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Front Row at St. Louis Fashion Week

St. Louis Fashion Week

If you follow me on Instagram, you know I’ve been in St. Louis for the past week. I flew in for their Fashion Week and to host the after-party and am so beyond inspired and excited by everything coming out of that city. Alive Magazine planned my entire trip and the fashion show itself and they should be so proud of what they created. The sense of community and level of quality and detail rivals new york.

Style Mondays: Mixing Prints and Textures

Timo WeilandFor the past few season’s prints on prints, mixing textures and colors has been all the rage. And you can read all the articles about “how to do it” but my best advice is to just experiment. Sometimes you’ll hit the jackpot and other times it will be an epic fail. It’s just the nature of

Style Monday: Flammed Out for Icons+Idols

Happy Monday everyone! What a night with the VMA’s being in NYC last night. For this weeks #StyleMonday it seemed only appropriate to post last night/this AM’s outfit live from the red carpet of In Touch Weekly’s Icons and Idols VMA after party. I had the privilege of partnering with COVERGIRL as their red carpet corespondent for the event — celebrity interview highlights coming up soon, but first, the outfit, the hair, and of course the makeup (and nails!).

Lara Eurdolian, VMAs, Covergirl red carpet corespondent, Icons and Idols

It’s the VMA’s so I was channeling my inner glam rocker (hence the hair), but instead of the conventional black on black, I went with more of a feminine white on white. From the moment I saw this Leila Shams beaded skirt

NYFW: Timo Weiland Fall 2013 Backstage & Runway

Timo Weiland Fall 2013 Backstage Beauty

Timo Weiland didn’t miss a detail in their Fall 2013 look. It started backstage where MAC artist Chantel Miller was priming skin to give it a soft sheen while being careful to not over do it, as the make up looks were inspired by “feminine tomboys”. Hair had a bit of volume and some subtle waves, a kind of careless texture that you would covet from the girl who doesn’t fuss too much courtesy of L’Oreal Professional stylist Joesph DiMaggio. Zoya was on the scene with their Pixie Dust polishes creating a nail look that

W Hotels announces partnership with the CFDA {FASHION INCUBATOR} program

It’s hard to believe I started this week in Colorado and now have been so embedded in New York Fashion Week, I’ve hardly had a second to post about the amazingness that has been this week. On Wednesday morning I flew in on a red-eye (what a terrible) and bolted to the W Hotel in Times Square, for the unveiling of their big announcement with CFDA.

Nestled in a deconstructed EWOW Suite, Carlos BecilVP North American Brand Management, W Hotels, and Steven KolbCEO, CFDA, announced a new, fashion forward partnership between W Hotels and CFDA {FASHION INCUBATOR}. As some of you may know the incubator program provides support and major resources and contracts to promising fashion talent to help them grow and sustain their business.

Steven Kolb, CEO, CFDA

W will bring {FASHION INCUBATOR} designers out of New York City and into markets that are important to growing their businesses. The partnership will travel {FASHION INCUBATOR} designers to W Hotels around the country for fashion showcases and special events, providing exposure to new retailers, media and consumers to drive sales. Additionally, {FASHION INCUBATOR} designers will benefit from W’s deep-reaching digital and brand marketing channels.

FIT reunion! Hanging out with Daniel Vosovic

And it gets better! Double surprise for me when I walk in and Daniel Vosovic is there and one of the very talented designers partaking in the {FASHION INCUBATOR} program.

Fun fabulously dorky LARA/DAN fact: Before Daniel was on Project Runway, wrote his book and produced his namesake collection, we we’re RA’s together at Fashion Institute of Technology.

My congratulations go out to all of the other designers/labels in the program as well: Ari Dein, Burkman Bros, Emanuala Duca, Isaora, NUMBER: Lab, Reece Hudson, Timo Weiland and Whit. Rock it!

{Mood boards!}

Thank you W Hotels/CFDA for having me!

Are You Ready for New York Fashion Week?

I am, I am! Ehhhhhh! The Spring 2012 shows are upon us, and I just got my official press pass to Mercedes-Benz New York Fashion Week! Joining all the big-wigs of the fashion industry, I’ll be covering the makeup backstage and the fashion shows. IMG has posted the official schedule for Lincoln Center’s Damrosch Park for September 8th-15th, and announced some exciting first timers to the venue including J. Crew (are you as excited as I am?), Honor, Candela,