It’s been an exciting few months of events, launches and rebrands! I’ve been on the road so much it’s been hard to keep up but here’s some of the highlights!
FRANCOIS NARS Book– The founder and Creative Director of NARS has launched his photo-autobiography. A three year passion project that captures the most defining moments and images from his career as a makeup artist, photographer and creative director. The book is a stunning collection of visuals filled with our favorite NARS campaigns and iconic models who have worked with the brand. The book is $85 and available at lordandtaylor.com
Space NK “Autumn Beauty Edit” – Coming to every Space NK location in the US and online, mark your calendars for September 9th for their Beauty Edit event. It’s your chance to meet the experts behind the brands for makeovers, advice and tips. And exclusively for the event and online, while supplies last, shoppers that spend $250 or more you will receive the limited edition Space NK Cosmetic Bag filled with over $400 worth of must have beauty product samples from 29 brands they carry including Hourglass, Kevyn Aucoin, Diptyque, Smith & Cult, Lipstick Queen, Ouai, R+Co, Rodial, Sunday Riley and more!
Sephora Collection Rebrand – I love Sephora and I’ve being using their liquid lipsticks forever! The brand hosted a re-launch party last night and announced an exclusive Instagram handle for their namesake brand, @SephoraCollection. After launching 18 years ago — can you believe it’s been that long?!?! You’ll see new packaging, products and fun website features all broken down on their site, HERE!
It Cosmetics has gone mini! It makes me so excited they have launched a travel size of all their top sellers. Don’t get me wrong, I never want to be without their Your Skin But Better CC Cream with SPF 50+ but the monster size has been a makeup bag challenge. And with how much I travel I’m so pumped they have launched a travel size collection! Also in other big It Cosmetics news (which you probably heard), L’Oreal bought them!
DevaCurl Rebrand – My favorite (yup, I used the word favorite) curly hair brands has new packaging, and website update that now includes a blog and youtube channel. We’re a family of loyalist to their No-Poo Original and Gel for as long as I can remember — my sister, the curly hair queen, more so then me. She has been exclusively using their products for over a decade and anytime I try to get her to test out other curly hair products for me she’s utterly uninterested. DevaCurl also debuted a new product, the Wave Maker Touchable Texture Whip, which is designed to add texture and volume and frizz free waves when applied to damp/wet hair. I just got it and will try it soon and report back.
Fresh Turns 25! Can you believe it? At the beautiful 25th Anniversary party for the beloved skincare brand they the launch of a new range, Vitamin Nectar — starting with the Vitamin Nectar Vibrancy-Boosting Face Mask. It smells like citrus and exfoliates and brightens to wake it up skin.
The Red Door by Elizabeth Arden update – They have a new name, from Elizabeth Arden Red Door Spa they are now The Red Door by Elizabeth Arden and have a new logo which you’ll see as part of the rebrand. They have also partnered with omni-channel to offer guests the best in beauty and wellness, in and outside of the salon and spa locations. Whether you’re throwing an office party or bachelorette, Elizabeth Arden can host your next event or come to you. Mani’s, facials, massages… cushy robes, gift bags and all they are ready to help you plan it all or come to you! This service is currently available in NYC, Chicago, Boston and coming soon… DC! Learn more partybeautiful.com.
Oribe launched makeup! The award winning hair brand recently launched a makeup collection consisting of two illuminating face palettes, three nail lacquers, and three cream lipsticks, Lip Lust. Okay it’s been about a month so it may be old news to some of you but I finally got my hands on the Lip Lust, The Violet shade (which is more of a wine shade then violet) and could not be more excited!!! Also stay tuned for more — rumor has it a skincare, body products and hair tools are on the next!
Smith and Cult – From a nails brand to adding in lippies, now for fall Smith & Cult is expanding to an eye range which includes the Book of Eyes Eye Quad eyeshadow palettes in 4 shades, B-Line Eye Pen in 3 shades — Still Riot (charcoal), Rush to Whisper (Steel) and The Shh (Deep Sable), and Lash Dance Mascara. The 411 on Allure.com.
Tweezerman got a makeover on their website and sent me an engraved brush with my name to celebrate. Thanks Tweezerman! Check out the new site at tweezerman.com.
In case you missed it Max Factor is back in a limited capsule collection. You can read my review HERE.
Lastly all I want in life is Pat McGrath’s Lust 004 Lipstick Kit. From BryanBoy to Naomi Campbell, every celebrity thats rocked the soon-to-launching lip has me so jealous!!!!!!! It’s available at Sephora starting September 8th for commoners, and September 6th for Sephora VIB and VIB Rouge members. Sign up for notifications at Sephora.com.