It’s almost here! Our next NewBeauty Live event featuring over 20k in giveaways and the biggest names in beauty! Join us for the ultimate beauty shopping experience!
On Thursday, November 12 at 8 p.m. EST, tune in from the comfort of your home to hear from some of our favorite beauty brands as they demonstrate the latest products and share their knowledge. You’ll also have a chance to win prizes, plus at the end of the evening we send out exclusive discount codes for you to shop!
And then takes her son to vote for the first time and is wearing the same chain!
I’ve been completely stressed about this election and then to have DMs in my inbox saying SJP is wearing your chain to vote! I literally couldn’t be more proud, and honored. Especially since I spent the last week watching Hocus Pocus on repeat! I’ve also been fortunate enough to meet her a few times and she’s just simply the best! Funny enough, the last time we met was at her SJP x Sunglass Hut launch party, which she also wore to the polls. And they’re on sale!
What an incredible moment! Taking her son voting for the first time and our Pretty Connected mask chains got to be a part of it! Here’s hoping more of our youth and country did the same and voted!
Grab a drink, we’re in for a ride! Stay safe everyone!
It’s been a great week of panels for the annual UNFILTERED Experience show and on November 4th, I’ll be on two panels for their live sessions, Master Your Brand and Influencers and Unplugged: Creating Holistic Brand Relationships.
WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel
Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Q & A w/ leading influencers
WEDNESDAY, NOVEMBER 4, – 11:00 am pst/2 pm est – INFLUENCERS UNPLUGGED: CREATING HOLISTIC BRAND RELATIONSHIPS Panel
While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. Yes, data matters – audience fit, engagement, content fit are all very important metrics. But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. How do you cultivate long lasting relationships? Hear directly from influencers how they have nurtured relationships with favorite companies and what are the key tactics you can use to connect in a more holistic way with content creators.
I am so excited to partner with BOY MEETS GIRL + Fashion Our Future to encourage you guys to get out and vote! Early voting in New York has ended so it’s now up to all of us to encourage anyone qualified to get out and vote on November 3rd.
Their campaign, starring Veronica Webb and other strong female leads, featured the BOY MEETS GIRL x PRETTY CONNECTED Dylan Folding Mask + Chain set ($32), with proceeds going to Survivor Corps; which is educating, connecting, motivating mobilizing many affected by COVID-19 to support all ongoing scientific, medical and academic research to find a cure, and help to develop a vaccine.
The most anticipated show from Darren Star, Emily in Paris features our Pretty Connected straps on the show! As many of you know our signature multi-use strap which became popular during the pandemic as the original multi-use face mask chain has been in existence for years! And pre-Covid it was a popular as a bag strap and necklace. I made a custom chain for the show last year, when their costume designer, Patricia Field (who also carries the straps on patriciafield.com), was headed to Paris to film.
Almost a year later, the show is in the top 10 for Netflix! Catch The strap being worn by actress, Ashley Park, who plays Mindy Chen, Emily’s bestfriend. She’s rocking our Pretty Connected chain ($36) as a necklace in Episode 7, 5min in while at dinner with Emily and Camille.
The chain is customized with charms which we do for special orders. For inquiries email us at [email protected]
There’s only a few days left to snag the NewBeauty September TestTube box before we release the next tube at the end of the week. As many of you know I joined the NewBeauty team as a Guest Editor, and have been helping curate their beauty subscription service, TestTube. TestTube is the original, editor curated beauty box and features 8 full + travel size beauty products valued at $180+ for $29.95! The September box is epic and valued at $255!!!!!!!!!!!
TestTube comes out every other month (6 tubes/year). Each box is $29.95 + shipping (or you can subscribe for 1 year for $149.75). While you do have to subscribe to get the tube, you can cancel after the first month — although trust me November’s tube is so epic, you’re going to want to hold onto this membership. Especially in this climate as it’s the most fun way to discover new beauty products at such an incredible deal! Learn more at https://testtube.newbeauty.com/
In celebration of the 20th anniversary of Pink Pony, Ralph Lauren Fragrances continues this important initiative and commitment to the fight against cancer, with an exclusive scent, ROMANCE Pink Pony Edition. Throughout the month of October, Ralph Lauren Fragrances will donate 100% of the profits to the Pink Pony Fund.
As part of the launch I got to attend an exclusive floral arrangement class with Lewis Miller, who is partnering with the brand for an upcoming Flower Flashes, which will be inspired by the fragrance and will pop up throughout NYC during October.
The first Pink Pony “Flower Flash” will pop-up on October 13 in front of the Memorial Sloan Kettering Ralph Lauren Center (RLC). Since its founding in 2003, RLC has cared for thousands of patients making it a beacon for accessible, compassionate cancer care for residents of Harlem and beyond. RLC provides high-quality care in a warm, welcoming, and culturally sensitive environment.
In response to Wendy’s unisex comment, she’s not wrong when it comes to the chains paired with our exceptional female-founded partners listed above. They do sku more feminine. However, our mask chains alone offer tons of more unisex options. Our new Ryan ($30) gunmetal chain launching on Friday, the Dylan plastic chain ($22) in light blue, royal blue and black, as well as the Charlie Chain ($24) in silver (black and gold coming soon!), have been huge sellers for the boys. Although we try not to gender stereotype over here since we’re working hard to have an option for everyone, no matter how you identify. We’re all about personal style!
BIG NEWS! We’re teaming up with the award-winning virtual beauty app YouCam Makeup, as part of their female founder series to bring my signature beauty look to life, virtually!
You can now try on my beauty look with the click of a button! YouCam’s in-app virtual try-on brings my fall beauty look to life through hyper-realistic augmented reality (AR) and artificial intelligence (AI) try-on, inviting fans to experience content in an entirely new way.
The unique partnership my signature two-toned makeup style complete with midnight blue liner and ombre lips, and a special edition photo frame highlighting Pretty Connected’s best-selling mask and multi-purpose chain strap accessories. The interactive try-ons allow fans to experience the trendsetting fall beauty style and chain-link photo frame with a tap of their smart device. This true-to-life digital try-on is powered by YouCam’s advanced AR and AI technologies.
“We are excited to partner with Pretty Connected to spotlight female founder and entrepreneur, Lara Eurdolian, inviting beauty fans to dive into a unique interactive try-on experience through their phones,” shares Perfect Corp. founder and CEO, Alice Chang. “It’s an honor to spotlight female visionaries like Lara, to bring her inspiring story to life through an advanced virtual try experience that connects with fans in a completely new way.”
“I’ve been a longtime fan of YouCam and spent many nights trying on different makeup looks, and changing my hair color with their app. I joined their community more than 5 years ago, to be profiled and collaborate on my signature look was a true honor,” says Lara Eurdolian of Pretty Connected.
I’ve previously partnered with YouCam for my beauty non-profit, Share Your Beauty where for National Lipstick Day we partnered with editors/influnencers to do a drive where they could donate their unused lipsticks to a women’s shelter in the tri-state area. It’s so amazing to be reconnected with my favorite VR makeup app to be spotlighted in their female founders series which debuted with one of my beauty hero’s, Sarah Potempa of the Beachwaver.