It’s happening! Sunglass Hut is partnering with renowned global street artist, Theirry Guetta aka Mr. Brainwash as part of their annual Art Series Collection.
Sunglass Hut x Mr. Brainwash To Launch Limited Edition Sunglasses
The Makeup Show NYC: Celebrating 10 Years of Artistry, Education, & Community
The Makeup Show is not only a trade show or a place to shop beauty products (at steep discounts) and take classes, it’s also a place to get inspired, share your knowledge and connect with industry professionals. In honor of the 10-year anniversary, this years Makeup show will be filled with classes, keynotes, kit focused seminars and a career fair and new beauty tour. And to mark this major milestone they will be hosting a week (yes, a week!) of events, from April 29th – May 5th.
Coachella Diaries: Day 2 with Patricia Field
After a super packed day 1 of Coachella (check out the full recap HERE), we decided for day 2 (Saturday, April 12th) we’d take the morning off and start the day with Pandora jewelry. Hosted at the Parker Hotel where we were staying, Pandora did a super cool activation during Coachella in which every day they partnered with a different designer and featured an exclusive runway show. Friday night they kicked off with Siwy Denim, Saturday with Nanette Lepore and Plenty by Tracy Reese and Sunday with WHit.
Coachella Diaries: Day 1 with Patricia Field
It’s hard to believe Coachella has come and gone! James and I had so much fun this season and having Patricia Field as our date is every bit as awesome as you would imagine and more! The three of us hit some miles in our Chevy Trax (which was the perfect travel car!) in our 4 days in Palm Springs (plus two in LA!).
We kicked off Coachella the night before the music festival at the “Not a Pool Party” kick off at Hard Rock Hotel Palm Springs. Headlining the event was Elliphant, who unfortunately we left before she went on (had to rest up for the 1st day of Coachella)! We did however catch, PPL MVR, which was by far one of the strangest performances I have ever seen (and that says a lot).
Real Simple Hosts Beauty & Balance Event
On Friday, Real Simple magazine hosted their annual Beauty & Balance event at the Andaz hotel in NYC. It was the perfect de-stress day after a long red-eye home from LA (and my gearing up to be on another plane tomorrow). I took my first Pure Barre class — I know I’m late to the party on this trend — but I totally get the hype! I engaged muscles in my abs that have probably been asleep for the past decade and it’s an incredible class for anyone looking to tone and build strength (and flexibility) throughout their whole body. When I’m back from my whirlwind travels, I’m going back.
NewBeauty Celebrates 10th anniversary
Congratulations to my loves at NewBeauty Magazine! Last night we celebrated the publications 10 year anniversary with NewBeauty Editor in Chief Yolanda Yoh, NewBeauty Vice President, Group Publisher Steffanie Attenberg and SANDOW CEO Adam Sandow for what was a beauty-full event, featuring two floors of beauty brand activations, makeovers, and photo booths. Guests also we’re able to experience their TestTube program, which if you’re not familiar with think Birchbox, but they actually launched their sampling program first!
Promotional Items People Actually Want (As Seen at SXSW)
If there’s one thing every person has is a promotional item. Whether it’s a pen, reusable bag, or a tee shirt, you see brand logos on everything. Personally, I’m not big on being a walking advertisement and normally pass on taking them — however since being out at SXSW I have to say the tech brands know what’s up! Mixed in with all the usual branded merchandise I past on accepting, I thought I’d give a shout out to all the brands that are doing it right! Take note PR peeps, this is the stuff we actually want!
Headed to SXSW? Here are some parties to have on your radar
It’s official, I just extended my trip to stay in Austin a stay a bit longer to be here for all of SXSW. Rather then post individual invites like I’ve been doing, I’ll just keep updating this post with new events that seem worth checking out!
Here’s just a few of the events I plan on making it to… join me!
March 14 – 16th – Starting at 10:30am have coffee with Cosmopolitan Magazine and kick off the opening of their Style Lab! Sponsored by Intel and COVERGIRL see their lineup of events and speakers from 10am-5pm at the JW Marriott HERE
March 14 – 16th – GE is cooking up some BBQ. See invite above for more info and RSVP at GEBBQLab.Everbrite.com
March 17th theme your drinks to the music from 7pm-2am at the DJ-51 App launch party at The Contemporary Austin. Details above.
March 18th – 21st Join NOISETRADE for a series of SXSW Day Parties, presented by Clif Bar GreenNotes. RSVP at http://found.ee/NTSXSW15RSVP
March 18 – March 20th Neiman Marcus Make Some Noise Event featuring Marina and The Diamonds, Rebecca Minkoff, Laura Dern, Frieda Pinto, and so many more. Full lineup and RSVP: HERE
March 19 – March 20th Dr. Martens at SXSW event at Bar 96 Rainey St. Full lineup and RSVP HERE
March 20th at 11am join SPIN at Stubb’s with a complimentary taco brunch available until 12:30 PM. From the time doors open in the morning, until 5:00 PM, SPIN at Stubb’s will host 9 bands on the club’s north and main stages. The lineup will include hip-hop duo Run the Jewels, the new wave-flavored pop of Twin Shadow, the mesmerizing indie punk of Screaming Females, the acclaimed folk stylings of Australian singer-songwriter Courtney Barnett, the transcendent noise rock of METZ, Will Butler of Arcade Fire, the spiraling post-punk of Viet Cong, the smoldering electro pop of Kate Boy, and the skillful rhymes of hip-hop whiz kid Earl Sweatshirt. SPIN at Stubb’s is sponsored in part by Esurance, MixRadio, Jack Daniels, Tito’s Handmade Vodka and Steel Reserve Alloy Series. RSVP: HERE
March 21st from 12-5pm SPIN and AXE® are making SXSW 2015 extra special with the AXE White Label Collective Party at Cheer Up Charlies. Headlined by John Legend and lineup will also feature live performances by YG, Lolawolf, ASTR, James Davis, and an eclectic lineup of handpicked new talent.
AXE White Label is a refined grooming line designed to boost guys’ confidence by helping them look and feel their finest. The AXE White Label Collective mentorship program is designed to help rising talent “take the leap” (#taketheleap) by giving budding creators the tools they need to take their skills to the next level, in both music and style. RSVP: HERE (Note: This is open to the public with badge holders having priority to enter).
Join Neiman Marcus at SXSW and Make Some Noise!
There is an amazing amount of talented women speaking and performing during the Neiman Marcus MAKE SOME NOISE 2015 event during SXSW. Celebrating bold women with bold voices, the multi-brand prestige retailer is returning to Austin with a three-day event celebrating its empowering, female-driven initiative, “Make Some Noise, Bold Women Bold Voices”.
Check out this lineup! Rebecca Minkoff, Marina and the Diamonds, Laura Dern, Rosario Dawson (and that’s just the icing on the cake)! People, get in on this!
Make Some Noise is a Neiman Marcus brand platform championing bold woman with bold voices who are shaking up the status quo and leading the way forward. Celebrating noisemakers in technology, fashion, music, food, art, and business, Neiman Marcus inspires all women to join in, use their voices and make some noise. “Make Some Noise” in Austin will serve as the peak event for the year-round campaign celebrating women.
To join in on the fun be sure to RSVP at www.NeimanMarcus.com/
Share Your Beauty Celebrates 1 Year Anniversary in NYC
It’s been an exciting week! This month we celebrate the 1 year anniversary of my Share Your Beauty program! As some of you know, last year I joined forces with the poverty relief non-profit organization Family-to-Family and together we created Share Your Beauty; the first beauty donation program, where we organize drives and events to collect beauty and hygiene products and deliver them to shelters and teen centers in NYC and the tri-state area.