When it comes to a woman’s beauty habits, it is a mother’s influence that means the most. While today’s society is often dominated by celebrity culture, or viewed as such, the study unveils that it is the real relationships in a woman’s life that leave the strongest beauty impression.
The new Dove Beauty Stories: Four Generations campaign and film encourages women to honor the women in their lives that have taught them how to live beautifully. In celebration of the iconic Dove Beauty Bar, a product that has been passed down among women for nearly 60 years, the campaign is set to inspire the next generation with the lessons, tips and advice they have learned through the power of storytelling.
Now through Mother’s Day, Dove is calling on YOU to share your own #BeautyStory and celebrate the real women that have inspired you. The socially driven campaign will culminate on Mother’s Day where women will have the opportunity to pay homage to their mothers and the beautiful lessons they taught them. Watch the Dove Beauty Stories film on YouTube and be inspired to share your own on Instagram, Facebook or Twitter using #BeautyStory.