Ombre nails, bold lips, aristocratic next day hair — needless to say I loved everything about being backstage at CFDA designer, Daniel Vosovic’s Fall 2013 Fashion Preview. (If you missed my post on the collection from earlier this month click HERE). Daniel is a true perfectionist, right down to the messy hair. His messy hair was even perfect!
Hosted at the W Hotel in Union Square I was greeted backstage by the beauty team. New makeup line, MAKE created the look in collaboration with Vosovic. Led by Kristin Hilton, MAKE’s team
It’s hard to believe I started this week in Colorado and now have been so embedded in New York Fashion Week, I’ve hardly had a second to post about the amazingness that has been this week. On Wednesday morning I flew in on a red-eye (what a terrible) and bolted to the W Hotel in Times Square, for the unveiling of their big announcement withCFDA.
Nestled in a deconstructed EWOW Suite, Carlos Becil, VP North American Brand Management, W Hotels, and Steven Kolb, CEO, CFDA, announced a new, fashion forward partnership between W Hotels and CFDA {FASHION INCUBATOR}. As some of you may know the incubator program provides support and major resources and contracts to promising fashion talent to help them grow and sustain their business.
Steven Kolb, CEO, CFDA
W will bring {FASHION INCUBATOR} designers out of New York City and into markets that are important to growing their businesses. The partnership will travel {FASHION INCUBATOR} designers to W Hotels around the country for fashion showcases and special events, providing exposure to new retailers, media and consumers to drive sales. Additionally, {FASHION INCUBATOR} designers will benefit from W’s deep-reaching digital and brand marketing channels.
FIT reunion! Hanging out with Daniel Vosovic
And it gets better! Double surprise for me when I walk in and Daniel Vosovic is there and one of the very talented designers partaking in the {FASHION INCUBATOR} program.
Fun fabulously dorky LARA/DAN fact: Before Daniel was on Project Runway, wrote his book and produced his namesake collection, we we’re RA’s together at Fashion Institute of Technology.
My congratulations go out to all of the other designers/labels in the program as well: Ari Dein, Burkman Bros, Emanuala Duca, Isaora, NUMBER: Lab, Reece Hudson, Timo Weiland and Whit. Rock it!
Recently, I posted about the exciting GOODNESS pop-up restaurant I was apart of during New York Fashion Week. Founded by Supermodel/environmentalist, Elettra Wiedemann and presented by The Daily Front Row and CIRCA, GOODNESS is a full service pop-up restaurant that provides fresh, healthy and delicious food to the fashion community, while showcasing regionally sourced seasonal cuisine created by local culinary talent. This season the chef line-up included Mario Batali, Alain Allegretti, Leo Forneas and Julian Medina and GOODNESS earned the CFDA’s Health Initiative Stamp of Approval.
In addition to launching the pop-up restuarant, GOODNESS also hosted the GOODNESS Lounge by Renaissance Hotels, offering guests a comfortable “living room” atmosphere for reporters, models and editors to relax and recharge. And for guests in attendance there was a an amazing gift bag which we’re giving away to some lucky readers!
Now for the fun part… WIN THE GOODNESS GIFT BAG ($225+ value)!
VITACARE Whitening Gum in Cool Mint Freshness + Pomegranate flavor
HOW TO ENTER:
We’re giving away three GOODNESS gift bags, one on this blog and two others on twitter! There are two ways to enter:
1. Leave a comment under this post and tell me what word(s) comes to mind when you think of “Goodness”. Any (non-spam, happy) comment automatically enters you into the drawing.
2. To enter on twitter, follow @GOODNESSpopup and @DailyFrontRow and tell us what word(s) comes to mind when you think of “Goodness” using the hashtag #WinGoodness. Or tweet the following message to be automatically entered, “Fill in the blank: @GOODNESSpopup @DailyFrontRow when I think of Goodness I think of ____ http://ow.ly/9mwh2 #WinGoodness“.
Two lucky winners that entered on twitter will be chosen at random when @GOODNESSpopup reaches 800 followers.
Oh my GOODNESS, is right! As some of you know, as of last NYFW season I began working with the supermodel/philanthropist, Elettra Wiedemann on her 4-day fashion week pop-up restaurant concept, GOODNESS, which was founded on the principles of providing a wide audience, affordable, locally sourced food, by a rotating line-up of celebrity chefs.
After such an amazing response in September, Elettra brought GOODNESS back for the Fall 2012 NYFW season. Hosted by CIRCA and The Daily Front Row, GOODNESS was housed at the Robert on the 9th floor of the Museum of Arts and Design from February 11 – 14th, and featured an amazing line-up of rotating chefs which included: Mario Batali of Babbo, Leo Forneas of ROBERT, Alain Allegretti of La Promenade des Anglais and Julian Medina of Toloache. And to add to the excitement, GOODNESS earned the CFDA’s Health Initiative Stamp of Approval.
Mario Batali and Elettra Wiedemann.Leo Forneas' drool-worthy scallops
We also took over the 7th floor of the museum to create the GOODNESS Lounge by Renaissance Hotels. Designed as a comfortable “living room” space for guests to relax and recharge. The GOODNESS Lounge by Renaissance Hotels also featured a touch-up station by Lancôme and massages by Equinox. CIRCA, the world’s leading global buyer of fine jewelry, showcased their collection of recycled, sustainable luxury jewelry in the lounge. As you may remember (I posted about the competition!), GOODNESS partnered with Talenthouse to choose a winning resident DJ for the lounge. Our winner, DJ Travisty was a gem and kept the beats going and the lounge popping.
Day 1 was a blur! Mario Batali was in the kitchen and naturally we we’re booked the entire day. We also had a little kick-off party to toast Elettra and the chefs. We were joined by Elettra’s mother, Isabella Rossellini, as well as fashion friends, Monique Pean, Michelle Harper, Laura Brown, Mickey Boardman, Lorenzo Martone, and Jon Emperson aka Lypsinka.
Isabella Rossellini and Elettra Wiedemann.Lauren Remington Platt, Elettra Wiedemann, Michelle Harper.Robert Verdi and Simon Doonan filming at GOODNESS
After that we cruised through the next 3 days, welcoming guests, coordinating interviews and trying everything we could possibly could on the menu. I’m so lucky to work with the most amazing team that made going to work everyday so fun and be apart of such an innovative concept.
GO team GOODNESS!
You haven’t heard the last of GOODNESS… aside from a return in future New York Fashion Weeks, expect appearances in Paris, London, Doha and Miami.
Photo Credit: Abe Shaw (minus the tragic looking ones I took)
Mark your calendars and start making your reservations! From February 11th – 14th, Elettra Wiedemann’s GOODNESS pop-up restaurant returns to New York Fashion Week.
As some of you may remember from last fashion week, I worked with the glamorous and wonderful supermodel Elettra Wiedemann on her full service Fashion Week pop-up restaurant, GOODNESS. Well I’m excited to report that for this New York Fashion Week season, GOODNESS returns with an all new line up of prominent chefs including Mario Batali, Leo Forneas, Alain Allegretti and Julian Medina.
Open for lunch only from 11am-3pm on February 11th through the 14th, this years GOODNESS will be held at the Robert, located on the top of the Museum of Art and Design. And if you’ve never been to the Robert for dinner or drinks, you need to! Besides having a very stylish interior, the view is to die for! Set on the 9th floor of the Museum, it has ceiling tall windows that overlooks Columbus Circle and Central Park.
Do I have you convinced yet? Sponsored by The Daily Front Row and CIRCA, we’re pleased to announce that this years GOODNESS has earned the CFDA’s Health Initiative Stamp of Approval. Here’s the line-up:
Saturday, Feb 11th – Mario Batali of Babbo
Sunday, Feb 12th – Leo Forneas of ROBERT
Monday, Feb 13th – Alain Allegretti of La Promenade des Anglais
Also for the first time, Goodness is proud to present the GOODNESS Lounge by Renaissance Hotels on the 7th floor of the Museum of Arts and Design (two floors below the pop-up restaurant). Designed as a comfortable “living room” and wi-fi lounge for editors and fashion week goers to relax and recharge, the GOODNESS Lounge by Renaissance Hotels will feature a touch-up station from beauty sponsor Lancôme. CIRCA, the world’s leading global buyer of fine jewelry, will also showcase their collection of recycled, sustainable luxury jewelry in the lounge, offering attendees access to their collection of antique and contemporary collectible gems. GOODNESS also partnered with Talenthouse and DJ Zen Freeman to choose a resident DJ, and are pleased to announce the winner of our DJ competition, DJ Travisty, who will provide a soothing soundtrack of lounge music and modern remixes for the lounge.
