After much anticipation, Jane Cosmetics is back and has officially re-launched at 500 ULTA beauty stores with plans to expand to 65 more stores by the end of October. I stopped by the brands launch celebration and had to pleasure of meeting the woman behind the brand, Lynn Tilton. She’s a pillar in this industry someone a lot of us look up to as she’s also the head of Stila Cosmetics and 70+ other companies. (Talk about a super entrepreneur). Offering quality makeup at affordable prices, Jane fills the niche between value and prestige cosmetics lines.
With the belief that true beauty comes from giving back and that confidence comes in many colors, Tilton created a line that empowered women to be confident, courageous and socially conscious. Jane emphasized their philosophy in the new packaging featuring vibrant lomographic imagery, showcasing the faces of “The Friends of Jame”; real, culturally diverse women who are giving back to their communities and changing the world in an impactful way.