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Lara Eurdolian, Pretty Connected Beauty Blog

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Don’t be Fooled! Top Makeup Artists Bust Myths (no joke)

Happy April Fools Day! In honor of this day of trickery we’re attempting to help women stay on their toes and not be fooled when it comes to some beauty principles. So we’ve tapped some of our favorite beauty experts: Aussie Celebrity Stylist Sarah Potempa, Celebrity Makeup Artist Amy Nadine, Clairol Principal Scientist Lesley Bride, Secret Senior Scientist Dr. Susan Biehle-Hulette, Olay Principal Scientist Mary Johnson and COVERGIRL Principal Scientist Dr. Sarah Vickery to share there beauty truths and tips.

April Fools Day Beauty Myths_HR (1)

“Meanwhile, San Francisco Chronicle columnist Bruce Jenkins,

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4/3 – 4/7: Affordable Art Fair Returns to NYC

 Whether you’re looking to do a complete overhaul of your apartment or add a dash of color or ambiance to a room, adding art to the walls is an easy way to create a unique home environment.

The Affordable Art Fair, an international event showcasing original contemporary art priced from $100 – $10,000, is a great place to find paintings, sculptures, photographs and drawings for your home or office.  The fou-day event will take place in New York City from April 3rd – 7th at the 

DO:MORE with Degree

Degree

Degree recently launched their DO:MORE campaign encouraging fans to do more of what they love. And they have just the deodorant to help you do it… Tapping the talents of Olympians Lolo Jones and Alex Morgan (and seriously who better to test out their new deodorant line then these extreme athletes), I spent the afternoon with these ladies learning about how they DO MORE and their favorite extracurricular activities.

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When Alex Morgan isn’t on the soccer field, she escapes to her second passion – paddle boarding. The Olympic Gold medalist gave me a quick lesson on balance and by the end of it I was up on that board on one leg (breaking a full sweat).

Katie Saxton’s 5 Tips for Healthier Nails NOW

DIY nails

Nail trends and care expert, and President of Custom Nail Solutions, Katie Saxton shares her 5 tips on how you can keep your nails healthy and in tip-top shape this season:

1. Moisturize the Cuticles: To keep your cuticles in tip-top shape throughout the spring season, soak fingertips (making sure to cover the entire cuticle area) in olive oil for 10 minutes. Massage the oil in and leave on, or wash hands after ten minutes and apply a good hand cream. Olive oil performs moisturizing magic and will keep your cuticles looking pristine and fabulous.

2. Use A Nail Buffer: This spring, buff your nails regularly to

Zac Posen Outfits John Frieda Precision Foam Colour

John Frieda, Zac Posen

If you followed Fashion Week as closely as we did, you will distinctly remember the vivid hair colors featured at the Zac Posen show.  Backstage, John Frieda Hair Care used rich shades of Precision Foam Colour to enhance the already breathtaking color of these models’ blonde, brunette, red and black tresses to create a truly memorable, color drenched look that complimented the vibrancy of Posen’s clothing line.

John Frieda, Zac Posen

Now, the two are partnering to once again create the “it” look of the season.  For a limited time, Precision Foam Colour collection will literally be wearing Zac Posen’s designs.  Each limited edition box features one of four prints, all handpicked by Posen to complement

Backstage at Daniel Vosovic F/W 2013 Presentation

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Ombre nails, bold lips, aristocratic next day hair — needless to say I loved everything about being backstage at CFDA designer, Daniel Vosovic’s Fall 2013 Fashion Preview. (If you missed my post on the collection from earlier this month click HERE). Daniel is a true perfectionist, right down to the messy hair. His messy hair was even perfect!

Hosted at the W Hotel in Union Square I was greeted backstage by the beauty team. New makeup line, MAKE created the look in collaboration with Vosovic. Led by Kristin Hilton, MAKE’s team

CEW Top Beauty Trends

Each year, the Cosmetic Executive Women (CEW) Beauty Awards Product Demo showcases the latest beauty innovations. With almost 2,300 beauty insiders combing through 625 products from more than 300 brands, it’s truly the place to discover new products and what’s in vogue.

CEW has analyzed the product submissions for the 2013 Beauty Insiders’ Choice awards to identify this year’s hottest trends. Here’s the roundup on what’s trending this season:

CEW

o   Lip Hybrids: Lip products that have it all – long-lasting color, moisture and a light-weight feel.

o   Skin Volumizers: These collagen-building formulas reduce the look of deep lines and fine wrinkles – they’re like the fountain of youth in a jar.

o   Bold Brows: Fuller, bushier brows are back in vogue and new gels and serums make it easy to style them.

o   Gel Nails: Both mass and prestige brands now offer consumers a multitude of styles and colors to achieve long-wear, chip-resistant nail color at home.

o   Spot On Treatments: Brands have been creating a myriad of products that immediately target dark spots and prevent future spots from developing.

o   Bright Eyes: Serums that lighten and brighten sensitive skin under the eyes took center stage this year, with unique applicators that cool skin on the spot.

o   High Tech Skin Care: Handheld tools offering powerful dermatologist technology at-home have emerged to provide a more youthful look.

To learn more about 2013 Beauty Award entries, visit CEW’s Viewbook.

Did you hear? PC’s Weekly Link Round Up

Beyonce is announced as the new face of H&M. [Hollywood Life]

Net-a-Porter is expanding beyond fashion to now offer beauty products. [Mashable]

Keds and Kate Spade collaborate on kicks for spring. [Stylelist]