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Joe Fresh Opens in NYC Flatiron District

Joe Zee and Joe Mimran at the Joe Fresh opening

Last week, NYC welcomed Joe Fresh, which as someone on Twitter referred to (when I tweeted I was at their store opening) “Canada’s treasure”. With 360 stores in Canada, Joe Fresh has been making a splash in the US beginning with locations at the Brdigewater Commons Mall, Roosevelt Field Mall and now NYC’s Flatiron district. Mimicking a food concept with fashion, Joe Fresh offers fresh styles at fresh prices.
Founded by Joe Mimran (Club Monaco founder), he attributes his ability to keep prices low (offering quality jeans, silk tops, and sweaters starting at $39, tights at $6!) to the creative process. Editing the assortment with high attention to detail and hand selecting what is made and the fabrication offers that control.

Hosting the opening was Creative Director of Elle Magazine and All on the Line star, Joe Zee; who’s first job was working for Joe Mimran when he began his fashion career in Canada, working retail at Club Monaco (he claims

December 7th is the Second Annual FashInvest Conference for Entrepreneurs

Being an entrepreneur in the fashion industry is tough. It is notorious for being cut throat and very expensive.

With the goal of encouraging funding for medium to smaller size businesses the FashInvest Capital Conference was created as the only place in the world where entrepreneurs within Fashion, Branded Goods, Retail and Fashion Tech start-ups can showcase their business vying for investment opportunities. Now in it’s second year, the organizers will welcome over 60 national and international capital sources (angel, institutional angel, venture capital and smaller private equity firms) attending the event who are looking to form relationships with viable candidates.  The FashInvest Capital Conference will feature up to 20 selected, vetted and coached entrepreneurs presenting their company in an 8-minute format with the goal of fostering investment and strategic partnering opportunities.

The Conference will also feature Keynote Speakers, panels and networking.

Last year over 15 companies participated and many received initial funding as well as sage advice in their overall branding and prelaunch efforts.

The deadline for applications is November 4th 2011. Companies that are interested in participating can visit www.fashinvest.com for the online application.

The Second Annual FashInvest Capital Conference will take place on December 7 at the Fashion Institute of Technology

(F.I.T), 227 W. 27th Street, New York City.

Good Luck!

3 Days Birthday Extravaganza

A psychic once told me that come my 28th birthday I would have the first of seven great years ahead. As I get another year older… at least I have that.

Generally, my birthday is a one day festivity — I’m not one of those week long birthday people. Although ironically this year it turned into a 3-day affair.

Day 1: October 25th, or as I like to call it ‘happy last day of 27’

Dinner at Catch

My bestfriend couldn’t make it to my birthday since he was traveling, so he and some friends took me to dinner at CATCH. A frequenter told us that the main dishes had nothing on the appetizers so we ordered just about every starter on the menu (3 fold). The Crispy Fish and MRC roll are not to be missed!

Day 2: October 26th — my actual birthday

Serendipity's Frozen Hot Chocolate

For the first time in I don’t know how long I took the day completely off and besides getting my nails done, I spent a quiet day reading. It was kind of the best! Then at night the 8yr old girl in me from her first visit to NYC wanted the frozen hot chocolate from Serendipity’s, so my boyfriend took me. The food has gone down hill and yet still attracts a crowd. The 28yr old in me wasn’t nearly as impressed as the 8yr old version — apparently only one of us got better with age.

Day 2: October 27th — the birthday party

Birthday surprise! My mom
{Skirt: Nicole Miller, Top: Elizabeth and James, Glasses: Express}

This was the big day, I was expecting about 80-100 people which was slightly more stressful then anticipated. Although everything was coming together perfectly; My hair (which I have to thank Bumble and Bumble for, their new Straight line is divine!), the skirt borrowed from Nicole Miller’s showroom (which is incredible!), matched with a black Elizabeth and James halter top; and then to nerd things up a bit, I wore the faux-glasses Express gave me from a partnership we did earlier this year. And I had the festivities at my good friends table tennis club/bar, SPiN New York; which at 13,000 sq. feet is impossible to fill so at the very least worrying about space and fitting all of my guests wasn’t a concern.

Although the problem with parties that large is the ratio of friends trying to buy you drinks to what you can actually handle  boils down to big trouble. Which I got in — somewhere around my 5th jack and ginger I turn around and there is my mother! If I wasn’t so excited, I’d be horrified — she flew up from Boston to surprise me, and surprise me she did! It was perfect.

Then came the 3-day Halloween festivities and I am officially partied out! Good night New York, I love you.

10/22: Teen Vogue Fashion University

On October 22nd (tomorrow!), join Teen Vogue online for their annual TEEN VOGUE Fashion University, which serves as an educational program where the business of fashion is taught by its leaders.  Hosted live from New York City, this exclusive event provides 500 young women who aspire to a career in the fashion industry the opportunity to learn from top designers, editors and fashion entrepreneurs, including Michael KorsAlexander Wang, Jason Wu, Peter Som,  Jack McCollough and Lazaro Hernandez of Proenza Schouler, and TEEN VOGUE’s EIC Amy Astley, among others.

This year, anyone not local can experience Fashion U. online!  Viewers will have the opportunity to watch the top six seminars from the October 22nd curriculum as they happen live from the Hudson Theater, and they can be viewed on demand whenever, wherever after the live event. Registration is open now at fashionu.fora.tv for $34.95.

As someone who went to ‘Fashion College‘ — I went to the Fashion Institute of Technology (FIT), this type of exposure is huge! At best we’d get one honorary speaker during the semester, with Teen Vogue it’s a back to back line-up of industry favorites. Personally, I can’t wait for Jack and Lazaro from Proenza Schouler –I’m obsessed with them. It wasn’t until last year during fashion week when I got to meet and hear the duo speak of which I’m still inspired by.

Below is a peek at this year’s “curriculum,” and more information and a full list of seminars, and resources for aspiring fashionista’s looking to break into the industry visit teenvoguefashionuniversity.com

Mark Your Calendars: NYC Happenings Starting Tonight!

There are so many fun NYC events happening in the next few weeks that are open to the public! And it all starts tonight so if you’re looking for something beauty-full to do, check out these events:

October 20th, 6-9pm, Shopping event and Fashion Show with Jill Zarin at Lord & Taylor, 5th Avenue at 39th Street — Intimates, 8th floor.  This is a Free event.

Jill Zarin — former star of “The Real Housewives of New York City,” published author, owner of Zarin Fabrics, now has a new line of shapewear and hosiery, Skweez Couture. Designed and developed by Jill with help from Triad Hosiery, the twenty-five-piece collection features seamless and cut and sew pieces, including briefs, shapers, leggings, tights and tanks. The designer herself will be on hand to assist customers in selecting the best possible garments for their figure.

October 20, 7-9pm- Dermalogica In-Store event at 110 Grand Street, NYC. Ticket price, $25 and available for purchase on GiltCity.com.

Skincare brand, Dermalogica’s in-store event with mini-treatments, appetizers, cocktails, gift bag and more! For more info visit GiltCity.com.

October 22nd, TEEN VOGUE Fashion University ONLINE, the only educational program where the business of fashion is taught by it’s leaders. Registration is open now at fashionu.fora.tv for $34.95.

Held annually in New York City, TEEN VOGUE Fashion University, provides young women who aspire to a career in the fashion industry the opportunity to learn from top designers, editors and fashion entrepreneurs, including Michael Kors, Alexander Wang, Jason Wu, Peter Som,  Jack McCollough and Lazaro Hernandez of Proenza Schouler, and TEEN VOGUE’s EIC Amy Astley, among others. For more information and a full list of seminars, and resources for aspiring fashionista’s looking to break into the industry visit teenvoguefashionuniversity.com

October 24th, 7pm, The Place to Bee! at The Standard Hotel, Highline Ballroom 848 Washington Street. For more info and tickets ($100-$250) visit  https://www.clmp.org/bee

A Spelling Bee by some top literaries (yes, I know that’s not actually a word, but should be) to benefit the Council of Literary Magazines and Presses. Canapes ‘n Cocktails with a glamourous silent auction from the event sponsors including the Bowery Hotel, the Standard, DVF and Omesra and many more!

October 26th have a moment for me… it’s my birthday.

October 27th, 6-8pm, Meet Diane von Furstenburg and celebrate the launch of her new fragrance, Diane, at Sephora Soho, 555 Broadway. 

Guests who purchase DVF’s new fragrance, Diane will have the opportunity to meet the designer and have their fragrance autographed.

November 5th (10am-6pm) and 6th (11am-5pm), Lucky Shops, at the HIGHLINE STAGES, 440 West 15th Street, btw 9th and 10th Ave., NYC. Tickets range from $16-$27, with 15% off tickets when you use code PCbeauty at checkout and are available at luckyshopsny.eventbrite.com

Lucky Magazines, annual shopping event, Lucky Shops is back for it’s 8th year. Guests can enjoy cocktails and entertainment while shopping the racks of some of the hottest designers including Milly, Rebecca Minkoff, Yumi Kim, Rebecca Taylor, Tracy Reese, Foley + Corinna (and many more!) at 70% off. For more details and lineup of designers visit luckyshops.com

And don’t forget, Whole Foods Tribeca just launched their Wellness Club, which is focused on healthy eating and wellness training. Check out their website, they are offering a full schedule of cooking and wellness classes. Visit wholefoodsmarket.com for more information.

Last Night’s Parties, Places and Pictures: Nicole Miller, Bulgari, Ideeli, Carol’s Daughter

Getting in the Holiday spirit with Ideeli

Last night was one of those, I’m back in the game! nights, that remind you just why NY is so fabulous. The fashion, the crowd and all around entertainment of it all. I do love me my events, but I have been a hermit these past few weeks, living in my office and just trying to get organized with launching my company (sigh that sounds so adult) so at the chance of celebrating all my hard work and taking advantage of a full nights itinerary, I stepped back onto the scene at onto…

Sneak peek at Ideeli's sale

A holiday preview at discount designer sale website, Ideeli where I got a sneak peek at some exciting sales the site will be featuring between now and the holidays. Some of the many brands they are featuring at 40-80% off retail that we have to look forward to include: nOir (I’m obsessed with them), HeartBeats Headphones by Lady GaGa, ALEX & ANI, Betseyville, Juicy Couture, Laundry by Shelli Segal, John Varvatos Star, Ike Behar, Valentino scarves, KitchenAid and an assortment of fashionable must-have coffee table books. So if you haven’t signed up on Ideeli.com to be apart of their community yet, get too it!

Joanne King Herring book signing at Bulgari

Then off to Bulgari 5th Avenue location for a private event to celebrate the release of the infamous Texas socialite, Joanne King Herring (you know, the character Julia Roberts played in the movie Charlie Wilson’s War) new book, DIPLOMACY & DIAMONDS. While Joanne was doing a book signing, I was perusing the store drooling over just about everything I can’t afford, champagne glass in hand, with fellow blogger (and stellar date for the evening, Jonathan Valdaz of OJ&B). Everyone at the party was buzzing about the Studio 54 party that was going down later that night.

Preview: S/S 2012 White by Vera Wang for David’s Bridal

After an impressive Fall/Winter 2011 collection of White by Vera Wang for David’s Bridal back in July, I was curious to see what the Spring/Summer 2012 collection had to offer; and let me tell you – it did not disappoint. I was greeted with a stunning view of 2 styles that were created to mirror 2 (of the 3!) dresses that Kim Kardashian wore for her wedding to Kris Humphries.

Gorgeous and dramatic are two words I would use to describe the entire collection. Staying true to their ethos of affordable dresses, this collection ranges from $500 – $1,500.

And don’t forget about the bridesmaids! The flattering hammered silk style offered to compliment the collection comes in 9 different shades and costs less than $200.

  Putting the icing on the proverbial cake, White by Vera Wang also offers accessories, including shoes, headpieces, hair combs and sashes. It is hard to believe they are so affordable considering materials like silk and

Mark Your Calendar: beauty/shopping events to have on your radar

If you’re looking for a fall makeover, now’s the time to shop some deals! Gilt City has on sale  tickets to in-store event on 10/20 with mini treatments and cocktails at Dermalogica for $25 (purchase HERE).

Gilt City is also offering 50% off admission to Decade’s pop-up designer accessories sale at Soho House on 10/22. Tickets are $50, which can be applied as a credit to any purchase (details HERE). I’m new to Decades, but it’s apparently a very chic 2nd hand designer clothing store that I’ve been meaning to check out. They will also have a booth at Lucky Magazine’s big shopping event, Lucky Shops this year on 11/4-11/5). Tickets to Lucky Shops are $16-$27 with a 15% off discount if you use code PCbeauty at checkout (for tickets, click HERE).

If you’re looking to make a day of it, stop by Soho since you’re downtown and have tea at Harney & Sons. Gilt City has two deals at the renowned tea

Meet DVF as she tours the US to celebrate her new fragrance, Diane

When legendary fashion designer, Diane von Furstenberg spoke at Lucky Magazine’s Fashion and Beauty Blogger (FABB) conference, it was clear she had it all, style, fame, loving family and despite a jet-set, high profile lifestyle she maintains a healthy work/life balance, and is completely lovely. A true icon that has earned every ounce of her success and our respect.

Recently she has been making headlines for the launch of her new signature scent, Diane. And get this DVF fans, Diane von Furstenberg will be stopping in multiple cities around the U.S. to host a series of exclusive events to celebrate the launch of Diane and you’re invited! Guests who purchase Diane will have the opportunity to meet the designer and have their fragrance autographed.

Here are the dates and locations of DVF’s tour.

October 19th – Bellevue, WA @ Nordstrom 7-9pm
October 21st – South Coast Plaza, CA @ Nordstrom 6-8pm
October 27th – Soho, NY @ Sephora 6-8pm
November 1st – Dallas, TX @ Sephora 2:30-4:30pm
November 3rd – Aventura, FL @ Sephora 5:30-7:30pm

Win VIP Tickets to Lucky Magazine Ultimate Shopping Event, Lucky Shops (+15% off tickets)

What: LUCKY SHOPS
Where: HIGHLINE STAGES, 440 West 15th Street, btw 9th and 10th Ave., NYC
When: NOVEMBER 4-6: Nov. 4th, VIP Party 6-9pm (tickets $150); Nov. 5th, 10am-6pm (General Admission tickets $27.22); Nov. 6th, 11am-5pm (General Admission tickets $16.33). 2-Day 11/5-11/6 Shopping pass $32.66.

Enter PCbeauty at checkout for 15% off tickets

Mark your calendars New Yorkers, it’s almost time for Lucky Magazine’s annual shopping event, Lucky Shops! Now in its 8th year, from November 4-6, you can enjoy savings of up to 70% off on merchandise from this season’s hottest designers including Milly, Rebecca Minkoff, Yumi Kim, Rebecca Taylor, Tracy Reese, Foley + Corinna (and many more!).  Mixed in with some music, cocktails and giveaways (and did I mention it’s being hosted at the Highline Stages!), it’s going to be the most fun shopping event of the season.

And I’m thrilled to announce that I’m partnering with Lucky Magazine and am on the Lucky Shops NY Red Carpet Blog Committee! Part of my perks is I get to offer all of my readers 15% off general admission tickets (prices range from $16.33 to $32.66). Simply visit luckyshopsny.eventbrite.com and put in code PCbeauty at checkout to redeem this discount.

WIN IT! Now for the fun part!

I’m giving away two tickets to the VIP red carpet opening night gala on November 4th from 6-9pm ($300 value) to one lucky Pretty Connected fan.

To enter, leave a comment and I’ll be choosing one lucky winner on October 18th. Fans, friends, family, acquaintances are all are welcome to enter. Good luck!

Help me spread the word! Show me some love on Facebook (Facebook.com/prettyconnected) and twitter (@PrettyConnected) and let your friends know about Lucky Shops and my discount. Together lets make this the most fun Lucky Shops yet!

For more information, tickets and official designer line-up visit luckyshops.com. See you there!

Official Rules –>