Every fashion week I look forward to Target’s launch party for their designer collaboration. It’s a time where we get to party with the designers and shop the collection early. As many of you know their latest limited-edition collection will be with Altuzarra launching on Target.com and NET-A-PORTER.com on September 14th.
If you don’t know Elettra Wiedemann by now, you should. The Supermodel (she’s a spokesmodel for Lancome and has done countless campaigns), entrepreneur (she started the GOODNESS fashion week pop-up restaurants), and philanthropist (she also co-founder of the non-profit onefrickinday.org), has a new venture!
Elettra will be producing and hosting a month long video series named, New York City Greats for New York Magazine’s fashion and beauty website, The Cut. This week she launched the project with an exclusive interview with fashion designer, Diane von Furstenburg!
Recently, I posted about the exciting GOODNESS pop-up restaurant I was apart of during New York Fashion Week. Founded by Supermodel/environmentalist, Elettra Wiedemann and presented by The Daily Front Row and CIRCA, GOODNESS is a full service pop-up restaurant that provides fresh, healthy and delicious food to the fashion community, while showcasing regionally sourced seasonal cuisine created by local culinary talent. This season the chef line-up included Mario Batali, Alain Allegretti, Leo Forneas and Julian Medina and GOODNESS earned the CFDA’s Health Initiative Stamp of Approval.
In addition to launching the pop-up restuarant, GOODNESS also hosted the GOODNESS Lounge by Renaissance Hotels, offering guests a comfortable “living room” atmosphere for reporters, models and editors to relax and recharge. And for guests in attendance there was a an amazing gift bag which we’re giving away to some lucky readers!
Now for the fun part… WIN THE GOODNESS GIFT BAG ($225+ value)!
VITACARE Whitening Gum in Cool Mint Freshness + Pomegranate flavor
HOW TO ENTER:
We’re giving away three GOODNESS gift bags, one on this blog and two others on twitter! There are two ways to enter:
1. Leave a comment under this post and tell me what word(s) comes to mind when you think of “Goodness”. Any (non-spam, happy) comment automatically enters you into the drawing.
2. To enter on twitter, follow @GOODNESSpopup and @DailyFrontRow and tell us what word(s) comes to mind when you think of “Goodness” using the hashtag #WinGoodness. Or tweet the following message to be automatically entered, “Fill in the blank: @GOODNESSpopup @DailyFrontRow when I think of Goodness I think of ____ http://ow.ly/9mwh2 #WinGoodness“.
Two lucky winners that entered on twitter will be chosen at random when @GOODNESSpopup reaches 800 followers.
Oh my GOODNESS, is right! As some of you know, as of last NYFW season I began working with the supermodel/philanthropist, Elettra Wiedemann on her 4-day fashion week pop-up restaurant concept, GOODNESS, which was founded on the principles of providing a wide audience, affordable, locally sourced food, by a rotating line-up of celebrity chefs.
After such an amazing response in September, Elettra brought GOODNESS back for the Fall 2012 NYFW season. Hosted by CIRCA and The Daily Front Row, GOODNESS was housed at the Robert on the 9th floor of the Museum of Arts and Design from February 11 – 14th, and featured an amazing line-up of rotating chefs which included: Mario Batali of Babbo, Leo Forneas of ROBERT, Alain Allegretti of La Promenade des Anglais and Julian Medina of Toloache. And to add to the excitement, GOODNESS earned the CFDA’s Health Initiative Stamp of Approval.
We also took over the 7th floor of the museum to create the GOODNESS Lounge by Renaissance Hotels. Designed as a comfortable “living room” space for guests to relax and recharge. The GOODNESS Lounge by Renaissance Hotels also featured a touch-up station by Lancôme and massages by Equinox. CIRCA, the world’s leading global buyer of fine jewelry, showcased their collection of recycled, sustainable luxury jewelry in the lounge. As you may remember (I posted about the competition!), GOODNESS partnered with Talenthouse to choose a winning resident DJ for the lounge. Our winner, DJ Travisty was a gem and kept the beats going and the lounge popping.
Day 1 was a blur! Mario Batali was in the kitchen and naturally we we’re booked the entire day. We also had a little kick-off party to toast Elettra and the chefs. We were joined by Elettra’s mother, Isabella Rossellini, as well as fashion friends, Monique Pean, Michelle Harper, Laura Brown, Mickey Boardman, Lorenzo Martone, and Jon Emperson aka Lypsinka.
After that we cruised through the next 3 days, welcoming guests, coordinating interviews and trying everything we could possibly could on the menu. I’m so lucky to work with the most amazing team that made going to work everyday so fun and be apart of such an innovative concept.
You haven’t heard the last of GOODNESS… aside from a return in future New York Fashion Weeks, expect appearances in Paris, London, Doha and Miami.
Photo Credit: Abe Shaw (minus the tragic looking ones I took)
Mark your calendars and start making your reservations! From February 11th – 14th, Elettra Wiedemann’s GOODNESS pop-up restaurant returns to New York Fashion Week.
As some of you may remember from last fashion week, I worked with the glamorous and wonderful supermodel Elettra Wiedemann on her full service Fashion Week pop-up restaurant, GOODNESS. Well I’m excited to report that for this New York Fashion Week season, GOODNESS returns with an all new line up of prominent chefs including Mario Batali, Leo Forneas, Alain Allegretti and Julian Medina.
Open for lunch only from 11am-3pm on February 11th through the 14th, this years GOODNESS will be held at the Robert, located on the top of the Museum of Art and Design. And if you’ve never been to the Robert for dinner or drinks, you need to! Besides having a very stylish interior, the view is to die for! Set on the 9th floor of the Museum, it has ceiling tall windows that overlooks Columbus Circle and Central Park.
Do I have you convinced yet? Sponsored by The Daily Front Row and CIRCA, we’re pleased to announce that this years GOODNESS has earned the CFDA’s Health Initiative Stamp of Approval. Here’s the line-up:
Saturday, Feb 11th – Mario Batali of Babbo
Sunday, Feb 12th – Leo Forneas of ROBERT
Monday, Feb 13th – Alain Allegretti of La Promenade des Anglais
Also for the first time, Goodness is proud to present the GOODNESS Lounge by Renaissance Hotels on the 7th floor of the Museum of Arts and Design (two floors below the pop-up restaurant). Designed as a comfortable “living room” and wi-fi lounge for editors and fashion week goers to relax and recharge, the GOODNESS Lounge by Renaissance Hotels will feature a touch-up station from beauty sponsor Lancôme. CIRCA, the world’s leading global buyer of fine jewelry, will also showcase their collection of recycled, sustainable luxury jewelry in the lounge, offering attendees access to their collection of antique and contemporary collectible gems. GOODNESS also partnered with Talenthouse and DJ Zen Freeman to choose a resident DJ, and are pleased to announce the winner of our DJ competition, DJ Travisty, who will provide a soothing soundtrack of lounge music and modern remixes for the lounge.
Supermodel, Elettra Rossellini Wiedemann returns this February with her pop-up restaurant, GOODNESS for Mercedes Benz New York Fashion Week. This season she has teamed up again with The Daily Front Row magazine and is partnering with Talenthouseand world renowned DJ Zen Freeman to invite aspiring DJ’s to submit a sample of their set for the opportunity to perform live at New York Fashion Week. One artist will be selected to DJ at GOODNESS and for an event at RLife LIVE in a New York Renaissance Hotelbetween February 11th – 14th, and offered travel and five night hotel accommodations in NYC, together with $500 (courtesy of Renaissance Hotels).
To enter, participants must submit a sample by January 18th of their DJ set which demonstrates their versatility, diversity and ability to offer a range of lounge music and remixes to suit both daytime and evening environments.
This is an awesome opportunity for DJs around the world to perform at New York Fashion Week and showcase their talent in front of the fashion elite. So get in on it and enter or send this article to your DJ friends and lets see what they got!
And for all you foodies, get excited for another season of GOODNESS! They just released the line-up of this season’s chefs that includes Mario Batali, Alain Allegretti, Julian Medina and Leo Forneas. I’m salivating in anticipation.
UPDATE: Please note this post has been updated to note the submission phase has been extended to Wednesday, January 18th. Voting will now take place from Thursday, January 19th through Thursday, January 26th and the winner will be announced on Monday, January 30th. For more details and to enter visit Talenthouse.
Earlier I posted about GOODNESS, the full service Fashion Week pop-up restaurant created by supermodel, Elettra Wiedemann.
Taking over the space of Ed’s Chowder House at the Empire Hotel (across from Lincoln Center), from Sept 11th – 14th, 7am – 3pm, GOODNESS will be open for breakfast and lunch to provide healthy and delicious appetizers, entrees and desserts. Free wi-fi provided by the Orange Hat Group.
WIN IT! To help celebrate the launch, Orange Hat Group and the GOODNESS team are giving away Elettra’s VIP GOODNESS gift bag to one lucky winner (as in literally that bag on her arm in the photograph!).
What’s in the bag?
A certificate for a complimentary pair of Civic Duty “Fascination” shoes (in your choice of color/size).
Half United Bullet Necklace (for every on necklace sold, Half United donates a week of healthy school meals to a child in need).
Lancome Bi-Facil Double-Action Eye Makeup Remover (4.2 fl oz), Hypnose Mascara in Black and Bienfait Aqua Vital Continuous Infusing Moisturizer
I’m very excited to announce the opening of GOODNESS, a full service Fashion Week pop-up restaurant presented by The Daily and created by supermodel, extraordinaire, Elettra Wiedemann. I’ve had the pleasure of collaborating with Elettra on this project and working with someone so creative and passionate has been truly inspiring –and delicious!
From Sept 11th – 14th, 7am – 3pm, GOODNESS will be open for breakfast and lunch to provide healthy and delicious appetizers, entrees and desserts. With daily changing menus and daily changing chefs, GOODNESS will feature Nick Wilbur of The Fat Radish, Christopher Randell of Whitehall, Rob Newton of Seersucker, and Ed Brown of Ed’s Chowder House. As Elettra describes it, “GOODNESS with a touch of BADNESS”.
Reservations, although not required, are available through GoodnessBadness.com and GiltCity.com. And because there’s no disconnecting during fashion week (and the press lounge is always full at Lincoln Center), there is complimentary internet is provided by the Orange Hat Group.
We have had a lot of exciting guests pass through the restaurant today! Find out who and join in the conversation! Tweet us at @GoodnessBadness and @orangehatgroup with the hashtag #GoodnessNYC.