NARS Powermatte Lip Pigment featuring Bella Hadid and Justin Gossman

Bella Hadid and Justin Gossman lead the NARS 2017 campaignOMG I’m getting some serious feels for NARS‘ latest campaign featuring Bella Hadid and Justin Gossman. Her makeup, his jewelry and overall vibes are goals — I literally want bangs and I am totally feeling her Joan Jett vibe. And totally into Justin Gossman channeling his inner Jim Morrison. Shot by NARS Founder & Creative Director, François Nars, the campaign was inspired by 1970’s rock and roll. The duo are the campaign models for NARS Cosmetics’ Fall 2017 collection and the imagery was all over the launch party for NARS new POWERMATTE Lip Pigments. These lippies don’t launch until July so here’s a sneak peek!

These are NARS’ first true liquid matte, and features full coverage, high-impact lipcolor in a range of 20 shades. I love the wand, it’s not too fluffy or cushiony so I feel like I have control over it since you want precision when it comes to this formula. It’s long lasting and flexible to apply and then dries but is still comfortable to wear.

Nars powermatte lip pigment launch party
Nars powermatte lip pigment launch party at the jimmy at james hotel

It’s definitley super matte though, so don’t expect any kind of hydration like any other true matte lippie. It’s long wearing and the color range is exquisite. Swatches and some of our favorites for the launch below!

nars powermatte lip pigment swatches

The event happened at The Jimmy at The James Hotel. It was national selfie day and the lighting was exquisite on the rooftop so above I’m with Kellie Brown from who is rocking shade Star Woman (Vivid Blue Red), I’m wearing Light My Fire (Vivid Orange Red), below I’m with Tonya Mann, who is rocking Get It On (Tan Rose).

Not just a blogger but also an exceptional vlogger, Kellie created an upic youtube recap or our night ogether including the NARS Party. Check it out below!

The new NARS Powermatte Lip Pigment ($26) will be launching July 5, exclusively on the Sephora Mobile App, July 6 at NARS boutiques and, and July 13 at Sephora and