Did you hear? PC’s Weekly Link Round Up

Beyonce is announced as the new face of H&M. [Hollywood Life]

Net-a-Porter is expanding beyond fashion to now offer beauty products. [Mashable]

Keds and Kate Spade collaborate on kicks for spring. [Stylelist]

Remember the classic Tootsie Pop commercial where the kid asked a Mr. Turtle how many licks it took to get to the center of a Tootsie Pop? Well Birchbox played the how many swipes are in a tube of lipstick version. The answer… [Birchbox]

One of the most inspiring stories I’ve read in a long time… how this mom used Google to build Cambridge Satchel Company (and the power of bloggers). [Mashable]

Tarte Cosmetics introduces a Waterproof collection, Aqualillies, available in April at Sephora. [Refinery29]

Prada releases a short film on their latest fragrance, Candy L’Eau, produced by Wes Anderson and Roman Coppola. [The Daily Front Row]

Victoria Beckham launches a new e-commerce site. Fashionista has the deets + an interview with Mrs. Beckham herself. [Fashionista]

The Coveteur peeks in Beauty Director, W Magazine, Jane Larkworthy’s Manhattan apartment. [The Coveteur]

Preview the new Dior beauty launches for spring/summer. [The Style and Beauty Doctor]

6 super adorable and sweet spring and Easter-Inspired nail looks with full nail art tutorials [GLAM]