This is a sponsored conversation written by me on behalf of OLAY LABS. The opinions and text are all mine.

A few years back skincare tape was trying to make its mark on the beauty industry. You’d basically take this shaped tape and apply to your forehead or smile lines as an effort to slow down wrinkles. While it had some merit it never really made it mainstream, probably because it was missing something…

The magic touch? Or a product that could be used under the tape to seal in the skincare so when you wakeup lines are plumped and filled in. Welcome, the newly-launched Olay Labs Forehead Reset System, a pioneering skincare product from Olay Labs, the team who pushes the boundaries of innovation and continues Olay’s mission to keep women ageless. For all of you that think you need a needle to smooth out forehead wrinkles, try this first!

As a big fan of Olay, literally Regenerist Multi-Sculpting Cream is usually my go-to when I need my lines plumped (you can read the full review HERE), I’m so excited about a Botox alternative to getting my forehead wrinkle-free. I have an impossibly small forehead so I am not a good candidate for Botox anyways, plus I’m not there yet. Being preventative with my forehead wrinkles (wearing SPF and addressing my lines in my skincare regimen) is very important to me. While I’m big on aging gracefully, being in front of the camera so much, I want to minimize my lines as most women do. And some of us don’t want fillers (including the price tag!) but struggle to find a good topical that works long term.

This is what’s so cool about the new Olay Labs Forehead Reset System! You get a 28 day supply, which includes a topical Forehead Cream and 4 packs of Forehead Strips (each pack contains 7 Strips). It’s really easy to use!

You know the age-old notion that expensive skin care is the only way to achieve impeccable skin? Which by the way, I’ve always found completely annoying. In my 9 years of beauty blogging and 12 years in the beauty industry, I’ve tried a lot of expensive skincare products that were duds and inexpensive ones that we’re amazing, and vice versa. A lot of people look at marketing and packaging when it’s really the formulas and clinical testing that should drive our purchasing decisions. Olay for me is the leading example of this. Their Regenerist Micro-Sculpting Cream is legendary. And while I love a lot of drugstore products, Olay is the only brand and specifically this product that I can guarantee works.

Now that may sound presumptuous but last year my mom and I went on a journey with Olay testing out an unmarked moisturizer and had our skin measured weekly to monitor any changes. (You can read all about it HERE). Spoiler alert, my mom showed crazy improvements – and she’s a woman that has access to my endless beauty closet, and no stranger to good skincare. It didn’t compare. Her improvements in both lifting and hydration were drastic and it wasn’t until the end of our clinical study when we told that she was using the re-engineered Olay Regenerist Micro-Sculpting Cream!  

Full disclosure, in the campaign above my mom was actually the one that tested Olay Regenerist last year, so I included the video campaign so you can see her reaction. For the clinicals it was unbeknownst to us at the time that we were trying different products. And I was actually using Olay Total Effects, which is another major award winner from the line. That said I’ve burned through bottles of the original Regenerist over the years and have backups for my backups on hand in my beauty closet. I don’t actually think this product has ever not been in my medicine cabinet since even before I turned 30.

So it is with great joy, and no surprise when I found out that Olay just won the ‘Good Housekeeping Seal’ for the Olay Regenerist Micro-Sculpting Cream! Now that’s a huge deal. Any brand that wins that award is one that people should take notice of because the testing they do is thorough and intense. I’ve visited the Good Housekeeping office and seen the labs and work they do and they don’t hand out that seal without a lot of hurdles. Which is why it’s my opinion that this is one of the most prestigious beauty awards a brand can receive. And when they dove into this Olay product, their findings were awesome.

An independent test conducted by the Good Housekeeping Institute revealed that Olay’s new Regenerist formula outperformed the top 10 prestige creams, including one with a whopping $440 price tag! At the Good Housekeeping Institute, engineers, scientists and other experts extensively test and evaluate products based on performance, safety, durability and design. Over 10,000 skin hydration measurements were collected and Olay rose to the top. THE FINDINGS:

If there’s one thing you’ve probably gathered about me over the years it’s that I love a robust skincare routine but I’m always on the go. Marrying the two doesn’t always leave me the amount of time I want to get ready in the morning or the amount of time I would like to get ready for bed. As is the case with many of you, and several members of my family, going beyond washing their face and maybe a moisturizer is a struggle, which is why the new Olay Daily Facials Daily Clean 4-in-1 Water Activated Cleansing Cloths is a hit all in one product that could change your life. Or at least the way you view skincare.

Setting a higher standard in facial cleansing, these textured wipes nourish skin and are designed to be a cleanser (removing all dirt, oil and makeup), toner, mask and exfoliating scrub all in one. Unlike standard face wipes, you add water to these which I prefer since a lot of my face wipes that come pre-moistened dry out over time once opened. These come dry so you don’t have that issue.

I attended an Olay breakfast over a month ago for an advanced preview of their Olay Eye Collection which launches this month. I’m a huge Olay fan, especially of their Regenerist line and it’s with good reason they are the #1 trusted facial skincare brand — they pour so much research and testing into their products. This event made me hyper aware of something I’ve subconsciously known for a while — not everyone speaks beauty. I find this especially so when I’m trying to pick out products for my sister.  We say things like look for products with antioxidants and peptides, and your average person just wants to know how to get rid of their dark circles. And thus Olay has identified five eye aging patterns that affect 95% of women and created a line of eye products to address each. The five piece collection is easy to navigate, digest and has something for dark circles, puffiness, wrinkles, sagging and all of the above.  I’ve actually been using the entire collection ($24.99 each) and really impressed by them all.  They can be layered or used alone and deliver an instant result. Here are the product details: