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NYFW: Backstage at Mara Hoffman SS14 with TIGI

Mara Hoffman HairIt is pretty much impossible to not be happy when you’re around Mara Hoffman and her collection. The Mara Hoffman’s Spring Summer 2014 collection was full of color, light, and joy —an embracement of the rainbow and all the positive diversity of light, love, and manifestation that it represents.  The collection stayed true to her classic silhouettes and  brought chiffons,

PC Featured in In Touch Weekly!

Lara Eurdolian In Touch Weekly

Remember all of my covered as COVERGIRL’s red carpet corespondent for In Touch Weekly’s post-VMA Icons & Idols party? (If not click HERE). Well In Touch included a little blurb about my role in this weeks issue and picture of me with NERVO on the red carpet. (Turn to page 30!)

“COVERGIRL Red Carpet Correspondent, Lara Eurdolian, prettyconnected.com, chatted up VIPs about their favorite #COVERMOMENT of the night. But fashion and beauty weren’t the only things on display on the In Touch’s red hot, red carpet. COVERGIRL’s mani-cam invited guests to show off their rockstar nail art.”

{Giveaway} Win $350 worth of Beauty Products from SpaceNK!

Space NK US Autumn Beauty Edit GWP.Sept.12.2013Happy Friday everyone! For this weeks giveaway I’m so excited to be giving away $350 worth of beauty products from one of my favorite retailers, Space NK! The giveaway includes a selection of must-have products from 28 of their featured brands including Lipstick Queen, Bumble and Bumble, By Terry, Caudalie, Clark’s Botanical, Hourglass, Oribe and more! (Full list featured at the bottom of the post).

Whether you’re looking to transition your skincare regimen or update your beauty look for fall, be sure to visit Space NK on September 12th for their “Autumn Beauty Edit” event that’s being hosted at all 24 of their US locations. During this special, one-day-only shopping event, guests can meet with experts from the brands they carry for personalized classes, makeovers, advice and tips. And for shoppers who spend $250, they will receive the gift bag we’re giving away (valued at $350)!

WIN IT! There are 2 ways to enter (each option counts as a separate entry):

1. Leave a comment on why you want to win.

2. Follow us on twitter and tweet about the giveaway or event using the hashtag #PCgiveaway OR TWEET: RT & follow @prettyconnected for ur chance to #win $350 in beauty products from @Space_NK. #beautyedit #PCgiveaway http://bit.ly/19oRP3F

**Extra credit if you “Like” Pretty Connected on Facebook at Facebook.com/PrettyConnected

WHAT’S IN THE BAG:

Chic for Fashion Week: My 10 Must-Haves for #NYFW

Fashion week is once again upon us and as I’ll be running around town all week from Lincoln Center to Milk Studios to catch the shows, be sure to follow me @prettyconnected on instagram and twitter for all the latest happenings backstage and front! And as part of preparing for the big week ahead, here’s my go to list of products to keep me calm, collected and undoubtedly chic for fashion week.

Fashion Week Must haves

1. myCharge Summit 3000 ($79.99) – this may be your most important purchase for all of fashion week. In fact I don’t think I would have made it through last season without it. With up to

#FreebieFridays: Ciara + Degree Giveaway!

Happy Friday! For this weeks #FreebieFridays we were inspired by the VMA’s and specifically Ciara who I had the pleasure of seeing on stage at last weeks. Man she can move! And from the red carpet to the stage, Ciara trusts Degree with motionSENSE to keep her constantly protected and smelling fresh.

Degree motionSense

This week, we’re giving away Ciara’s new self-titled album, autographed by Ciara and bottle of Degree motionSENSE to one lucky fan!

As the only deodorant with exclusive motionSENSE technology that’s activated by motion; the more you move (or dance!), the more it protects. And as part of their DO:MORE campaign, which encourages fans to do more of what they love, it doesn’t get too much better then Ciara to get inspired to push your limits.

There are 2 ways to enter (each option counts as a separate entry):

1. Leave a comment on how you do more OR why you want to win.

2. Follow us on twitter and tweet about the giveaway or how you ‘do more’ using the hashtag #PCgiveaway #domore OR TWEET: RT & follow @prettyconnected for ur chance to #win an autographed @Ciara CD + @DegreeWomen #domore #PCgiveaway http://bit.ly/145kuwk

**Extra credit if you “Like” Pretty Connected on Facebook at Facebook.com/PrettyConnected

Jane Cosmetics Officially Re-launches!

Jane cosmeticsAfter much anticipation, Jane Cosmetics is back and has officially re-launched at 500 ULTA beauty stores with plans to expand to 65 more stores by the end of October. I stopped by the brands launch celebration and had to pleasure of meeting the woman behind the brand, Lynn Tilton. She’s a pillar in this industry someone a lot of us look up to as she’s also the head of Stila Cosmetics and 70+ other companies. (Talk about a super entrepreneur). Offering quality makeup at affordable prices, Jane fills the niche between value and prestige cosmetics lines.

Lara Eurdolian, Lynn TiltonWith the belief that true beauty comes from giving back and that confidence comes in many colors, Tilton created a line that empowered women to be

Jurlique Launches NEW Herbal Recovery Advanced Serum

Jurlique Herbal Recovery Advanced Serum You know the saying, if it’s not broken don’t fix it? Well this has been the year where the beauty world has seemed to throw that saying out the window and challenged their development teams to make their cult favorite products better. We saw it first with Clinique’s Dramatically Different Moisturizer and now with Jurlique’s launch of their Herbal Recover Advanced Serum.

Live from In Touch’s Icons+Idols Party with Jenny McCarthy, NERVO, Sarah Hyland, Taryn Manning, Nick Cannon {sponsored}

Last night, live from In Touch Weekly’s Icons+Idols party I was tweeting up the red carpet like it was my job! Which of course it was, since I was fortunate enough to be the red carpet corespondent for COVERGIRL! I already posted about my outfit, now for the fun stuff of who was there and the inside scoop on the top celebs #covermoments of the day as well as their must have beauty item for the red carpet!

Jenny McCarthy has been making headlines what with recently being announced as the newest member of The View, and dating New Kids on the Block singer Donnie Wahlberg. Her #covermoment was showing her son NYC for the first time and experiencing it through his eyes. Her must have red carpet product is powder — don’t want to be shiny on the red carpet.

Jenny McCartny at Icons+IdolsModern Family’s Sarah Hyland arrived in Marchesa and was super sweet! She had the same must-have product, powder as well as added lip gloss to the list.Sarah Hyland, Lara Eurdolian, VMA'sIt was so great meeting Taryn Manning, who was wearing a great mix of H&M and vintage, with some Rag and Bone jeans. Paired with a killer red lip that really competed the look, it came as no surprise her must-have beauty item — lipstick.

Taryn ManningCOVERGIRL spokeswomen, and stylish DJ duo NERVO made a fashionable entrance on the red carpet — their style is sick!!! It’s super original and they always look amazing head to toe. Sporting some COVERGIRL Flammed Out Shadow Pots and Smoochies Lip Balm, we gushed over our love for the new Flammed Out Collection!! Their #covermoment was the moment before they stepped onto the red carpet and were getting their makeup done.NERVO at In Touch's Icons+Idols eventNow my next guest is tough to say without singing his name… yes, I’m talking about Jason Derulo.

Style Monday: Flammed Out for Icons+Idols

Happy Monday everyone! What a night with the VMA’s being in NYC last night. For this weeks #StyleMonday it seemed only appropriate to post last night/this AM’s outfit live from the red carpet of In Touch Weekly’s Icons and Idols VMA after party. I had the privilege of partnering with COVERGIRL as their red carpet corespondent for the event — celebrity interview highlights coming up soon, but first, the outfit, the hair, and of course the makeup (and nails!).

Lara Eurdolian, VMAs, Covergirl red carpet corespondent, Icons and Idols

It’s the VMA’s so I was channeling my inner glam rocker (hence the hair), but instead of the conventional black on black, I went with more of a feminine white on white. From the moment I saw this Leila Shams beaded skirt

Join me Live TONIGHT from the red carpet with COVERGIRL + InTouch Weekly

Lara Eurdolian, Covergirl

As some of you may have seen by now, continuing COVERGIRL’s ultimate COVERage of the VMAs, I’m partnering with the brand tonight as their official red carpet corespondent for InTouch Weekly’s post-VMA, Icons+Idols after party! I’ll be chatting up the celebs live from my social handles @prettyconnect (on twitter and instagram), capturing all of the post-show #covermoments.

Join me throughout the day as I get glammed up with COVERGIRL with stops at DreamDry to get my hair done; a visit to Miss Pop Nails studio for some rockstar nail art featuring COVERGIRLS new Glosstinis! Followed by a stop to Life&Style’s beauty lounge to get my makeup done.

Official red carpet coverage starts at 11pm so be sure to follow me @prettyconnected and @covergirl and join the conversation using the hashtag #COVERMOMENT

Lara Eurdolian, Covergirl

Are you having a #covermoment? We want to know! COVERGIRL and MTV have launched covermoment.com, a site dedicated to fans capturing their cover moments! A #covermoment is the moment a woman feels her most beautiful and empowered and wants to share it with the world. Whether it’s a selfie or a group shot with friends, these are the moments in your life that you feel your most confident, independent, authentic self. To be featured on the site (covermoment.com) just use the hashtag #covermoment when you post pictures on instagram or twitter. The #covermoment tool pulls images using that hashtag from across the globe, bringing together celebrities, artists, and users all in one place.