Because everyone loves an infographic… Herbal Essences worked with Wakefield Research to survey 1,000 women ages 18-35 and found that showering in the morning can have a more positive impact on the rest of you day then you may expect. In fact, 9 out of 10 American women agree not only does it transforms the rest of their day, but it is also one of the few moments where they can truly “escape.”
The survey found that after an enjoyable shower experience:
- 69% of women feel relaxed
- 56% of women feel prepared for the day
- 52% of women feel happy
- 50% of women feel attractive
According to the survey, women who buy products for their scent are more likely to have gotten intimate in the past month (76%) than those who did not (68%), and scent-purchasers are more likely to:
- Consider themselves social (65%) vs. those who don’t purchase products for scent (48%)
- Consider themselves spontaneous (38%) vs. those who don’t purchase products for scent (19%)
- Have exercised in the past week (81%) vs. those who don’t purchase products for scent (72%)
Overall, 85% of women FREQUENTLY purchase shower products solely for scent, and women overwhelmingly prefer a fruity scent (61%) to floral one (39%).
According to the survey, more than half of American women (54%) admitted that being stressed out is the number one reason they are likely to spend more time in the shower than usual over other instances such as a girl’s night out, vacation, before an interview and even before getting intimate with someone. Plus, women are willing to do what it takes to sneak in some more time under water with 59% running late at least once per week.
Most American women agree that the following three factors make for a more enjoyable shower experience:
- 70% want to adjust the water temperature
- 68% want to take their time
- 68% want to use products that make them smell and feel great
Other Fun Facts from the Herbal Essences Survey Reveal:
- 65% of American women think skipping a shower would have a worse impact on their day than skipping breakfast
- 71% of women find a specialty showerhead to be the most desirable shower luxury followed by mood lighting (15%)
- Time Out: American women spend an average of 19 minutes in the shower each morning
Well I hope you’re as inspired as I am to take back the morning showers! Learn more about Herbal Essences at herbalessences.com