Essie and TOMS Shoes Partner: Will You Go A Day Without Shoes?

Nail polish powerhouse, Essie has teamed up with TOMS Shoes in support of the shoe brand’s global campaign, One Day Without Shoes (April 5th), which helps raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. As most of you TOMS Shoes as the do-gooder shoe company where for every pair purchased, a new pair is donated to a child in need of shoes.

How does going a day without shoes make a difference?

Through change! And it gives us just a very, very, very, microscopic taste of what children in developing countries go through barefoot for miles to go to school, get clean water and medical help.

Essie created a special limited edition nail color, in the signature

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Friday Night At The Darby

The Darby
With my Frenchie!

From the same owners as 1 OAK and Butter, Scott Sartiano and Richie Akiva opened the new supper club, The Darby. I have to say I didn’t have high expectations for the restaurant. I read some review on Eater where a guy went there and was charged $2 extra for getting his drink on the rocks. When the website asked the GM for the explanation he said,

“Drinks with ice get a bigger pour…We charge more because we use more alcohol for a drink served with ice. We’re not charging for the ice…Clearly, this person doesn’t go out much and doesn’t know how things work.”

That basically translated to me as this is a totally douche restaurant that wants to be sceney and needs to get over itself. Needless to say it wasn’t my first choice, but I had a friend in town from France and was not going to miss out on the welcome dinner.

Before even stepping foot in The Darby, I received an email confirmation for my party of 8 saying “On Friday and Saturday evenings, a $25 per person Entertainment Fee is added to all Guest checks.”  Reading this only drilled my original suspicion in further.  Here’s the thing, places like The Darby in

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CoupTessa Fools Day

ConTessa April Fools Day joke

Happy April friends! Yesterday, I woke to an email from a friend with the subject line “Jimmy Choos”? And inside was a link to daily deal site, CoupTessa for $5 for the designer shoes from Jimmy Choo, Christian Louboutin, Manolo Blahnik & more (Value $1200, Save $1195). A deal too good to be true? Yes, it was a big whopping April Fools joke, and I for once didn’t fall for it—I emailed my friend back saying it was a prank. Although a part of me was going to feel really stupid if I was wrong. What gave it away for me was the ‘unlimited coupons per customer’ part. I think had they said 1/per customer it would have been more realistic and hilarious since everyone would be calling all their friends, family and going nuts to get even more pairs.

That evening I received a press release about the occurrence and I was right! Apparently their phones were ringing off the hook all morning and everyone had a good laugh out of it, especially the subscribers themselves. Definitely my kind of prank –funny but not harmful or embarrassing. I have to give it to CoupTessa, that was a good one and considering how much the deal circulated and a really brilliant marketing campaign.

 

 

Party in CA! Hurley and Brandon Boyd Partner For H.O.P.E

Brendon Boyd's "Garbage Pail Whale"

My goodness, I wish I could teleport!

Tonight (April 2nd), surf/skate brand, Hurley and Incubus lead singer, Brandon Boyd are celebrating the launch of their recent collabrotion to benefit H.O.P.E (Helping Other People Everywhere). H.O.P.E is a non-profit focused on involving artists and their contributions in campaigns, programs and events to support existing social projects that promote education and peace around the world.

The event is open to the public

WHEN: Saturday, April 2nd
TIME: 6:00 PM to 10:00 PM
WHERE: The Hurley SPACE Gallery
1945 Placentia Avenue, Costa Mesa, CA 92627

While you may be familiar with Brandon Boyd’s through his voice, the singer is also an artist! Check out his “Garbage Pail Whale” drawing which was used in the shirts designed as part of his collection.  Tonight’s event will also be an art show

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