Dove Launches Oxygen Moisture Range to Give Women Hair Confidence


Did you know? 99% of women have resorted to hair “tricks” – from teasing, to fluffing, to tying hair back in a pony or bun – to get the volume they crave? But what do these “tricks” really convey to others about us?

With a little insight from body language expert Vanessa Van Edwards, we learned how to show our most confident selves:

(1) As humans we recognize highly confident individuals by their relaxed, unruffled presence. ‘Hair tricks’ such as flipping, teasing and fluffing, derail a collected demeanor and make women appear frazzled, rattled and out of control.

(2) Most (women) don’t realize that over 60% of our communication is nonverbal, so the more self-assured our gestures and body language are, the more confident we appear and feel.

(3) A strong presence helps others take our ideas more seriously. Without realizing it, women need to know that mindless hair tricks come across as weakness or low-power body language.

(4) Women who rely on hair tricks not only come across as unprofessional, but can also send the wrong signal and indicate flirtation.

Dove wants to give women the #HairConfidence they need without the “tricks”. Using Dove’s Oxygen Moisture collection, hair is left looking moisturized with 90% more body and fullness after just one wash. No hair flips or teasing necessary!