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Trend Alert: Floral Finds Under $50!

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1. Floral Print Wedge Sandals $30 at Forever 21 2. LOVE Floral Print Cropped Tee $30 at River Island  3. Kate Spade Hello Sunshine Floral iPhone Case $40 at Neiman Marcus 4. Hippie Laundry Floral Denim Cutoff Shorts $19 at Tillys 5. Vase– Threshold Honeycomb Vase $12.99 at Target

Fictional fashion icon Miranda Priestly said it best “Florals. For Spring? Groundbreaking” Clearly dripping with sarcasm this states the obvious, we aren’t reinventing the wheel when we look to this as a trend in the warm weather months.  Every spring we

Enter to be the next ROXY Girl and meet their Pro Surfers, Kelia and Monyca

ROXY Pro-Surfers, Monyca and Kelia

Meet Kelia and Monyca, two of Roxy’s Pro Surfers who are living the dream! The ultimate Roxy dream that is. They travel to exotic locations (they we’re just in Spain and Australia and have a trip planned to Tahiti!) to surf and do photo-shoots for the brand. At the moment they are in NYC to promote the brands latest endeavor: Finding the next Roxy girl!

Earlier this month I posted about Roxy’s ‘Let the Sea Set You Free’ competition for the chance to live the dream of a Roxy girl.  If you haven’t had a chance to enter online yet… tomorrow, March 30th from 2-4pm Teen Vogue editor Mary Kate Steinmiller is hosting an event in celebration of the “Let the Sea Set You Free” competition at Roxy’s Soho store in NYC. You can meet Kelia and Monyca and find out what it’s like to be an official Roxy girl and enter in person. The prize up for grabs is a trip to France for the Roxy Pro surf competition, and

Roxy Summer 2012 Collection: Let the Sea Set You Free Contest

What’s more fun then getting a Roxy bathing suit? Getting one to decorate one! At the recent Roxy Summer 2012 preview, my fellow bloggers put our DIY skills to the test and pimped out some bathing suits. I went for some fancy stitching, coupled with a whole lot of shells on the bottom. Provided my new pink bikini will probably self-destruct in the washing machine, I’m still quite proud of myself!

In between stitching my new suit, I perused the room draped in the Roxy Summer 2012 Collection. It doesn’t matter the temperature outside, there’s nothing that puts me more in the mood for Summer, then Roxy. Board shorts, rompers, beach cover ups… the collection makes me want to move to beach and never look back. Although I’m past the stage in my life where I could ever pull off tie-dye or more of the hippyish styles.

{My new customized pink Roxy original}

The collection is themed ‘Let the Sea Set You Free’, and to celebrate Roxy is launching a global social media campaign and competition to win a  life-changing adventure which includes a trip to France for the Roxy Pro surf competition, the opportunity to learn to surf and additional prizes including a mystery trip! Girls over the age of 18 can enter by submitting videos, photos and essays that creatively demonstrate why they embody the ROXY spirit on the “Let the Sea Set You Free” contest site, www.roxy.com/seaforyourself to enter.

{Inside the Summer 2012 Roxy Launch Event}

{Kind of obsessing over the iPhone covers}

More images from the ROXY Summer 2012 Look Book:

Participate in Roxy’s Clothing Drive for Clothes4Souls, Plus Meet Olympic Gold Medalist, Torah Bright!

Snow and surf brand, Roxy, will be kicking off their winter clothing drive for Clothes4Souls today in New York City.  From December 1-23rd, bring in a piece of gently worn clothing into a Roxy NYC retail locations (Roxy Soho, Roxy Times Square and Roxy Fifth Avenue) for Clothes4Souls and receive 40% off Roxy denim.

To celebrate this initiative, tomorrow, December 2nd from 3-5pm, Roxy and Clothes4Souls will kick off their Winter Clothing Drive at the Roxy Times Square store with Roxy’s denim guru, Mark, and Olympic Gold Medalist, Torah Bright. The duo will be on hand to help give style tips and answer customer’s denim questions.  Customers will also be able to decorate their denim at a DIY table – pick it, patch it, sew it, distress it!


Roxy Spring 2012 Preview

Recently, I got an advanced peak at Roxy’s Spring/Summer 2011 collection and I am excited to share the collection with you. Roxy holds a special place in my heart, as it was where I had my first internship when I was in college. At the time, part of the perks of being an unpaid intern was getting to raid the samples closet (which just happened to be my size!) before they we’re even available to the public (once the sales team was of course done with them). Needless to say there was an extreme cool factor to be rocking a Roxy outfit before it was even released. If I still had that hookup, here’s what I’d be snagging from this collection:

I’m so into printed leggings, relaxed of the shoulder tops, and all kinds of in love with that white top pictured above! Now all I need is a tan.

Preview the whole look book below and share your favorite looks…