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LAST CALL NewBeauty September TestTube $29.95 (Valued at $255)

NewBeauty September TestTube, $29.95 ($255 value)

There’s only a few days left to snag the NewBeauty September TestTube box before we release the next tube at the end of the week. As many of you know I joined the NewBeauty team as a Guest Editor, and have been helping curate their beauty subscription service, TestTube. TestTube is the original, editor curated beauty box and features 8 full + travel size beauty products valued at $180+ for $29.95! The September box is epic and valued at $255!!!!!!!!!!!

Here’s what’s in the September Tube!

  1. AfterSpa Exfoliating Wash Cloth (full size) – $7
  2. AnteAGE Home Multineedling Kit (full size) – $120
  3. Aquage Dry Shampoo (full size) – $24
  4. C.O. Bigelow Antibacterial Hand Sanitizer (full size) – $6
  5. Glo Skin Beauty Suede Matte Crayon (full size) – $24
  6. Good Science Beauty Skin-Care Product (full size – products vary per tube) – $48
  7. L’Occitane en Provence Cleansing Oil-to-Milk (full size) – $24
  8. Masqueology Pucker Up! (full size) – $4

Total Value$255

TestTube comes out every other month (6 tubes/year). Each box is $29.95 + shipping (or you can subscribe for 1 year for $149.75). While you do have to subscribe to get the tube, you can cancel after the first month — although trust me November’s tube is so epic, you’re going to want to hold onto this membership. Especially in this climate as it’s the most fun way to discover new beauty products at such an incredible deal! Learn more at https://testtube.newbeauty.com/

Ralph Lauren Fragrances launches exclusive scent, ROMANCE Pink Pony Edition

In celebration of the 20th anniversary of Pink Pony, Ralph Lauren Fragrances continues this important initiative and commitment to the fight against cancer, with an exclusive scent, ROMANCE Pink Pony Edition. Throughout the month of October, Ralph Lauren Fragrances will donate 100% of the profits to the Pink Pony Fund.

As part of the launch I got to attend an exclusive floral arrangement class with Lewis Miller, who is partnering with the brand for an upcoming Flower Flashes, which will be inspired by the fragrance and will pop up throughout NYC during October.

The first Pink Pony “Flower Flash” will pop-up on October 13 in front of the Memorial Sloan Kettering Ralph Lauren Center (RLC). Since its founding in 2003, RLC has cared for thousands of patients making it a beacon for accessible, compassionate cancer care for residents of Harlem and beyond. RLC provides high-quality care in a warm, welcoming, and culturally sensitive environment.

Pretty Connected Mask Chains As Seen on Wendy Williams

Valerie Greenberg sharing her mask chain pick on The Wendy Williams Show

Our mask chain straps are on Wendy Williams! Lifestyle Expert, Valerie Greenberg shares Pretty Connected mask chains as part of the Stay Safe & Chic segment for the Wendy Williams Show!

During the segment Wendy commented, “Now here are the usual masks but these are more fabulous” followed by “these are really creative!” Mega sigh!

The masks shown on air are part of our Simple Satch x Pretty Connected collaboration ($45-$50 for the mask+chain set, $30 just the metal chain), and the BOY MEETS GIRL x Pretty Connected Dylan folding mask + plastic chain set ($32 for the mask and chain set, mask available in kids and adult sizes, $22 for just the plastic Dylan chain separate).

In response to Wendy’s unisex comment, she’s not wrong when it comes to the chains paired with our exceptional female-founded partners listed above. They do sku more feminine. However, our mask chains alone offer tons of more unisex options. Our new Ryan ($30) gunmetal chain launching on Friday, the Dylan plastic chain ($22) in light blue, royal blue and black, as well as the Charlie Chain ($24) in silver (black and gold coming soon!), have been huge sellers for the boys. Although we try not to gender stereotype over here since we’re working hard to have an option for everyone, no matter how you identify. We’re all about personal style!

Thank you Val and Wendy for an amazing show!

YouCam Makeup Partners with Pretty Connected’s, Lara Eurdolian to Bring her Signature Beauty Look to Life!

BIG NEWS! We’re teaming up with the award-winning virtual beauty app YouCam Makeup, as part of their female founder series to bring my signature beauty look to life, virtually!

You can now try on my beauty look with the click of a button! YouCam’s in-app virtual try-on brings my fall beauty look to life through hyper-realistic augmented reality (AR) and artificial intelligence (AI) try-on, inviting fans to experience content in an entirely new way.

Lara Eurdolian of Pretty Connected partners with YouCam to bring her signature beauty look to life

The unique partnership my signature two-toned makeup style complete with midnight blue liner and ombre lips, and a special edition photo frame highlighting Pretty Connected’s best-selling mask and multi-purpose chain strap accessories. The interactive try-ons allow fans to experience the trendsetting fall beauty style and chain-link photo frame with a tap of their smart device. This true-to-life digital try-on is powered by YouCam’s advanced AR and AI technologies.

“We are excited to partner with Pretty Connected to spotlight female founder and entrepreneur, Lara Eurdolian, inviting beauty fans to dive into a unique interactive try-on experience through their phones,” shares Perfect Corp. founder and CEO, Alice Chang. “It’s an honor to spotlight female visionaries like Lara, to bring her inspiring story to life through an advanced virtual try experience that connects with fans in a completely new way.”

“I’ve been a longtime fan of YouCam and spent many nights trying on different makeup looks, and changing my hair color with their app. I joined their community more than 5 years ago, to be profiled and collaborate on my signature look was a true honor,” says Lara Eurdolian of Pretty Connected.

I’ve previously partnered with YouCam for my beauty non-profit, Share Your Beauty where for National Lipstick Day we partnered with editors/influnencers to do a drive where they could donate their unused lipsticks to a women’s shelter in the tri-state area. It’s so amazing to be reconnected with my favorite VR makeup app to be spotlighted in their female founders series which debuted with one of my beauty hero’s, Sarah Potempa of the Beachwaver.

Download the free YouCam Makeup and YouCam Perfect apps to experience my look at https://youmakeup.page.link/prettyconnected_ymk

Learn more about the collaboration HERE!

App Availability
YouCam Makeup is available for free download on the App Store and Google Play.

YouCam Perfect is available for free download on the App Store and Google Play.

NewBeauty Live Invite: 9/9 at 8pm EST Join Our Favorite Beauty Brands!

NewBeauty Live event with Lara Eurdolian of Pretty Connected featuring Mamounde, Sunday Forever, Foreo, Sunglass Hut, Versace, Elemis and Nigtht silk masks
Sneak Peek of Pretty Connected Beauty Picks + Giveaways

Join me and NewBeauty this Wednesday, 9/9 at 8pm EST for our NewBeauty Live event featuring biggest names in beauty, their new product launches, demos and more! With over $10k in beauty prizes (all you have to do is RSVP and you’re automatically entered) and we’ll announce the winners live on camera! I’ll also be presenting some of my favorite brands and giving away sets from Sunday Forever, Foreo, Mamonde, Elemis, Sunglass Hut and NIGHT silk face masks coupled with my Pretty Connected Face Mask Chain necklaces. We’ll also be announcing exclusive discounts from the brands participating. It’s going to be a fun beauty-packed evening so join us! Details below and RSVP at: https://newbeautyliveseptember2020.splashthat.com

Learn more and RSVP at https://newbeautyliveseptember2020.splashthat.com

The Original Face Mask Chain Strap + Note to Small Business’ Everywhere

Pretty Connected Gold Face Mask Necklace Strap ($30-$36)

For some of you that have been following me for some time, you know I pioneered the chain Mask Strap holder. Having launched a collection of multi-use chains a few years ago, it’s been such an incredible journey from journalist to entrepreneur. Also for anyone looking for added inspo on how to use my mask straps:

While nothing about this time has been easy, your support has helped me in ways that I don’t think I’d otherwise be able to do all of this as a 1 woman show.

Star Magazine named our Mask Chains the Hot Accessory Pick of the Week! On stands now!

The journey has really made me appreciate the struggles of small business’ and why it’s so important we support them. Especially in today’s climate. When it comes to the Pretty Connected Shop, I’m currently my own pr, marketing person, and warehouse. I pack all of the orders, I am the web master, social media manager, advertiser, photographer, product developer and just about every other hat you can imagine. And I’m not alone, small business’ everywhere are hustling hard to get noticed, so if you love them, show them some love. Like their posts, share them to your stories, tell your friends… send them a DM with a quick note or comment about how you love them.

This Too Shall Pass x Pretty Connected Mask Chain Strap Collaboration

Meet the limited edition Spicy Christians This Too Shall Pass Face Mask x Pretty Connected Mask Chain collaboration, brought to you by two small but mighty female entrepreneurs.

Emmy nominated producer + founder of Spicy Christians, Yazmin Ramos

I’m so excited to announce I’m partnering with my friend Yazmin Ramos, Emmy nominated producer of The Wendy Williams Show and founder of Spicy Christians Clothing Brand. We’ll be collaborating to sell her “This Too Shall Pass” Face Mask with my Pretty Connected Mask Chain. 15% of all net proceeds from my site will be donated to Black Girl Ventures, which creates access to capital for black/brown women founders. Supporting small business’ is something important to both of us and as two female founders who have had to face a lot of obstacles we want to give back and create more opportunities for aspiring entrepreneurs.

Yazmin has been an amazing supporter of Pretty Connected accessories line, putting my multi-use chains on The Wendy Williams show several times. Last year, when she decided to launch her clothing line she asked if I would help mentor her on the ins and outs of starting an online store. We sat for hours going through Shopify and tips and tricks when it came to packaging, inventory and setting up a shop. She is one of the most ambitious women and quickest learners I’ve ever met.

This is not Yazmin and my first collaboration. I co-founded the non-profit, Share Your Beauty, which collects new beauty products from brands, magazines, editors, influencers and beyond and distributes them to women shelters and other organizations in need. Yazmin launched the non-profit, Polished Angels, which hosts regular beauty events at nursing homes and offers complimentary manicure, hair and beauty services to spread joy to the elderly. On several accounts, I had my program donate beauty products and raffle items for her events and have volunteered with her to paint nails for the elderly.

Finding new ways to work together and to be in a network of women who are committed to positivity, friendship and doing good in the world is probably one of my biggest joys.

You can shop the the limited edition This Too Shall Pass Face Mask x Pretty Connected Mask Chain ($40-$45): HERE

You can also head to spicychristians.com for more of her collection!

Meet my Muse: Makeda of Glamazon Diaries rocking our Mask Chain!

Makeda Saggau-Sackey of Glamazon Diaries rocking our Lara Mini Chain Mask Strap

Meet my friend Makeda Saggau-Sackey, or glamazondiaries.com. She’s one of the most amazing creators and photographers, and a longtime friend to me and my brand. We’ve hosted events together, done the Women’s March and countless collaborations. She was one of the first influencers to support my Pretty Connected accessories line, rocking both my chain straps and boss rings when we first launched and so graciously agreed to be one of my models for my mask chains. She has incredible style and is a great Instagram follow @glamazondiaries. She wrote this great post introducing herself.

We’ve been through a lot in our almost 10 years as friends and more so then “ally’s”, a word that is being used a lot, we’re family. Our support has always been a two way street and when I think of words like equality, that a great way to look at our friendship, as equals. We’ve created opportunities for each other, supported each other and her wins are my wins and vice versa. We are stronger together.

Pretty Connected on Kathy Wakile’s Podcast and More!

I love when people ask me to be on their podcasts. I’m so used to being behind the scenes and the interviewer that whenever you jump in the talent spot light it’s so exciting. Especially when the hosts are inspiring, bad a$$ women bringing so much light into the world. This month I was on 3 podcasts have 3 very different, relevant conversations that for anyone losing motivation or just needs a good distraction, join us!

1.Eat Live Love Indulge with Kathy Wakile Podcast

Kathy Wakile (@kathywakile) is a woman that needs no introduction. The Italian-American former reality star and author of the cookbook, Eat Live Love Indulge took her love of cooking and bring people together around the table into a podcast on radio.com, where she interviews various guests. I’m so honored to be on this weeks episode talking about my experience in the beauty world and ultimately the expansion of Pretty Connected and how I grew the brand over 10+ years. We talk partnerships, thinking outside the box and how right now a lot of us are pivoting, much as I have over the decade I’ve been in the business. What are my thoughts on the influencer world and advice for anyone starting out? Have a listen: https://podcasts.apple.com/us/podcast/eat-live-love-indulge-with-kathy-wakile/id1478131634

2. The City Confessions, Mariann Yip’s Podcast

Mariann Yip (@Mariann_Yip) is a native New Yorker and influencer, and started The City Confessions to interview various individuals living in New York. For this podcast we dive into the timeline of my career from starting in Marketing at Nars to being an accidental blogger that ultimately landed me several major consulting roles, on-air appearances, starting a non-profit, and my accessories line. I also talk about standing out, building your community, anxiety, and something I notice a lot of women do incorrectly, which is not believe in themselves. Or make excuses why they can’t do it, and how I used to be like that until I got over it and started taking control over my life. Take a listen: https://open.spotify.com/episode/2SEqJOpFitzQdAzk7RFkMG?si=1SaiU2sTQOGpFEk0vyEknw

3. NY Local Guides, Jennifer aka @jenniferscamera‘s podcast

Full discloser, Jennifer (@jenniferscamera) and I recorded this episode before quarantine, back when NYC was fair game. We talk my favorite places, career and get a bit more personal on this episode. She highlighted a quote I say often and one of the most beautiful parts about living in NY… “1 person in New York Can Change Your Life.” It’s my version of nothing good happens from staying in. Nothing beats the social life of NY. It’s so easy to strike up a conversation with someone or meet a friend through a friend that can change your life is something that truly makes my city so special and unique. Cheers to the good old days and may we see them again soon: Take a listen at https://podcasts.apple.com/us/podcast/nyc-local-guides/id1497140823?i=1000468945876

Drew Barrymore Launched Blue Light Glasses for $20

Blue light glasses are the new sunblock for our eyes. And Drew Barrymore just launched a chic line of blue light-blocking glasses as part of her ever growing Flower empire, welcome Flower Eyewear. Exclusive to Walmart, the pairs are under $20. And since we’re all on lock down glued to our phones, computers, TV’s… and other blue light omitting devices this might be a good time to invest. It’s hard to believe I took this photo less than 3 weeks ago at her launch party, back when we were allowed to workout together, hug… time really is a funny thing. Check them out at Walmart.com.