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Laura Geller 20th Anniversary Collection

The magic of Laura Geller continues! For the celebration of the brands 20th anniversary, she’s roaring in those 20s with the most unicorn envy, flapper worthy, limited edition collection. Inspired by the glitz and glam of the Roaring Twenties, (she even sent me a flapper-esque tiara, could you die?!) this launch is absolutely swoon worthy. Along with her covetable new collection, Laura’s got a lot to celebrate. She started off in the industry as a Broadway and celebrity makeup artist until she decided to launch her own line, Laura Geller Beauty, to bring her professional techniques to the masses. Additionally, Forbes dubbed her ‘The OG of Highlighting‘ (Sorry Becca) when her Contour and Highlight Kit debut in 1997 earning her the title of the longest standing beauty founder in QVC history. Her brand has successfully continued to grow and expand, so a major congratulations is in order. Also I really just love her as a person, she’s the real deal and a total inspiration.

MIARAY Fiberwig Mascara Launching Soon at ULTA


Confession: Not all mascara is created equal. If you think you’ve tried one and you’ve tried them all, then you are mistaken! Formulated with Japan’s unprecedented Film Coating Technology, MIARAY Fiberwig’s “Paint-On False Lashes” are a liquid false lash formula applied like mascara. With results that no regular mascara can achieve, Fiberwig is the No.1 best seller in Japan.

ULTA Celebrates Donate With Kiss BCRF Initiative with Vanessa Hudgens

Vanessa Hudgens at ULTA Beauty Donate a Kiss eventOn Thursday night, ULTA Beauty Kicked off their 2nd Annual “Donate With a Kiss” event to kick-off their fund raising efforts for The Breast Cancer Research Foundation at the Rooftop at the Nomad Hotel in New York City. Hosted by Vanessa Hudgens, the “Donate With a Kiss” initiative encourages

Jane Cosmetics Officially Re-launches!

Jane cosmeticsAfter much anticipation, Jane Cosmetics is back and has officially re-launched at 500 ULTA beauty stores with plans to expand to 65 more stores by the end of October. I stopped by the brands launch celebration and had to pleasure of meeting the woman behind the brand, Lynn Tilton. She’s a pillar in this industry someone a lot of us look up to as she’s also the head of Stila Cosmetics and 70+ other companies. (Talk about a super entrepreneur). Offering quality makeup at affordable prices, Jane fills the niche between value and prestige cosmetics lines.

Lara Eurdolian, Lynn TiltonWith the belief that true beauty comes from giving back and that confidence comes in many colors, Tilton created a line that empowered women to be

Ladies Fragrance Has Bieber Fever

Someday by Just Bieber Fragrance

WWD reported this morning that Justin Bieber will be launching a, wait for it… women’s prestige fragrance! And what does the 17 year old pop sensation know about lady scents? Does it matter? He knows a lot about the epidemic thats been sweeping the country (ahem “countries”) — Bieber fever. He was quoted saying, “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world”.

And we all know there are plenty of girls out there that want to be in his “world”, so it will likely be a huge hit no matter what it smells like. The good news is (as if the excitement over