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New at Target: Pixi by Petra skincare, Marlowe for Him, Sonia Kashuk Spring Collection


Getting lost in Target is easy, between their endless home goods, fashion and beauty eye-candy. Now, leaving the beauty aisle just got even harder with their latest product offerings for both women and men. Pixi by Petra, Sonia Kashuk and the latest launch, Marlowe are all exclusive brands to Target. Here’s what to have on your radar:

Pixi by Petra launches Skincare

Before now, Pixi by Petra has dabbled in skincare, mainly less than a handful of mists and toners but is known for their massive beauty offerings. Even still, they have one of the most loyal following for their iconic Glow Tonic, which is a

Take a Stance Against Bullying with Compassion Brands + Target with Generation Kind


We love a good message (and anything we can workout in)! Compassion Brands is furthering it’s stance against bullying by partnering With Target to create a tee shirt line, Generation Kind.

Compassion Brands is the first fashion company to launch retail collections that stand up to bullying. The brand incorporates details of its partnering teen crisis center on all product and packaging, offering kids help in real time as they shop.

John Frieda Rethinks At Home Hair Color


As a beauty blogger, hair color is that one category of hair that still baffles me. Especially since I’m neither a brunette or blonde (or red head for that matter) but with black hair I don’t have as many options but I still find it fascinating the lengths and hours spent by people have to maintain their hair color. And if there’s one major hair trend we’re seeing right now is taking salon services at home. Or at least trying to cut down the visits in between those salon visits. John Frieda has always been an innovator in the category and are pushing the boundaries even further with their “Rethink Everything Rethink Color” campaign.

Get Swim Season Ready with Target

Thank you, Target, for sponsoring this post!

target-bathing-suit-5Xhilaration Flounce Bralette Bikini Top + Xhilaration Strappy Hipster Bikini Bottom

This has been a really exciting year for me (and it just started!). My New Years resolution was to be healthier and I gave up alcohol for all of January and started cycling regularly. I was able to score some Coachella tickets for April so I’ve been focused on getting back into a bikini and taking better care of myself after a decadent (aka dessert and champagne galore) holiday season. The first major milestone was making it through the first month without cheating (one step at a time) and it’s so motivating to see a difference already.

DIY Gifting Done Right

Disclaimer: Thank you to Target for sponsoring this post!


When it comes to holiday gifting, I love adding a personal touch to everything I give. As can be expected, everyone gets beauty gifts galore from me. To make every gift a bit more special and personalized, I love to break apart my gift sets, add in some stocking stuffers, and customize each gift in some fun wrappings. Holiday sets are a great way to get an awesome value on products, so it’s a great time to stock up. I partnered with Target to raid their beauty aisle and pick my favorite gift sets and packaging to create four awesome gifts for my friends.

Classic and Modern Holiday Makeup Inspiration

Thank you to Target for sponsoring this post!


Nothing excites me like the holidays; it’s the best time of the year to indulge in some serious shimmer and break out the festive reds! To celebrate the season, I’m partnering with Target to create a modern and classic beauty look that’s easy to recreate.

There isn’t anything more classic then a red lip for the holidays. Add in some beach waves for that perfect tousled hair and a winged black liner, and you have a timeless look.


To recreate the look, I started by applying e.l.f. Hydrating Face Primer, followed by Covergirl Outlast Stay Luminous natural glow foundation to even out my skin tone. From there, I used the bronzers from the Pixi Contour Kit (bottom row; I mixed the two shades, but you can use one or the other depending on your skin tone) on my cheekbones, followed by the W3LL People Bio Brightener Stick for an added glow above the contour. I then applied the brightening powder from the Pixi Contour Kit (top row) to set the brightener and blend it with the bronzer. For a more intense highlight, stop after the Bio Brightener.

Color Wheel-Inspired Looks for Holiday

Thank you Target for promoting this post!


The holidays are all about experimenting with makeup and Target gave me the fun challenge of creating two beauty looks based on the color wheel. The first look is using analogous colors (colors next to each other on the color wheel), while the second is all about complementary colors (colors that sit across from each other).

For these looks, I was inspired by the e.l.f. endless eyes 100 colors palette. What can’t you do with 100 eye shadow colors and for $15? It’s a steal! Like most of us, I gravitate to the eye palettes that have shades in my comfort zone. But since the start of my blog I’ve always recommended everyone get a blockbuster large palette to experiment with. e.l.f also has amazing makeup brushes at a fraction of what other brands sell them for. For the looks below, I used the e.l.f. brushes already in my makeup bag but, for anyone in need of a set, the e.l.f Essential Brushes and Cleaner Set has 5 makeup brushes and brush cleaner for only $10! It includes every type of brush you need to complete the looks below.

Labor Day Makeup Looks using Pixi by Petra

{Disclaimer: This post is sponsored by Target. Product picks and opinions are my own}

pixi by petra makeup

This summer has been flying by! How is it almost Labor Day? It’s almost time to say goodbye to summer and begin the transition into fall. For me that means soaking up the last days of natural, fresh skin makeup with pretty pink lips and soft eyes before breaking out the dark reds, wines and jewel tones I look forward to welcoming back for fall.

Stay Cool This Summer with These Easy Nail Tutorials

{Disclaimer: Compensation was provided by Target via Mode Media. The products and tips selected from Target are original}

essie diy artsy manicureHi loves, I’m partnering with Target to share all kinds of easy, cool nail looks for summer! While New York’s unofficial color may be black, once summer hits I’m all about the vibrant hues the streets of NYC has to offer. From the flowers at the farmers markets to the great street art around every corner, it’s the beautiful arrays of bright shades that inspire me. And what easier way to incorporate some color into your look than with nail polish?

5 Minute Post Workout Beauty (No Shower Required)

{Disclaimer: Compensation was provided by Target via Mode Media. The products and tips selected from Target are original}


Ladies, the weather is finally nice and it’s time to boost those endorphins. Finding the time to workout can be hard enough when you’re trying to make your 9 to 5 or weekend brunch plans. If your schedule has you feeling like there aren’t enough minutes to break a sweat and get ready, here are some tricks and products to get you out the door in 5 minutes or less!