If you haven’t visited the Samsung’s flagship store, 837 in the Meatpacking district, add it to your list. Especially if you have people in town visiting. It’s an experiential space (as in they don’t sell merchandise or do repairs), where you purely go to experience and test out all the Samsung offerings and virtual reality launches. And also hosting an amazing series of events! I was totally booked Thursday night and am devastated I missed Diplo performing. Although Charlie did get to meet Jeremy Scott and Paris Hilton thanks to our friends at Moroccanoil and the Daily Front Row so rest assured we had our reasons. Although I die for breathing the same air as that hunk.

In addition to the amazing lineup of chefs, artists and creatives they have coming through the store is all of the experiences inside including the virtual reality roller coaster — where you put the VR headset on and sit in a moving chair that makes you feel like you’re on the real thing. There’s also a photobooth that pixilates and reflects your image over the giant screen in the store — you can see below mine with my dad from when he visited New York.