Last night the Style Coalition Fashion 2.0 Awards brought together the top social media influencers to recognize and honor the most innovative fashion brands in the online community. Attendees gathered at the SVA Theatre in New York City to announce the winners and celebrate the new fashion frontier. Hosted by Robert Verdi, with a keynote address by Norma Kamali the night was a splendid celebration of inspirational achievements.
Once again the big winner was New York-based fashion label DKNY, taking home awards for Best Twitter and Best Blog by a Fashion Brand, both of which are run by Donna Karan International SVP of Global Communications, Aliza Licht.
Winners were determined entirely by public vote, following an open nomination round. Other winners included Bergdorf Goodman picking up Best Facebook beating tough competition from Burberry, Dior, Gucci and Oscar de la Renta. Best Website was awarded to Marc Jacobs; Tiffany & Co. took home the award for Best Mobile App for its engagement ring finder; and Kate Spade won the Top Innovator award.
The ceremony also included the first Fashion 2.0 Visionary Award, which was presented to Gilt Groupe founders Alexis Maybank and Alexandra Wilkis Wilson, in acknowledgement of their achievements and leadership as ‘e-commerce game-changers’ and their impact on the way the fashion industry, particularly luxury brands, perceive the online space.
– Elizabeth Borenstein