Push boundaries and explore new looks with MAKE UP FOR EVER as their ground-breaking “Be Bold. Be Unexpected. Be You.” campaign launches nationally in Sephora stores. The campaign promotes individually and self-expression, featuring renowned transgender fashion model Andreja Pejić and popular actress/fashion blogger Jamie Chung, with cutting-edge makeup looks created by visionary celebrity makeup artist Mélanie Inglessis.
MAKE UP FOR EVER is encouraging beauty mavens to transform their looks by displaying creativity and confidence at Sephora Beauty Studios this summer. Pro makeup artists will be on-hand offering consultations to recreate the stunning looks inspired by MAKE UP FOR EVER’s campaign influencers, Andreja Pejić and Jamie Chung. (Skip to the bottom of post for event details at select Sephora locations in NYC.
To keep complexions flawless and get a perfect canvas for the day, makeup artists will offer shade-matching with the newly launched, revolutionary, Ultra HD Foundation (featured above is shade 140). The first and only foundation designed for the demands of 4K technology, which is the new high tech term for the new format everyone (at least in the TV world) is shooting in. The Ultra HD Foundation provides complete, silky coverage that’s invisible under the latest ultra-magnified resolution, looking completely natural on camera and to the naked eye. It’s formulated with reflective particles to blur imperfections and hyaluronic spheres to hydrate and plump skin. If you loved the original HD foundation, here’s your chance to sample the new and improved one (yes, they are discontinuing the original to make room for this new gem). Fortunately, this should be an easy jump as the texture is about the same and it’s available in 40 shades!
If you’re looking for more intense coverage check out the new Ultra HD Invisible Cover Stick Foundation. It’s only available in 15 shades so my perfect color isn’t out yet (but hopefully soon) so I’ve been improvising in shade 123. Since this is a little thicker I use it more for touchups and as a concealer. It is creamy though which makes blending it easier and the size makes it convenient to carry in your makeup bag.
Because not all of us wake up flawless like Andreja Pejić and Jamie Chung! In addition to the new Ultra HD Foundation, it’s your chance to play with the limited-edition Artist Shadow Palettes curated by trendsetting influencers, Andreja Pejić and Jamie Chung. These collectible eye shadow palettes include color combinations that allow you to effortlessly transform your favorite eye looks. Featuring the coveted Artist Shadow, this breakthrough formula provides vivid color payoff and superior blendablilty. With its advanced gel-powder formula blended with ultrafine pigments, these shadows create a smooth, even finish that leaves lids with super-saturated, lasting color that’s incredibly easy to blend.
Thursday, August 13th from 1pm – 7pm ET
130 West 34th Street (between 7th & Broadway)
New York, NY 10001
Friday, August 14th from 12pm – 6pm ET
Sephora – Times Square
1500 Broadway (between W 43rd & 44th)
New York, NY 10036
Saturday, August 15th from 12pm – 6pm ET
Sephora – Soho
New York, NY 10012
Friday, August 21st from 12pm – 7pm ET
Sephora – Union Square
45 E. 17th Street
New York, NY 10003