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Blake Lively Named September Cover Girl in Eva Chen’s Inaugural Issue of Lucky Magazine

Blake Lively the cover of Lucky Magazine

I was recently being interviewed on my closet  and was asked if I could raid any celebrities closet who would it be. Blake Lively was at the top of that list. Sure,with that flawless everything and long locks, she can make a basic white tank and black leggings look runway chic (it’s true, I’ve seen it in person). But seriously, I have major clothing envy

Pretty Connected featured in Lucky Magazine!

Remember back in March when I hosted the grand opening of the NEW Pandora store in NYC with Lucky Magazine? If not, pretend (you can see the post HERE). Well turn to page 46 of the June issue of Lucky Magazine — now on stands (or see below, or visit LuckyMag.com…) and bam, there I am!

Lara Eurdolian, Lucky Magazine

PC Hosts PANDORA Grand Opening with Lucky Magazine

Lucky's Accessories Editor, Melissa Lum, Lara Eurdolian
Me + Lucky’s Accessories Editor, Melissa Lum

On Thursday night, I partnered with Lucky Magazine to host the grand opening of the new PANDORA store in SoHo alongside Lucky’s Accessories Editor, Melissa Lum and fellow blogger, Helena Glazer of Brooklyn Blonde. It was a charmed night, filled with bubbly, shopping and some of the most delectable cupcakes I’ve had to date. (Note to self, next time I’m in Williamsburg, stop by Sips & Bites).

PANDORA I’m huge into customizing and personalizing your own looks so imagine how much fun it was to host an event where guests literally had hundreds of charms to choose from. Plus, much like me PANDORA is all about mixing and stacking jewelry from rings, to bracelets to necklaces so I had a blast helping fans play dress up. And then there was the stories… one customer was telling me how every year for her birthday her boyfriend buys her a new charm. Another had been collecting them since High School and was almost done with her bracelet.


Naturally, I have a few PANDORA favorites — which PANDORA created tent cards throughout the store to note our Lucky Picks! My first and foremost is the Royal Crown necklace

3/7: Join Pretty Connected + Lucky Magazine for the PANDORA Grand Opening

I’m so excited to be partnering with Lucky Magazine for the Grand Opening of the PANDORA store in SoHo! From 6-8pm join Lucky’s Accessories Editor, Melissa Lum, fellow blogger, Helena Glazer of Brooklyn Blonde and myself for some bubbly, shopping and giveaways.

Pandora & Lucky invite, lara eurdolian

Hope you can make it!

PANDORA, 494 Broadway (between Spring & Broome).

Spring Preview: G.H. Bass & Co.


Founded in the 1870’s, G.H. Bass & Co (named after it’s found Gearge Henry Bass) is a brand with true american heritage. What I appreciate most about the collection is while the label has evolved, (especially in their color range) it’s still a classic brand showcasing their iconic weejuns (the original penny loafer), saddle shoes and boat shoe styles. Combining New England prep, rugged outdoor design there are some new modern

12/6 – 12/8 NYC Shopping Event: Lucky Magazine presents Lucky Shops #LuckyShopsNY

I. can’t. stop. shopping. It’s a problem, or rather it’s sample sale season! First came black Friday (which I hid from), then came the Rag & Bone sample sale (which I broke spending records), Friday is GiltCity’s Warehouse Sale and finally — and yes, this has got to be my last shopping quest of the month — we have Lucky Shops! (I’m cut off from all other sample sales.)

PC Celebrates Lucky Magazine’s NEW Ultimate Style Guide

Friday night, I joined Beauty and Fashion News Director of Lucky Magazine (who’s actually my favorite beauty editor), Jean Godfrey-June for the kickoff of Lucky’s NEW Ultimate Style Guide.

I know what you’re thinking, isn’t that what they produce every month in your subscription? Yes, and no — unlike the magazine (which focuses on what’s new, trends and where to buy/shop), there’s no selling in The Ultimate Style Guide (I’m talking no outfit credits, prices or where to purchase info). Instead, it’s is all about showing you how to style and accessorize similar pieces you already own (or will want to own after reading). It also covers their favorite beauty products, tips and secrets. Laid out like a magazine but organized like a book, the guide is separated into 13 chapters (each article: dresses, jackets, bags… to beauty; hair, skin, makeup have their own section) to give you “Every Fashion & Beauty

Lucky Shops 2011 VIP Night Recap

Makeda from Glamazon Diaries, Lara (me), Eileen from Miss Who Ever You Are

What an exciting weekend! Friday night I was one of the featured bloggers for Lucky Magazine’s Lucky Shops VIP event (you may have noticed me tweeting up a storm).  I partnered with the publication to serve on their blogger committee which was nothing short of fabulous; I was so honored to be working with them.

The VIP event kicked off the annual Lucky Shops, which is 3-day shopping event, where dozens of our favorite designers sell their merchandise at up to 70%! It’s a fashionista’s dream, which NYC is not short on; so needless to say, it was packed.

My fellow committee members included  (check out their awesome blogs!): New York Girl Style, Miss Whoever You Are, My Style Pill, The Beauty File, Cheetah is the new Black, Nubia’s Nonsense, Audrey Allure, Honestly WTF, Cheap Chicas, Platinum Blonde Life, Style Cusp, Glamazone Diaries and of course myself, Pretty Connected.

On the red carpet...
Bloggers unite!

I met the glam team at Bloom Beauty Lounge to start the night out right with some blow-outs and styling. I went with my signature blowout with a some added curls and volume (I call it the Victoria’s Secret model blow-out) to compliment my awesome outfit  [Shirt/Shorts/Boots: Nicole Miller; Tights: Joe Fresh; Necklace: Banana Republic; Belt: The Limited]. Once our hair was red-carpet ready, that’s just where we headed — to the red carpet where we joined the likes of  Bridget Moynahan, Kaylee DeFer, Iman, Susan Lucci, Rachel Roy, Katina Bowden, and Erika Dasher to have our pictures taken and have exclusive coverage opportunities. Then on to go shopping!

Brandon Holly, Mary Alice Stephenson and Mrchy Bloom
30 Rock star, Katina Bowden
My Lucky Shops Outfil {Nicole Miller Shirt/Shorts/Boots}

I invited a few friends at the event and we bee-lined it to Rebecca Minkoff, and all walked away with a new purses. We circled the ground floor and then made our way upstairs to the Hunter Dixon booth. I’m new to their designs but am keeping them on my radar since I wanted everything in their booth! After settling on a pair of pants and skirt (my dates bought up just dresses and tops), it was time to move on. Two Lucky Shop shopping bags full later, I was cut off.

In love with my new Rebecca Minkoff bag!

We then headed to the Lucky Shops after-party at the Crosby hotel for a private advanced screening of Jane by Design starring Erica Dasher, Andie MacDowell and a whole lotta good looking men. As someone who probably doesn’t watch enough television, let alone ABC Family, I found it entertaining and fun without being cheesy (as I find most shows geared towards teenagers to be). If follows unpopular (although very fashion forward) high school student, Jane (Erica Dasher) as she applies for a fashion internship and instead mistaken for an adult, accidentally lands a part-time job. For the love of fashion, I’m sure this show will suck me right in — although it doesn’t premiere until January 23rd, so you’ll just have to wait to see what I’m talking about.

Moi with Jane by Design star, Erica Dasher
Q&A with Jane by Design star, Erica Dasher and Costume Designer, Olivia Miles
More Blogger Love: Christine from Tineey.com, Makeda from GlamazonDiaries.com, and me

Thank you Lucky Magazine for a great night and the amazing opportunity to work together!

Win VIP Tickets to Lucky Magazine Ultimate Shopping Event, Lucky Shops (+15% off tickets)

Where: HIGHLINE STAGES, 440 West 15th Street, btw 9th and 10th Ave., NYC
When: NOVEMBER 4-6: Nov. 4th, VIP Party 6-9pm (tickets $150); Nov. 5th, 10am-6pm (General Admission tickets $27.22); Nov. 6th, 11am-5pm (General Admission tickets $16.33). 2-Day 11/5-11/6 Shopping pass $32.66.

Enter PCbeauty at checkout for 15% off tickets

Mark your calendars New Yorkers, it’s almost time for Lucky Magazine’s annual shopping event, Lucky Shops! Now in its 8th year, from November 4-6, you can enjoy savings of up to 70% off on merchandise from this season’s hottest designers including Milly, Rebecca Minkoff, Yumi Kim, Rebecca Taylor, Tracy Reese, Foley + Corinna (and many more!).  Mixed in with some music, cocktails and giveaways (and did I mention it’s being hosted at the Highline Stages!), it’s going to be the most fun shopping event of the season.

And I’m thrilled to announce that I’m partnering with Lucky Magazine and am on the Lucky Shops NY Red Carpet Blog Committee! Part of my perks is I get to offer all of my readers 15% off general admission tickets (prices range from $16.33 to $32.66). Simply visit luckyshopsny.eventbrite.com and put in code PCbeauty at checkout to redeem this discount.

WIN IT! Now for the fun part!

I’m giving away two tickets to the VIP red carpet opening night gala on November 4th from 6-9pm ($300 value) to one lucky Pretty Connected fan.

To enter, leave a comment and I’ll be choosing one lucky winner on October 18th. Fans, friends, family, acquaintances are all are welcome to enter. Good luck!

Help me spread the word! Show me some love on Facebook (Facebook.com/prettyconnected) and twitter (@PrettyConnected) and let your friends know about Lucky Shops and my discount. Together lets make this the most fun Lucky Shops yet!

For more information, tickets and official designer line-up visit luckyshops.com. See you there!

Official Rules –> 

DVF at Lucky FABB + TODAY ONLY 20% off Harper-Connect Bag!

DVF at Lucky FABB showing off her NEW Harper-Connect bag

Last month, the Pretty Connected team attended Lucky Magazine’s 2nd annual Fashion and Beauty Blogger (FABB) Conference. Highlight of the day was keynote speaker Diane von Furstenburg, who’s all around fabulousness inspires us to no end.

Her energy, her innovation and her support of women motivates us to be the entreprenuers we strive for at Pretty Connected –especially with our recent incorparation of our sister consulting company, Pretty Social (website and more info to come!).

We’re so used to women in this industry being powerhouses or workaholics (we’re slightly guilty of that), so to see the mother-ship of powerhouse women be so calm, collected and balanced made us hang onto her every word and feed off her advice. She stood before us composed, head to toe in her signature label; slim, tan and gorgeous (as always), spreading her message of ‘you can have it all; a great career, a wonderful family and healthy lifestyle’.

As she spoke out to a room of 250 predominantly female bloggers, she listed these three things all women should have (surprisingly enough a DVF wrap-dress was not one of them):

1. The most important relationship you will ever have is the one you make with yourself.

2. All women should have children.

3. It is very important for women to have an identity outside of their career.

DVF Harper-Connect bag

To each their own on #2 (especially since we’re not there yet, but look forward to that day), but we couldn’t be more thrilled and in agreement over #1 and #3; which we take to heart as we navigate to find a healthy work/life balance.

She also made a great social media point about when she tweets (yes when she signs ‘love Diane’ at the end of the tweet, it’s actually her!), that the non-sales, non-promotional, more heartfelt tweets are always the ones that get the most attention and responses!

She also took a moment to show off her new DVF Harper-Connect bag, which looks like any other gorgeous, well constructed, perfect-sized everyday bag and then opened it up to display that it doubles as an iPad case! To die for! And exclusive today only (September 29th) on DVF.com,  she’s offering the bag for 20% off!!!! Use the code HARPER20 at checkout to redeem.

So if you have the means, take advantage. We’ll be infinitely jealous of all who do!

Also on our radar, is the new DVF fragrance, Diane, which debut last week at Bloomingdale’s. Described as a floral woody scent that combines the Mastery of the Frangipani Flower with the Softness of Violet Leaves, I’m not sure what that means, but it sounds divine!