Last night was epic. Jamie Kern Lima, Co-founder and CEO of It Cosmetics took us on a confidence journey (complete with passport holder) as the brand welcomed four new products into their ever expanding Confidence collection.
Confidence in a Foundation ($32, 1 fl oz), 48 shades, 24 hours of full coverage in a velvet-matte finish. I watched as it covered acne, hyper-pigmentation and rosacea in the swope of a brush — and oh yes, I highly recommend applying with one of It Cosmetics skincare makeup brushes (brush No707 to be exact). The duo = flawless skin. It’s also filled with skincare loving ingredients like ceramides, peptides, hydrolyzed collage, hyaluronic acid and squalane and great for all skin types including sensitive skin.
Confidence in a Neck Cream ($52, 2.6oz), hits all the buzz words of elastin, collagen, hyaluronic acid, shea butter, ceramides, seaweed extract and niacin to help lift and improve firmness, elasticity and smooth skin. It’s clinically tested to reduce the look of horizontal neck lines and it comes with a face and neck citrine roller. Because citrine takes out the bad energy and puts in the good!
Confidence in a Gel Lotion ($36, 2.5 fl oz), the Hydra-Plumping Skin-Transforming Weightless Moisturizer offers 72 hours of hydration (what, what?) It’s oil-free and light weight for all of those who crave hydration but feel like moisturizers are too heavy and make their skin feel “oily”. It’s velvety smooth and wake up tired skin. And as I still can’t get over 3 days of hydration in one step.
Confidence in a Cream Rosy Tone ($48, 2oz), Surface Cell Renewal Rosy Tone Vitality Moisturizer, which translates to this moisturizer helps wake up dull, sallow skin. Whether that’s due to having mature skin, living on an airplane or you’ve been up partying all night, this moisturizer infuses some instant vitality back into skin. Enhanced with rose tone pigments it also gently exfoliates dull skin and stimulates surface cell renewal for a more youthful appearance.
Before we went through rooms of bubbles, cotton candy clouds and experienced the products in the most magical of way, Jamie Kern Lima talked about Confidence. I mean look at the visuals of this event (this was the Confidence in a Cream Rosy Tone display):