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PC Video With L’Oreal: Learn How to Ombre Your Hair At Home

Lara Eurdolian, L'Oreal Feria Ombre Kit Review

So how exciting is this! I partnered with Beauty High to show you how to ombré your hair at home using the NEW L’Oréal Paris’ Feria at-home ombré hair dye kit.

Have you always wanted to try the ombré hair trend but didn’t want to spend the money or time at a salon? Well now you don’t have to! L’Oréal Paris’ Feria at-home ombré hair dye kit is an easy at-home kit at a fraction of the cost of salons and it took me less then an hour to do my locks! Plus nothing beats being in the comfort of your own home when getting your hair did (especially since most of the time you’re just sitting around). And for anyone that already has an ombre but it’s fading or growing out, this kit is the easiest (and most inexpensive way) to help you maintain your look.

Considering summer is here, what better time to try out a fun new hairstyle? For someone like me who has dark hair, I don’t have a lot of options, especially given that I have long hair and don’t want to fry my roots (or cut it to do something and different). An ombre is the best solution since it looks good with any hair color and  hair length, and it’s such low maintenance — you don’t have to worry about your roots growing in! Plus, you decide how low or high the ombre goes. For me I like it at the bottom so if by the end of summer I’m over it, it’s just an easy hair cut from going away. Minimal commitment needed.

In the video above, I show you how to get the look and home and walk you through the steps of using the L’oréal Feria Wild Ombré Hair Kit. The whole process took maybe an hour and could not have been easier!

Step 1: Make sure your hair is dry and detangled, and put on the plastic safety gloves.

Step 2: Put the shimmering powder packet into the bottle, put the flat cap on, and shake. Put the lightening cream into the bottle, put the flat cap on and shake. Then replace with the applicator cap.

Step 3: Part your hair naturally and clip your top layer of hair up to access the bottom layer of your hair.

Step 4: Squeeze the dye evenly onto the applicator brush, and brush it onto the bottom parts of your hair that you would like ombré. Add more product until the lengths are completely saturated, and let sit for 25 minutes.

Step 5: Use the conditioning shampoo, rinse, and style as usual!

Now all you need is to pick up a kit for yourself and you’re ready to DIY ombré your hair at home!

Video by Beauty Hight/Alissa Huff. You can see the original Beauty High post HERE

Thank you Beauty High/L’Oreal for helping me share this tutorial!

{PC Review} L’Oreal Professional Pro-Keratin Haircare Collection

l'oreal pro-keratinI have naturally curly hair, which can sometimes be a curse, or a blessing.  It  has a mind of its own and depending on many factors, it is often hard to predict a good or a bad hair day.  After years of blow drying, coloring and the nature of curly hair in general, if I don’t put the proper amount of time and effort into styling it, it can look frizzy, dull and overall lackluster.

Who will you nominate for L’Oreal’s Women of Worth Award?

L’Oréal Paris brand spokesperson and actress, Julianna Margulies

We feature this award every year because it’s a very special opportunity to nominate someone in your life that is a pillar of charitable strength and inspires your community. Volunteering and giving your time to make this world is better place is such a selfless act that it’s wonderful, L’Oreal gives us the opportunity to recognize these inspiring women for their Women of Worth Award.

Now in its seventh year, Women of Worth has honored 60 inspiring women who are making a difference in their communities. L’Oréal Paris encourages everyone to nominate a woman they admire in an effort to help the brand identify 10 more incredible women to join the Women of Worth roster. Each honoree receives $10,000 for her charitable cause, and

L’Oreal Paris Honors Women of Worth: Let the Nominations Begin!

In their 6th year of honoring women dedicated to volunteering and community service, L’Oreal Paris is opening the nominations for the 2011 Women of Worth Award. The Women of Worth program is searching for inspiring women, selfless givers and outstanding achievers to be recognized for their hard work and dedication to charitable programs and volunteerism in their communities.

Sound like someone you know? Nominate them! From today, (April 11th) through June 30th you can enter yourself of someone you know who’s making a difference by volunteering at womenofworth.com.

Ten incredible honorees will be chosen for their significant contributions and receive $10,000 for her charitable cause. One National Honoree will be chosen

Estee Lauder Buys Smashbox

Amidst watching a presentation by Eve Pearl yesterday at The Makeup Show, I glanced at my iPhone to see an email from WWD with the headline “Estee Lauder to Buy Smashbox Cosmetics”. I almost fell out of my chair.  The makeup company was recently rumored to be on the market with many potential buyers, so while I was caught off guard, the news was not a complete shock.  In fact, I figured the buyer would either be the King or Queen of Prestige Beauty –L’Oreal or Estee Lauder. Although considering L’Oreal purchased nail polish brand Essie last month, it seemed about right this bid would go to Lauder.

While the cost has not been disclosed, it has been estimated by sources Smashbox was sold for between $200-$300 Million. Phew!

Booty Queen for Halloween

*My flash decided to censor my stuffed bra.
*My flash decided to censor my stuffed bra. Top by Nicole Romano, Blue Jean Denim Leggings by Mark. (worked great for stuffing my behind!), Shoes by Jeffrey Campbell

Oh Kim, why did we think Karaoke as a good idea?
Oh Kim, why did we think Karaoke as a good idea?
kim kard3 best
Look at those eyes! Ignore my hair (I was rained on)

Halloween is a fun time of year when you can really go outside your comfort zone and play dress up without any concern about looking too ridiculous or over-dressed.  This year, I decided to be Kim Kardashian.  It was very entertaining creating this costume considering it was my first ‘stuff my bra/butt experience.’  It also gave me an opportunity to test a lot of products.

Here’s a quick excerpt of the my Kim Kardashian look (more detailed review to come):


Redken Go Clean Shampoo and Finish Up Conditioner – Love it! This is part of Redken’s men’s line but it works really well on my hair.  Great lather, my hair comes out shiny and well, clean.  But yes, you’ll smell like a dude.  When men ask me for a list of products I recommend for them, this is always on the list (unless they have color treated hair).

Ken Paves Professional Styling Iron – Part of Ken Paves’ Travel line, is this lightweight straightener, which is fast becoming my everyday straightener – it’s that good.  Originally I was apprehensive about this product since I didn’t think ‘one heat setting fits all’ is viable for flat irons; however it gets very hot (up to 410 degrees F), which is what is really necessary for my curly hair.  Warning, if you generally use your flat iron on a low heat setting, this may not be the product for you.  Unless of course the heat settings automatically adjusts based on hair need, but either way there is no dial to manually control it.  I will investigate this further and report back.

Living Proof Straight Making No Frizz Styling Treatment – a great protective cream for when you’re using a flat iron or blow-drying your hair.  Helps fight frizz and only requires a small dollop to service your entire scalp.  It’s no wonder this line has been winning so many prestigious beauty awards!

Cutler Specialist Fly-Away Control Stick This is my go to product for fly aways. Shaped like a deodorant stick, I just roll them over problematic areas and I’m all set for the entire evening.

John Frieda Luxurious Volume All-Out Hold Hairspray – This product fell a little flat.  It has great hold, but didn’t maintain the volume I was hoping for.


L’Oreal Infallible Plumping Lip Gloss in Plumped Pink and Plumped Red – It tingles a bit, and I definitely felt a little plumping action taking place, but having pretty full lips already, it wasn’t

L’Oreal Paris Becomes Star Worthy as They Celebrate their 100th Birthday

loreal walk of fameL’Oreal Paris received a very special birthday present this past week when the Hollywood Chambers of Commerce presented them with a Friend of the Hollywood Walk of Fame star.  Spokeswomen Eva Longoria Parker, Andie MacDowell, and Kate del Carsillo joined brand president Karen Fondu on Hollywood Boulevard to accept the award.

L’Oreal is giving the Walk of Fame a make over by helping to fund its restoration, which celebrates its 50th anniversary next year.

“Many acclaimed actors have delivered L’Oreal Paris’ iconic phrase, ‘Because You’re Worth It’,” said Karen T. Fondu, president of the L’Oreal Paris division of L’Oreal USA, Inc. “As an aspirational brand, L’Oreal Paris appreciates its close association with the entertainment industry, from our long-standing partnerships with our spokespeople to our annual presence at award shows. We’re proud to show our continued support to the community by contributing

L’Oreal Hair Color Advice

Learning how to apply hair color at L'Oreal's HQ

Last month, thanks to TotalBeauty.com, I had the pleasure of joining my fellow beauty bloggers to meet with Julia Youssef, VP Of L’Oreal USA Technical Center and her team for a demonstration and tutorial on their hair color line.

Here are some of my learning outcomes from the Q&A portion:

Q: What is the difference between coloring your hair at home and in a salon?

A: Both can give you a great experience; both can give you a terrible one.  It’s about the application and quality of the product, not the price or location.  But if you do it at home, it generally helps to have someone else apply it, especially in the hard to reach areas in the back.

Q: When do you set the timer for leaving it in?

A: Do not start your timer when you begin application; you should start the clock once you’ve finished.

Q: Any  advice for gray hair?

A: If you are partially gray, start by applying