Last night at Milk Studios in NYC, Casio G-Shock Unveiled their new S SERIES – the very first designed exclusively for women in Casio’s 30 year history!
“This is the first time in the brand’s 30-year history that a series of models have been designed specifically for female consumers”, said David Johnson, Vice President Timepiece Division Casio North America. “The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future.”
Personally, I love mens watches so I was happy with thinking of them as unisex, plus Casio also has the womens line Baby-G, but hey, more options the merrier!
The S SERIES brings Casio G-Shock’s level of precision to a fashion accessory and the new models take their casing from the original, simply produced in proportion to a woman’s wrist. The images (shot by Maciek Kobielski) and film creatively directed by Berger & Wild, stars supermodel Josephine Skriver (known for her work with brands like Victoria’s Secret, Gucci, Max Mara, Bulgari, DKNY).
The G-Shock S Series is available September 2014. Learn more at gshock.com