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Style Coalition & Robert Verdi host Fashion 2.0 Awards. And the winner is…

Robert Verdi hosts the Fashion 2.0 Awards

Last night, the fashion community gathered at Merkin Concert Hall in NYC to celebrate the most digitally inclined fashion brands at the fifth annual Fashion 2.0 Awards. Robert Verdi hosted the evening with a special keynote presentation by Zac Posen. Coco Rocha, Ruthie Friedlanderm and Jeannie Mai were

NYFW: Go Red For Women! Backstage at the Red Dress with Joan Jett, Taryn Manning, AnnaSophia Robb…

Lara Eurdolian, Joan Jett Heart Truth Red Dress showLiterally every season during the fall shows I look forward to the Go Red for Women Heart’s Red Truth fashion show. Considering heart disease is the #1 killer of women it’s so great that so many celebrities, designers and women come together to team up with Go Red For Women and raise awareness for this great cause. 

Magnum Gold Collection launches on Rent the Runway!

I think I was in heaven last week as I noshed on MAGNUM Gold ice cream bars and got a preview of Rent the Runway’s carefully curated MAGNUM GOLD Collection. The collection features over 75 golden items, including an exclusive replica of the $1.5 million, 24-karat gold gown designed by Zac Posen for the “As Good As Gold?!” film worn by Caroline Correa.

1.) Zac Posen's one-of-a-kind, 24-karat gold gown inspired by MAGNUM Gold?!  Valued at $1.5 million.  2.) Zac Posen's sketch 3.) Zac Posen's ready-to-wear version $2,990
1.) Zac Posen’s one-of-a-kind, 24-karat gold gown inspired by MAGNUM Gold?! Valued at $1.5 million. 2.) Zac Posen’s sketch 3.) Zac Posen’s ready-to-wear version $2,990 (avl for rent for $350).

I was allowed to try on as many of the dresses as I wanted to (which was basically all of them) labels like Nanette Lepore, Haute Hippie and the AMAZING Zac Posen ready-to-wear version (available to rent for $350)!  

Zac Posen Outfits John Frieda Precision Foam Colour

John Frieda, Zac Posen

If you followed Fashion Week as closely as we did, you will distinctly remember the vivid hair colors featured at the Zac Posen show.  Backstage, John Frieda Hair Care used rich shades of Precision Foam Colour to enhance the already breathtaking color of these models’ blonde, brunette, red and black tresses to create a truly memorable, color drenched look that complimented the vibrancy of Posen’s clothing line.

John Frieda, Zac Posen

Now, the two are partnering to once again create the “it” look of the season.  For a limited time, Precision Foam Colour collection will literally be wearing Zac Posen’s designs.  Each limited edition box features one of four prints, all handpicked by Posen to complement

Heart Truth: Celebs Kick off NYFW with Red Dress Collection


Infamous for kicking off NYFW, every fall fashion week season, The Heart Truth Dress Red Dress Show premiered this eve at Hammerstein Ballroom in New York City. With celebrities as models, A-Listers walked the runway in the name of healthy hearts reminding women everywhere of their role in the fight against heart disease. This years lineup included Kelly Osbourne, Kendall Jenner, Kris Jenner, Kylie Jenner, Toni Braxton, Jillian Michaels,