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Top Model Josephine Skriver Stars in New G-SHOCK Campaign

Josephine Skriver g-shock

As some of you may remember, last year Casio G-Shock launched the S Series, a collection for women. Prior to that G-Shock was for men unisex, and Baby-G was the solo women’s line.  This season, Casio has taken the young and rugged nature of the G-SHOCK brand and sassed up the S Series by partnering with Victoria Secret angel Josephine Skriver to debut the newest summer launches. Utilizing their 30 plus years of expertise in structural durability and technical functionality, the G-Shock S Series was designed to create a fashion accessory piece for the modern day woman who embraces life and its challenges.

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Casio G-Shock Launches S SERIES for Her

g-shock s series

Last night at Milk Studios in NYC, Casio G-Shock Unveiled their new S SERIES – the very first designed exclusively for women in Casio’s 30 year history!

“This is the first time in the brand’s 30-year history that a series of models have been designed specifically for female consumers”, said David Johnson, Vice President Timepiece Division Casio North America. “The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future.” 

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G-Shock Celebrates 30 years with Eminem, James Marsden, Jessica Stam and Brook Lopez

G-Shock

Last week, the world gathered once again to witness the unveiling of G-Shock’s newest innovations—the ultimate celebration capping a year of honoring G-Shock’s 30th anniversary. This year’s newest styles brought actors, models, athletes, and musicians alike to the stage to present the notable new designs: James Marsden, Jessica Stam, Team G-Shock snowboarder Louie Vito, and Brook Lopez, just to name a few.

Included in the assortment of styles was the unveiling of the lightning yellow Master of G Frogman watch which is an exclusive 30th Anniversary model, commemorating the 1992 original bright-yellow G-Shock.Frogman GD-X6930E-9_JR_D

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Casio G-SHOCK opens Flagship in NYC

Last night, Casio G-SHOCK, the watch brand, known for their waterproof, digital mens styles and partnerships celebrated the launch of their first flagship store in NYC’s SoHo. Spanning over two narrow floors, the first is the retail space that carries all of the new styles, while the upstairs pays tribute to their heritage by displaying a timeline of the timepieces released over the brands 30 year history, as well as

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G-Shock Shocks the World at 30th Anniversary Bash

I recently peaked into the world Casio G-Shock as the brand celebrated it’s 30th anniversary kick-off event at the Manhattan Center.  Casio has a lot to celebrate in the upcoming months, with innovative and impressive watches being launched throughout the year – several in collaboration with professional athletes and artists (any Eminem fans out there?).

The press conference started with a history of the G-Shock brand, included a demonstration of G-Shock’s toughness by being launched against a metal wall, and concluded with an exciting roster of watches that the world can expect to see coming soon. “Absolute toughness” was what the engineers of Casio set out to achieve, and they certainly did not fail at creating an indestructible watch and indestructible brand. Features like

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