Roxy Summer 2012 Collection: Let the Sea Set You Free Contest

What’s more fun then getting a Roxy bathing suit? Getting one to decorate one! At the recent Roxy Summer 2012 preview, my fellow bloggers put our DIY skills to the test and pimped out some bathing suits. I went for some fancy stitching, coupled with a whole lot of shells on the bottom. Provided my new pink bikini will probably self-destruct in the washing machine, I’m still quite proud of myself!

In between stitching my new suit, I perused the room draped in the Roxy Summer 2012 Collection. It doesn’t matter the temperature outside, there’s nothing that puts me more in the mood for Summer, then Roxy. Board shorts, rompers, beach cover ups… the collection makes me want to move to beach and never look back. Although I’m past the stage in my life where I could ever pull off tie-dye or more of the hippyish styles.

{My new customized pink Roxy original}

The collection is themed ‘Let the Sea Set You Free’, and to celebrate Roxy is launching a global social media campaign and competition to win a  life-changing adventure which includes a trip to France for the Roxy Pro surf competition, the opportunity to learn to surf and additional prizes including a mystery trip! Girls over the age of 18 can enter by submitting videos, photos and essays that creatively demonstrate why they embody the ROXY spirit on the “Let the Sea Set You Free” contest site, to enter.

{Inside the Summer 2012 Roxy Launch Event}

{Kind of obsessing over the iPhone covers}

More images from the ROXY Summer 2012 Look Book: