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NYFW: A Walk Through the Flower Market at Trina Turk SS2015 Presentation

trina turn stila makeup spring 2015

A walk through the LA Flower market was Trina Turk’s inspiration for her Spring 2015 collection. Exploding blooms of poppies influenced her spring line. Brilliant color sprang up in every inch of the show.

Hair accessories, makeup and even the menswear all encompassed intense hues. Viewing her collection gave you the feeling that the sun is shining somewhere. A range of rompers, separates and long breezy dresses graced the presentation. The models seemed to have just stopped in on their way to the beach.

phyto products at trina turk fashion presentation

We started Backstage with Beauty.com who worked with Esther Langham on hair using PHYTO products and T3 tools to create perfectly straight hair, and with Jason Araujo who prepped the models skin with Boots NO7 before passing the models to one of our favorite makeup artists, Sarah Lucero for  Stila Cosmetics.

The inspiration behind each look was a Californian girl going to the flower market- healthy and fresh. The hair was blow dried straight with volume at the roots using PHYTO Professional Intense Volume Mousse and PHYTO Phytovolume Actif Volumizing  and finished off with PHYTO Porfessional Glossing Cream and PHYTO Phytolisse Ultra-Glossing Finishing Serum for that smooth frizz-free hair. They then parted hair in the middle and topped off the look with a headband.Stila pop art perfection at Trina Turk SS15

Unlike a lot of  California inspired makeup looks we saw at Fashion week Stila incorporated a pop of color in the eyes and the lips. For the eyes they used Stay All Day Waterproof Smudge Stick in Turquoise and Stay All Day Liquid Lipstick in Carina. Other products that were used  to create this look are shown above.

Jason backstage at Trina Turk

Bursting through the collection was a bright coral chiffon dress with shorts and a magenta jump suit. Vibrant board shorts and blazers were the theme of the menswear. Her collection was resort wear with a touch of sophistication.





NYFW: Caught in a Daydream at Charlotte Ronson SS2015 Show

charlotte Ronson spring presentation 2015

Backstage at Charlotte Ronson Spring/Summer 2015 collection, the nails stole the show! Lead nail artist Miss Pop for OPI showed us a fun way to do nail art by showing off some of your natural nail by creating a nail look showcasing negative space, with alternating cutout half moon shapes.

charlotte ronson nail art by miss pop for opi

To complement the collection’s feminine color palette, Miss Pop used OPI pastel mint shade That’s Hula-rious! (Launching February 2015) on the hands and for the feet she used shade Bubble Bath with the addition of a fun daisy on the big toe. (Both manicure and pedicure looks were prepped with OPI Base Coat and finished with OPI Top Coat.)

NYFW: Saudner Spring/Summer 2014 Presentation

Saunder Spring/Summer 2015 collectionSaunder‘s spring collection is inspired the song “In-A-Gadda-Da-Vida” by Iron Butterfly. She worked around the concept of a rock-and-roll Garden of Eden. The collection featured bright florals and ladylike fabrics combined with edgy details and saucy prints. Her rocker Eves dainty dresses were offset by structured moto jackets, sequined booties, and dresses and jewelry featuring a prescription pill motif. Neons colors and borrowed-from-the-boys silhouettes also brought an edge to her spring line. Beehive-inspired hair and bright, pouty makeup wraps the whole presentation up in a 1960s vibe.

Athleta Crush of Adrenaline NYFW Show

Lara Eurdolian in Athleta

{Top: Athleta Chi Striped Muscle Tank, Pants: Athleta Coaster Pant, Shoes: Converse, Sunglasses: WILDFOX, Bag: Marc by Marc Jacobs, Headphones: Henri Bendel, Nail Polish: Knock Out Nail Polish in shade Powder (matte white}

For me fashion week kicked off two weeks ago with an invitation to attend fitness brand, Athleta’s debut fashion show titles a Crush of Adrenaline. Dressing the part, I geared up in my sporty blues in what was easily the most comfortable ensemble I’ve ever worn to a show (more outfit pics on my other blog, inhisclothes.com).

NYFW: Dannijo S/S 2015 Road Trip Collection

Dannijo s/s 2015

Yesterday, we kicked off New York Fashion Week with the Dannijo Spring/Summer 2015 Collection. While we’re used to a beautiful glitzy jewel assortment from the two sisters Danielle Snyder and her sister Jodie Snyder, this collection was much more tribal with a native american influence in the decor.

Vivienne Tam Partners with WeChat for YOUR Chance to Walk the Runway at NYFW

Vivienne Tam fashion show

ATTENTION all fashionista’s! Vivienne Tam is partnering with the messaging app, WeChat to find fashion’s next rising star! One lucky “It” girl will  be flown to NYC in September to walk the runway at Vivienne Tam’s Spring Fashion Show at Mercedes Benz Fashion Week!

This is the first open model contest Vivienne Tam has ever hosted, and she has partnered with WeChat to find a confident, passionate and creative woman to showcase a look from her upcoming collection, and to give an aspiring young model, the opportunity to participate in New York fashion week.

“WeChat with its all-inclusive platform, allows me to connect globally with my fans to discover new faces and talent who will have an unique opportunity to become fashion’s next supermodel,” said Vivienne Tam. “I am excited to find talent who embodies the true international spirit to star in one of the biggest fashion events of the year.”

Open to contestants across the globe, aspiring fashionistas simply submit their information using the WeChat app or contest site http://www.wechatapp.io/vivienne-tam-model-contest and Vivienne Tam will select her top choices from all the entries. She will then turn the contest over to her WeChat community who will vote to select the final runway winner. (The runner-up will also receive one free pass to attend the exclusive NYC Fashion Week show.)

To participate in the contest, simply:

  1. Download the free WeChat app on any smartphone
  2. Open the app and search “VTAMFASHION” to follow Vivienne Tam
  3. Tap “Messages” then the “Contest” tab to submit a short questionnaire with two photos or visit: http://www.wechatapp.io/vivienne-tam-model-contest

The contest is open internationally to females who are 18+ years old. Applications will be accepted until July 25, at 11:59 PM ET. By following the “VTAMFASHION” account, WeChat users can also share in the winner’s journey and Fashion Week excitement. For official rules, visit: www.wechatapp.io/vivienne-tam-model-contest/officialrules.html  

ABOUT VIVIENNE TAM Vivienne Tam is an international designer known for her culture-bridging, East-meets-West approach to design as well as pioneering global collaborations marrying fashion with technology.  Vivienne Tam effortlessly blends her cultural roots with a modern design vocabulary recognized for its artistry.  She is the author of the award winning book China Chic and pieces from her collections are housed in the permanent archives of the world’s most prestigious museums including the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London.  Her collections can be found in 30 freestanding retail stores and over 100 specialty and department stores worldwide.  For more information, please see www.viviennetam.com.  Follow Vivienne Tam on Twitter: @VIVIENNETAM and Facebook: https://www.facebook.com/viviennetamnyc.

ABOUT WECHAT WeChat innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is the world’s fastest growing social app with hundreds of millions of registered users internationally. WeChat empowers users in fun dynamic ways by bringing together messaging, social communication and gaming in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed. WeChat is available free for download on Android, BlackBerry, iOS, Symbian and Windows operating system. For more information visit: wechat.com. Follow WeChat on Twitter: @WeChatApp and Facebook:https://www.facebook.com/wechatapp.     “We look forward to continue pushing the limits of fashion and technology by providing new ways for users to participate in an event as exclusive as Fashion Week,” said Jameson Hsu, GM of WeChat USA.   The top contestants will be notified the week of July 28 and the winner announced the week of Vivienne Tam’s fashion show.  For more information, please visit www.wechatapp.io/vivienne-tam-model-contest and be sure to follow @VivienneTam and @WeChatApp #NextIntlSupermodel for the latest updates. You must be 18+ for your chance    

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NYFW: The Beauty Look at Alon Livne Fall/Winter 2014 Collection

Beauty look for Alon LivneA perfect storm of glamour was stirring at Alon Livné for the showing of his Fall/Winter 2014 collection. With inspiration coming from the silent film “The Sheik” garments channeled an old world flair of the 1920’s while making sure no element of shine was left behind.

A Day in the Life at New York Fashion Week with Glam.com {Sponsored}

Have you met my friend Bianca? She’s the editorial director at Glam.com, and people think, I’m everywhere, well I’ve got nothing on her! (Although in all fairness I did see her pretty much everyday during New York Fashion Week).

NYFW: A Beauty Like Nun Other – Backstage at Thom Browne Fall/Winter 2014

Thom Browne Nun look

If there’s one thing we can count on from Thom Browne, it’s a lot of drama and originality and this show was no exception.  The collection was a visual hymn of Victorian-inspired garments imparted with exaggerated proportions and more delicately concealed details than the walls of a confessional.  Inspired by a darker, wicked woman of the church, the hair and make-up production backstage was much more than a sisterly act.

NYFW: Dipped in Gold – A Desert Gypsy Treasure Backstage at Mara Hoffman Fall/Winter 2014 Collection


Famed make-up artist Alice Lane for Maybelline lead the makeup team for the Mara Hoffman Fall/Winter 2014 show creating a look that captured the spirit of a nomadic desert nymph.  The collection was comprised of rich, printed fabrics saturated with striking colors and even though the look called for heavy liner, these runway Romany were easy on the eyes.