Home Authors Posts by Lara Eurdolian, Pretty Connected Beauty Blog

Lara Eurdolian, Pretty Connected Beauty Blog

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I’ve never seen anything like this one anywhere else before

The people who make technology companies are no different than us [or past Fortune 500 incumbents]. [Former Apple co founder] Steve Jobs used to say that the important thing in life is to remember that everything around us was built by people who are no different or superior to us. It’s not as though there is some magic in technology.

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Surfs up for the NBA: Get your Quiksilver Boardshorts!

The National Basketball Association (NBA) has partnered with the world’s leading manufacturer of surf apparel, Quicksilver to launch a mens board short collection. The multi-year merchandising partnership between the duo will launch with an initial collection featuring the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, Miami Heat, New York Knicks and the Orlando Magic.

“Quiksilver is excited for the opportunity to partner with the NBA on a boardshort offering basketball fans the opportunity to showcase their fandom on the street as well as the beach,” said Bob McKnight, Quiksilver CEO. “At Quiksilver, we are committed to providing the best surf apparel for the finest athletes in our sport—and now we can extend that quality to basketball fans across the country who want to support their favorite teams all year long.”

The Quiksilver NBA mens boardshorts retail for $65 and are available select Quiksilver locations and on NBAStore.com.

Hot Nails for Summer: Polish & Co.

Adding a little southern comfort — or rather color — to my nail polish collection is North Carolinas’s newest beauty brand, Polish & Co. Founded by nail industry expert, Theresa Williamson, who recognizes the role nail polish plays as an accessory (I appreciate that), the nail maven has created a full line of fabulous and fun nail polish colors sure to compliment any skintone.

What I like most about this polish, is the thin, easy to use wand makes for an even application that only requires 2 coats for full coverage. The color that shines out of the bottle is the same color you can expect on your nails. Best of all Polish & Co. are 3 Free (non toxic), and void of Formaldehyde, Toluene, DBP or Parabens.

Fun for summer scope these brights (additional colora available via their website): Sweet Caroline (baby blue), Cash Only (blue/green), Caution (bright yellow), and Pink You (hot pink)

{Scope me in shade Cash Only}

Equally as fun as the colors showed is their website, polishandcompany.com, so go ahead and check it out!

7 things you need to know about Nordstrom coming to NYC

Seattled-based luxury retailer Nordstrom is going to announce that they’re coming to Manhattan later today. Here’s what you need to know:

#1 The new Nordstorm flagship will be based at the bottom of a new skyscraper located at 157 West 57th Street.

#2 When you think of Manhattan and 57th street, you think of high-end shopping, right? Well, the new Nordstrom is going to be on the west side on 57th, which could use a bit of a facelift. Expect more high end stores and new renovations to get greenlit to take advantage of the Nordstrom halo effect. The area between the new Nordstrom and the The Shops at Columbus Circle is going to get pretty hot in terms of development pretty quickly.

#3 Don’t get in line just yet; this new flagship should take approximately 20-28 months to open. So, two years, give or take a few months.

#4 How convenient is this for New York City Nordstrom addicts, like myself? The closest full-fledged Nordstrom is in Paramus, a whopping 18 miles from the Upper East Side – and pretty tricky to get to without a car.

#5 This won’t be the first Nordstrom in New York – sort of. There’s already a Nordstrom Rack outlet located on 14th street, right by Union Square. Nordstrom also has a Treasure & Bond charity boutique located in Soho.

#6 This new store will be approximately 300,000 square feet of shopping, putting it at somewhat larger than some of its nearby competition (Barneys and Bergdorf) but over half as small as some other retail giants (Saks and Lord & Taylor).

#7 While this Nordstrom will have most of what you’d expect, given that it’s selling in territory typically controlled by Saks, Bergdorf, and others, some typical Nordstrom brands distributed in those other department stores could run into distribution agreement challenges if they want to sell at Nordstrom in Manhattan.

Hope you guys are even half as excited as we are!

Rock out with your mark. out

I’m seriously digging mark.’s latest jewelry line. While the younger, hipper little sister to Avon may be known for it’s makeup collection, it’s really the accessories that have been catching my attention this season. It’s very Alexis Bittar meets Alex & Chloe glam-rocker (at a fraction of the price) and I’m totally into it.

1. mark. Line Up Necklace ($18): It looks super cute on the model featured on mark.’s website and curves perfectly along the signature of her neck.

2. mark. Pick a Posey Earrings ($18): Holy ball of sparkle glam. I love the rustic inconstancy of these earrings. I want!

3. mark. Double Skull Ring ($16): This is my first skull jewelry of any kind and I wear it all the time. It’s a great shape and can be layered or worn on it’s own.

4. mark. Pave the Way Bracelet Set ($24): Totally cute worn together, although they look great in a sea of mixed bangles.

5. mark. Triple Threat Earring Set ($20): Everyone should own a pair of pyramid studs. You’d be surprise how often they compliment an outfit. I’m not a fan of the wishbones (I think they look a little cheap), and the green heart earrings are cute and nice compliment to a bright, summer outfit. Basically, what I’m saying is this set is worth getting just for the pyramid studs.

Disclosure: Pretty Connected previewed these items at a mark. event and was sent a complimentary sample of the Double Skull ring for post consideration. Pretty Connected was under no obligation to write this post.

 

Are you an Aveeno Active Natural? Harboring Hearts is!

Do you remember how excited I was to be featured by AVEENO (in Elle Magazine no less!!) for their ACTIVE NATURALS campaign? If you need a refresher the print ad is below and the campaign centered around  AVEENO awarding eight grants in the amount of $10,000 to a different fan monthly (starting in May) who visited their Facebook page and  shared how they live as ACTIVE NATURALS and work to enrich, engage, and encourage a beautiful change in their community.

The concept can conceived from AVEENO’s belief that the ACTIVE NATURALS® ingredients in their products help care for skin and hair to make a healthier, more beautiful difference. So this year, they decided to focus on how people can live as ACTIVE NATURALS® — each one of us has the power to make a difference in the lives of our family and friends, and in our communities.

Woot woot, my AVEENO Active Naturals print campaign

Lets just say I was so excited about the campaign, and all the good Aveeno was up to that I obviously posted about it, tweeted it non-stop, turned to Facebook… (I mean I did everything short of make a t-shirt and wear it everyday). Well I’m so glad I did, because in all of my social media promotion, one of my readers entered her very worthy charity, Harboring Hearts, and was the June’s recipient!

#Accessorize4Wellness with Pamela Pekerman

If I had to describe, Pamela Pekerman in three words, it would probably be: fit, fierce and fabulous. So when the style expert hosted her Accessorize for Wellness event showcasing her tips and product recommendations to mirror those three adjectives, I was so there (and taking notes!). Take the journey with Pamela, all of her recommendations below:

{Meet our host, Pamela Pekerman}

{Seriously though, how happy does Pamela make you? Even in 100 degree weather this stylista’s hair looks flawless and does anyone else need a minute for her Barbiesque neon heels?}

And now for our recommendations…

1. Pluggz – What an innovative flip-flop company. They look like regular rubber flip-flops, only they have this big black plug in the center of the shoe that allows the flow of free electrons between you and the earth when you walk . The technology is set to mimic that great feeling you get when you walk barefoot on grass and sand that comes from standing on a natural energy source. Personally, I think it has a reflexology vibe with the plug hitting the center of my foot when I walk. I’m into it.

2Yummie Tummie – Can one ever have too much shape wear? Yummie Tummie is a modern body contouring shaper, with a full clothing line of intimates and seperates that works to slip your mid-section and camouflaging visible lumps and bumps. Their collection doesn’t need to be concealed under clothing and can be exposed to do it’s job! Their tanks (I am modeling the Original below) are designed to take 5 lbs off your appearance! And they are super comfortable and fashionable. Everyone needs a good collection of basic tanks… am I right?

{What do you think, do I look 5 lbs thinner in my Yummie Tummie Original Tank?}

3. The Fitness Cell Collective – Taking a “cellular” approach to fitness, this semi-private personal trainer center is located on the UES and is where the event was hosted.  You can learn more on their website or follow my tweets @PrettyConnected on Thursday at 5pm (the hashtag is #getfit) when I take my first class! “The sessions are specially designed to keep the body’s structural and cardio-respiratory systems in a constant state of adaptation” — I have no idea what that means, but I look forward to finding out.  (You can also follow their twitter handle @CellCollective)

4. Emmi Swiss Yogurt– My grandmother used to say 2 tablespoons of yogurt a day fixes everything, which is probably why I try to eat it daily. While Emmi has a full line of flavored yogurts (they recently launched Green Apple), I’m afraid when it comes to yogurt

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Celebrate Summer In Clinique at Montauk: Get your Bronze on and be Happy!

Not to get all Partridge Family on you, but there is such a reminisce of Come On Get Happy with the new summer collection from Clinique (right down to the 60s color scheme and flowers on the packaging, and bus tour they’re putting on this weekend in the Hamptons). I just started using their new Superbalanced Powder Bronzer and it’s not leaving my makeup case this summer. It’s. So. Good.

GET YOUR GLOW ON!

Clinique has some radient summer launches starting with their new Superbalanced Powder Bronzer. The product is quite genius; unlike most loose powder bronzers, the compact acts like a shaver and converts the pressed powder to loose as you turn the compact so you can control how much product to apply. Then swipe in your powders brush, give that brush a few shakes (to even out the product and dust off the excess) and apply to your face, and neck if needed. The formula is fantastic. It sets so effortlessly onto skin without being cakey and offers a very natural-looking sun-kissed glow. I use it all over my face with a focus on the half circle going from my forehead to cheeks. It feels very light and the pigment stays even from the moment it hits your face (it’s not like one of those strong bronzers where if you put too much you have a dark streak that you really have to work in to dissolve). Clinique recommends it for nearly all skins, since even drier types tend to get a little oilier when temperatures rise.

GET (event more) HAPPY!

What would summer be without a new addition of Clinique’s cult classic, Happy! Clinique has launched a limited edition Clinique Happy Summer Spray, which can be described much like the packaging it comes in; Reminiscent of happy, sunny days, this floral fragrance takes the heart of the original Happy coupled with warm, citrusy notes for a summer vibe.

Clinique has additionally created the ultimate sun-kissed glow how-to on their site. See the products they recommend and how to get the look: HERE

Headed to Montauk? Mark your calendar!

Celebrate Summer In Clinique! From July 30 – July 1st, Clinique mobile beauty studio beach truck will be visiting the Hamptos so people can easily purchase their favorite Clinique summer beauty essentials on-to-go. Guests will also receive sweet treats and summertime giveaways.

Saturday, June 30th: 12pm – 4pm, Surf Lodge, 183 Edgemere Street, Montauk, NY

Sunday, July 1st: 12pm – 4pm, Sole East Beach, 90 Second House Roads, Montauk, NY