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Mercedes-Benz Launches Two Fragrances for Him

Mercedes-Benz fragrance

Hosted earlier this month at The Doubles Club in NYC, Mercedes-Benz was joined by industry publication, Beauty Fashion magazine for the launch of their latest mens fragrances available exclusively at select Dillard’s stores.

Maria Sharapova Announced as the New Face of Avon Luck Fragrances

Avon Luck Fragrances, has two new scents for Him and Her that will be launching this fall with the gorgeous tennis sensation Maria Sharapova as the new face of the collection!  The fragrance celebrates life’s good fortune, memorable events and endless possibilities.  Sharapova, a world renowned athlete, humanitarian and business woman knows a thing or two about luck! (She did after all just win the French Open — although that may have been more skill then luck).

International tennis sensation Maria Sharapova named the face of Avon Luck fragrances for him and her

Anna Sui Launches new Perfume, La Nuit de Boheme


Last night, I joined Anna Sui at her store in SoHo for the launch of her latest fragrance, La Nuit de Boheme. Some of you may remember La Vie de Boheme which launched last year as part of Sui’s partnership with Interparfums which captured the world of the Romantic Bohemian.

Thierry Mugler launches Next Generation of Alien

Thierry Mugler Alien Eau ExtraordinaireLast month, Thierry Mugler launched their latest Alien fragrance, ALIEN Eau Extraordinaire. Combining three revelations floral (Tunisian neroli and Italian bergamot tea), woody (honey tone accents of the Tiare flower and Cashmeran, which has warm and woody characteristics) and amber (combining white amber with heliotrope); it’s the floral notes and hint of orange blossom from the Tunisian neroli thats arise the most for me.

Dolce & Gabbana Launches Dolce Fragrance for Her

Dolce & Gabbana Dolce fragranceThis entire week I have been doing some major spring-cleaning. From boxing up my winter clothes to transitioning both my closet and beauty products for for spring. It’s also the time of year when I take down some of my heavier winter fragrances off of my vanity — I love my musky, woodsy and dare I say more masculine scents for the winter but come warm weather, I want to be showered in clean, pretty fragrances!

Choupette’s Diary: A Chic Guide to Fragrances


According to Daddy Karl Lagerfeld, “life isn’t a beauty contest” but I beg to differ. How you present yourself is the foundation for how you are perceived.

What’s your signature Creed scent? Here’s mine.

Creed WebsiteOne of the biggest perks of my job is getting to work with brands that I LOVE! And recently I had the opportunity to host an event for the fragrance house, Creed in celebration of their newly re-launched website, CreedBoutique.com.

Easily, one of the most special fragrance brands on the market, Creed perfumes are something to be admired. Based in Paris, Creed

{PC Review} Carven Le Perfum Exclusive at Saks Fifth Avenue

Carven le parfumWe finally got our hands on the new(ish) exclusive launch from the House of Carven: Carven Le Parfum, created by one of our favorite perfumers Francis Kurkdjian.  Simplicity, freshness, charm and a couture spirit in a fragrance to exude the incredible energy of the fashion of Guillaume Henry, the talented artistic director who brought back to life the House of Carven.  The fresh floral

Clinique Launches Happy Heart Limited Edition Collection in Honor of the Have A Heart Fund

Clinique Happy Heart Fragrance 30ml ($37)It may only be October but before you know it the holiday season will be among us.  Why not kill two birds with one stone and this holiday season consider gifts that give back and easily make a BIG impact and make a lot of people happy!  Clinique has partnered with Happy Hearts Fund — an international charity founded and led by Petra Nemcova. Happy Hearts Fund is a

Saks Launches New Fragrance Floor

Saks Fifth Avenue Fragrance Floor

This morning, I stopped by Saks Fifth Avenue for the official unveiling of their new fragrance floor. While the location has not changed, just about everything else about the space has. For starters ten of the brands (including Creed, Hermes, Bond No.9 New York, Diptyque, Le Labo, Panhaligon, Kilian, Acqua di Parma, Cartier and CHANEL) are now separated as if they we’re their own boutique, allowing the brands to use their counter space to show off their distinct personalities.