moved onto the property), interior and all, and for you to meet their bees!

How to Organize Your Beauty Closet – Expert Tips from my Elle Decor and Spotlyte Features

My best organization hack: Ikea Alex organizers (the wide and skinny ones)

Spring cleaning is here and I’m also currently moving offices so I’ve been decluttering, donating and reorganizing my beauty closet like a mad woman. I had two amazing features this month, one with Elle Decor, the other with Spotlyte all focused around tips for storing/organizing your beauty products. I was also featured in an awesome article in Self last year that goes super in depth with their recommendations.

In the 10+ years of blogging and 15 years in the beauty industry, I’ve literally tried it all. And for me the Ikea Alex Drawers — both sizes, ALEX™ Drawer ($89) and ALEX Drawer Unit ($129) are the holy grail. For the latter I remove the casters and I stacked two on top of each other.

Most of the suggestions I read in these articles by other contributors are good for smaller beauty stashes (I definitely recommend reading them all for inspiration) but I’m highlighting a few that inspired me from each article. Check them out below but between all of these articles you should have what you need to get organized!

Elle Decor 7 Brilliant Ways to Organize and Store Your Makeup

Highlights: Mugs and candles to hold brushes (I do this too) and it’s a common hack but definitely noteworthy.

Acrylic Organizers in Drawers, amazon to container store have a lot of options but containers for inside your shelves is so necessary.

Spotlyte Tips For Spring Cleaning Your Beauty Stash — Straight from Editors and Influencers.

Highlights: Whitewashed Wooden Storage Bins with Handles ($12.99). You definitely need some type of box to put your products on a shelf, and I like the aesthetic of this suggestion by Andrew Fitzsimons, Celebrity Hairstylist.

The Clear Stackable Large Shoe Drawers (on sale $9.74 each) from The Container Store, another winner for when you need to see through your stash. A lot of the acrylic organizers are cute but not practical if you have a large stash I found this one to be genius and affordable. Awesome recommendation by Christen Dominique, Founder of Dominique Cosmetics

Brand spotlight: Aveda

Photo credt: Glamazon Photos

Part of why I started this ‘Instead of’ movement (@insteadofmovement) was to share tips on how to live a more sustainable life but in an approachable, fashionable, way. And also inspire brands to recognize they have choices when it comes to how they package their products and how they run their companies. For me Aveda embodies everything we’re all about. Efficacious products, mindful packaging, giving back… and frankly they’re cool.

Aveda partnered with Fashion Institute of Technology for their 13th Annual Sustainable Business and Design Conference + gala

Started in 1978 by one of my personal heroes and complete visionary Horst Rechelbacher with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities.

Antoinette Beenders, Global Creative Director of Aveda (2 min and 40 seconds in) and others share how they make a difference.

Aveda cares for the world we live in and sets an example for environmental leadership and responsibility. Antoinette Beenders, Aveda’s Global Creative Director participated in our first ever ‘Instead of’ video shown above and shared some of Aveda’s initiatives including their annual ‘Trashion Show.’

Wander Beauty NYC Pop-up

Hanging with Lindsay Ellingson wander beauty NYC pop-up

I finally met Lindsay Ellingson, co-founder of Wander Beauty at the brands first pop-up shop in NYC. The travel theme, highly instagram-able shop is open through July 31st and located at 787 Lexington Avenue, between 61st and 62nd street. They are offering fun, daily activations so be sure to check it out.

For more information and the daily class schedule head to wanderbeauty.com/popup

Follow @wander_beauty for updates!

‘Instead of’ Movement Earth Day Launch

Lara Eurdolian and Claudine DeSola serving Williamsburg Pizza at the ‘Instead of’ launch party

It’s been a very ambitious year for me with evolving Pretty Connected to now include an accessories line and while there are days I’m spread so thin, I never want to lose site of my passion projects and using my voice to help make change. Mental health and how we treat ourselves, others and the environment has become a big priority for me. I’ve partnered with Claudine DeSole on a new ‘Instead of’ project where we aim to build a positive community that can be a resource and share ways to better ourselves, our work environment and promote sustainability while highlighting brands and individuals making real change.

What’s the most sustainable form of takeout? Pizza boxes! Guests enjoying Williamsburg Pizza over this eco-friendly jute rug from Nourison.

‘Instead of’ is a social media movement (follow us @insteadofmovement) that is all about taking small (to big steps) to make a major impact and create a more mindful community. The movement is less about telling you what to do and more about keeping our audience informed and offering resources so they are aware of the impact and ways we can be more mindful. It’s about community, sharing ideas and resources. ‘Instead of’ will be a year-round program highlighted online through social media, this website, events and eventual podcast (coming soon).

Keisha Hannam, Co-founder of Camel Assembly getting her hair done by Aveda

The kick off event was hosted at the Gregory hotel, where guests could meet different green brands and learn about everything from composting, solar energy, to reversing your carbon footprint. Braid bar by Caravan Stylist Studio and Aveda, Nourison curated the carpets and gifting was provided by Hello Products, MPOWERD, Tribute, Dropps, Dope Naturally and Aveda. Guests enjoyed cocktails, Harmless Harvest, and Williamsburg Pizza, while designer, Ariana Ost was also on hand to chat with guests about chakras and how to be more mindful. More on our sponsors and activations below!

Designer, Ariana Ost offering guests chakra readings

The event also debuted out video series featuring various actors, brands and individuals sharing their ‘instead of’ hacks when it comes to being mindful to of the planet. Everything form using reusable straws, how to sustainably recycle packaging, Christmas trees and beyond!

Meet our contributors:

  • Alysia Reiner, actress, activist, producer and co-founder of Livari
  • Toni Trucks, actress on Seal Team on CBS
  • Annie Jackson, Co-Founder and COO of Credo Beauty
  • Nicole Rechelbacher, co-owner of Intelligent Nutrients
  • Mike Indursky, former President of Bliss and CMO of Burts Bees
  • Dr. Terry Zickerman, Founder of Love Sun Body
  • Mike Korchinsky, Founder of Wildlife Works
  • Tabitha St. Bernard-Jacobs, Co-founder of the zero waste clothing line Livari, and the Women’s March Organizer.
  • Rebecca Gregory, VP of education for Simply Organic Beauty
  • Nicholas Reichenbach, Founder and CEO of Flow water
  • John Salzinger, founder of MPOWERED
  • Jessica Schreiber, Founder of FABSCRAP
  • Sylwia Wisenberg, Founder of Dope Naturally and Bawdy Beauty
  • Ben Larkey, Founder BAL Associates
  • Antoinette Beenders, Global Creative Director of Aveda
  • Jonathan Propper, Founder of Dropps
  • Steven Phan, Founder Come Back Daily
  • Joy Reese, Vice President of Skinny & Co.
  • Nicholas Reichenbach Founder & CEO, Flow Water
  • Keshia Hannam, Co-founder of Camel Assembly
  • Lara Eurdolian, Founder Pretty Connected and co-founder of Share Your Beauty
  • Claudine DeSola, Founder Caravan Stylist Studio and co-founder of the sustainable, zero waste clothing line, Livari

Special thank you to Tribute for helping us create this video!

More about the brands included in our Earth Day launch that are making a difference:

4/24 – 4/29 Space NK The Essentials Gift

It’s the magical time of year when Space NK does one of their edit events with an epic gift with purchase. This season (while supplies last) they are offering 18 deluxe beauty samples from brands including Ren, Bumble and Bumble, Tata Harper, UMA and more yours with any $165 Space NK purchase. Spend an additional $30 an choose from two Omorovicza products the Moor Mud Cream Cleanser of the Queen of Hungry Mist!

Follow them at @SpacenkUSA #DiscoverSpaceNK, learn more at https://www.spacenk.com

Pretty Connected Accessories Launch Party

Pretty Connected launch party Sponsored by Bumble Bizz, Sunglass Hut and LeSportsac all photographed in this photo. Photo Credit: White Honey

The Pretty Connected brand has evolved so much over the past decade from when I first started as a beauty blogger/reporter 10 years ago! I was helping brands like NARS, Kiehl’s, Jurlique in marketing and grow before getting into the blogger world, with no idea blogs/social/influencers would explode to what they are now. Now we’ve expanded the content range to include fashion, travel, lifestyle and beyond and the doors Pretty Connected(™) has opened to major campaigns, magazine features, TV appearances and beyond still blows my mind. In 2014 we added, Share Your Beauty, an amazing non-profit program we started with Family-to-Family to help donate beauty products to women’s shelters and now we’re in a new chapter, my Pretty Connected accessories line.

Katya Kulyzhka + I rocking the Lara Chains + SandraD cell phone jacket. Charlie’s leash is a combination of our Jamie Strap + Lara mini chain.

Our multi-purpose straps have grown such a cult following, almost as big as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Field to Chloe Kim!

Alexa Luria, Ashlee Glazer, Val Greenberg showing off all the uses of our chain straps from a camera, to waterbottle and flip flop strap. Add it to you makeup case to make it a wristlet.

I recently launched with Urban Outfitters and our online store has grown so much to include bags, reusable straws and cell phone jackets, that we needed a party to celebrate and properly launch my little brand that could.

Our LeSportsac bag is packed, lets go on a Pretty Connected journey through my timeline.

Since the House of Pretty Connected (should I start calling it that, lol!) has so many parts I wanted to take guests on a journey through the Pretty Connected World and my brands evolution over the past decade! We made passports for their trip and had each gifting stations gave them as a stamp as they traveled through my story.