Casio G-SHOCK opens Flagship in NYC

Last night, Casio G-SHOCK, the watch brand, known for their waterproof, digital mens styles and partnerships celebrated the launch of their first flagship store in NYC’s SoHo. Spanning over two narrow floors, the first is the retail space that carries all of the new styles, while the upstairs pays tribute to their heritage by displaying a timeline of the timepieces released over the brands 30 year history, as well as limited edition collaborative product.

The focus of the store is to offer customers an immersion in the brand—what it represents, why toughness is important in a timepiece and how new technologies can improve the overall performance and feature sets of a watch.

{1st floor – the retail space!}

{2nd floor – the timeline of key heritage G-SHOCK pieces and collaborations}

Some of the watches from the timeline display!

Casio GShock Flagship Store on 454 West Broadway, NYC